By Russel Cooke, Published November 3, 2014 GoPro video cameras are best known as the staple gear for anyone that likes to jump off stuff, or for cyclists to wave in the face of angry bus drivers. And as guest writer Russel Cooke explains, this propensity for hyper-engaging user-generated content that puts you in the … Continue reading Go Big Or GoPro: How The GoPro Marketing Strategy Defines Content Marketing
Category Archives: Video Marketing
5 Keys to Growing Your Freelance Video Business
By Kristen Lunman, Published October 26, 2014 Companies are looking for video professionals all the time. To make yourself the obvious first choice, you need to show your talents to the world. Of course you have the slick showreel that highlights your finest work; the critical next step is getting it in front of as … Continue reading 5 Keys to Growing Your Freelance Video Business
Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform
Study shows number of marketing videos uploaded directly to Facebook will outnumber those added to YouTube by end of year. Amy Gesenhues on October 17, 2014 Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and … Continue reading Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform
Explainer Videos – Make Them As Viral As Any Good Word Of Mouth Story
By Catherine Pham, Published October 8, 2014 Recently, I saw a question online asking whether explainer videos were still effective. Now, I must say I am certainly biased towards this type of content because it explains a topic, service or product in just a minute or two. That quick answer to a reader’s question is … Continue reading Explainer Videos – Make Them As Viral As Any Good Word Of Mouth Story
Using Video in Email is Easier than You Think
Many marketers today are using video to spice up their marketing, educate customers, and talk about products and services. Combining these videos with email, the highest ROI-producing channel, can boost exposure of this your marketing messages. But what’s the best way to integrate video into your email marketing? There are a variety of email providers … Continue reading Using Video in Email is Easier than You Think
Video Content Holds Consumers’ Attention Span Longer
Visual content usually guides purchase decisions, especially video. It also prompts searches and sharing. We are more likely to remember brand messages with video. Some retailers have added spin photography that allows shoppers to get a 360-degree view of the product. Forrester Research says content is much more likely to land on page one in … Continue reading Video Content Holds Consumers’ Attention Span Longer
YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count
YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many people are watching their videos. It’s a long-awaited addition that will be very welcome to YouTube publishers accustomed to anything but real-time statistics about video views. For years, YouTube analytics have been opaque about … Continue reading YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count
Add a New Profit Stream – Easily Sell Video Tutorials!
One of the best things to emerge from the Internet is how easy it is to learn something – anything really. In just a few clicks, you can find videos on how to fix your bike, create a website, or learn how to train your dog. According to Cisco, video will account for 69% of … Continue reading Add a New Profit Stream – Easily Sell Video Tutorials!
Social Media And TV – So Happy Together
If I were to concoct a theme for the upcoming newfronts and upfronts – those annual showcases of the (alleged) best video of next season – it would be this: “Social Media and TV – They’re Better Together.” I know, I know, that’s probably far more hype than any of us can stomach on a … Continue reading Social Media And TV – So Happy Together
What Is The Real Value Of Video For Business?
For marketers, video and mobile have been the two most spoken about things this year, but for those outside of the industry, it might easy to ask “what is the real value of video for my business?” Good question, and one that we will look into some statistics to see why people are beginning to … Continue reading What Is The Real Value Of Video For Business?
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