Elizabeth JonesFebruary 26, 2015 Most people believe that the more followers or fans they have on social media, the more successful their brand appears to be. This leads a lot of them to actually buy fake followers. All this does is create the illusion of popularity, without any of the engagement that comes with having … Continue reading Say Goodbye to Fake Followers
Business.comFebruary 26, 2015 If you are only concerned with the number of followers your business has on social media, then you’re playing the wrong game. It’s time to toss out that social media marketing playbook and re-strategize. The Rules of the Game The online world is consistently redesigning itself to serve up its users with … Continue reading The Numbers Game: Social Media Marketing Playbook
Snapchat recently launched its “Discover” feature, and columnist Katy Keim explains why marketers should care. Katy Keim on February 20, 2015 Time to keep an eye on Snapchat’s “Discover.” A couple weeks ago, Snapchat announced the launch of its new Discover content distribution platform. This signaled an interesting extension to Snapchat’s instant (and disappearing) photo- … Continue reading Snapchat Discover: The New Way To Access & Consume Media?
Big data — the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data. Kohki Yamaguchi on February 12, 2015 As everyone knows, “big data” is all the rage in digital marketing nowadays. Marketing organizations across the globe are trying to find ways … Continue reading 7 Limitations Of Big Data In Marketing Analytics
Rakesh SoniFebruary 7, 2015 Think of all the mundane, daily tasks in life — commuting to work, paying bills, grocery shopping, talking on the phone. Each one requires an identity of some sort — a driver’s license, an account number, a phone number. With the advent of technology, this need for an identity transcended into … Continue reading How to Stop Spam Signups Dead in Their Tracks
Kathryn WheelerFebruary 6, 2015 How many posts do you think your customers see on Facebook and Twitter every day? With over 2,460,000 pieces of content being shared every minute on Facebook alone, you can bet it’s a lot; and they likely won’t even click on half of the links shared. They’ll look past links that … Continue reading The Importance of Social Media Visuals (and How to Create Compelling Ones)
Marie AlonsoFebruary 6, 2015 Now more than ever, social media and content marketing are driving business branding and lead generation campaigns. Social media for B2B and B2C enterprises of all sizes – especially small businesses – is a highly controllable and low cost platform for content marketing promoting brand engagement, client recruitment and even customer … Continue reading Social CRM: Cool Tool for Driving Content & Brand Marketing
Reeyaz HamiraniFebruary 5, 2015 Having rich, accurate data about current and potential customers is one of the most important priorities for any business. Marin Software found that creating campaigns based on a deeper understanding of audiences and investing in more sophisticated technology to gain and act on customer insights are two of the top five … Continue reading 3 Reasons Why Businesses Should Stop Using Third-Party Data
Business.comFebruary 2, 2015 Few marketers would disagree that Facebook, Twitter, Pinterest, Instagram and LinkedIn are among the best social networks for branding strategies. They boast the biggest audiences and generate a lot of user engagement. Still, some recent research data proves otherwise. Reuters, in association with Ipsos, found out in 2012 that 30% of users … Continue reading Your Target Audience Awaits in These Niche Social Networks
Duff AndersonJanuary 22, 2015 With the sheer size and scale of the Internet, it is no surprise some individuals choose to browse several sites before committing to a product or service. However, every website visitor lost is a missed opportunity to create a loyal customer. This means that getting a visitor to return to a … Continue reading Retargeting and the Role of First-Party Data
