By Rohan Ayyar, January 22, 2015 One of my favorite things about content marketing is the prevalence and effectiveness of digital communities. They are a fantastic place to reach a pool of people interested in the niche that your business, product or service falls in to. Communities—especially on LinkedIn and Google plus—are based on … Continue reading How to use digital communities to target your buyer personas
Ivan SerranoJanuary 11, 2015 Do you ask yourself each day how you can gain more followers on your Instagram account? If so, you’re in the right place. Instagram is a powerful tool for telling a visual story about your brand. As social media users continue to demand more visual content, brands will need a platform … Continue reading 29 Tips on How to Succeed With Your Instagram Marketing – Infographic
Amanda ClarkJanuary 9, 2015 Not so long ago, the Grammar Chic blog broke down the anatomy of the perfect Facebook post—listing a few things no Facebook post should be without. For some small business owners, though, it may be just as helpful to address it from the opposite angle, mentioning a few elements that you … Continue reading 5 Things to Remove From Your Facebook Posts Today
Lee KennyJanuary 6, 2015 In Business there is a saying “Turnover is Vanity, Profit is Sanity”, In Golf it is “Drive for Show, Putt for Dough” Both alluding to the fact that it’s easy to get carried away by pointless metrics, when you should be focusing on what really matters. That is any number that … Continue reading How To Spot Fake Twitter Accounts And Why You Should Avoid Them
Sally FalkowJanuary 6, 2015 In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: Contrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making In most cases the company had been aware of the issues for some … Continue reading Online Reputation Management Guide for 2015
Laura DonovanJanuary 6, 2015 If you are a business owner, you have probably tried to figure out how to reach the exact people you believe will be interested in your products or services at the exact time they need or want them. Until recently, this was a very “hit or miss” proposition. The reality was … Continue reading Big Data, Facebook and You
Suzanne YatesJanuary 5, 2015 It can become a laborious chore; keeping your business fresh and relevant online is a task which becomes trickier with time. If you are, for example, posting three pieces of content per day each year, you’re tasked with coming up with 1,095 pieces of interesting, engaging content over this time period. … Continue reading Keeping it Current: Are Your Tweets Newsworthy?
(368)
Elizabeth Dyrsmid December 28, 2014 Have you started using LinkedIn yet? Overwhelmed at all there is to explore? Not sure where to start? LinkedIn is a professional social network with a wealth of opportunity – when used correctly. In this article, we’ll show you 10 of the most advanced ways to attract highly qualified … Continue reading 10 Advanced LinkedIn Strategies For B2B Marketers
Reeyaz Hamirani December 24, 2014 As the digital landscape continues to evolve at a rapid pace, so do the expectations of online customers. With the explosion and convenience of mobile commerce and omni-channel shopping experiences, purchase behaviors have shifted. In order to keep up with consumer demand for quick and painless online shopping flows, businesses … Continue reading 3 Conversion Killers Stifling the Growth of Your Business
