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Category Archives: Social Data

8 social media winners and losers for 2014

By Sifiso Mazibuko December 24, 2014 It can certainly be argued that 2014 is the year that social media truly came of age. As Facebook continually tinkers with its ever-mysterious Newsfeed algorithm, Snapchat captures ever more dodgy micro videos of prepubescent tweens and teens all over the US and Western Europe and Instagram’s … Continue reading 8 social media winners and losers for 2014 →

The Evolution of Consumer Identity: 10 Predictions for 2015, Part 3

Social Data

Rachel Serpa December 23, 2014 Growth in consumer demands for personalization, omni-channel experiences and data transparency caused leading brands to reevaluate the way they collect, store and apply customer identity data in 2014. As 2015 draws near, we’ve taken stock of growing trends, examined industry forecasts and consulted our crystal ball to compile a list … Continue reading The Evolution of Consumer Identity: 10 Predictions for 2015, Part 3 →

Bootstrap Marketing: Using Google Plus Community To Build Your Membership Site

Social Data

Louisa Chan December 22, 2014 When I first started out online. I had very little budget. I Googled for free tools and tutorials to set up my fist website. I did the same for my online training program. There were free tutorials on how to record and edit video lessons. The first mini site … Continue reading Bootstrap Marketing: Using Google Plus Community To Build Your Membership Site →

The New ‘Co-op’ Isn’t Retail Ad Budgets, It’s Audience Data

Social Data

by Joe Mandese, December 5, 2014, Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides. Instead of cooperating over advertising, promotion and distribution arrangements to … Continue reading The New ‘Co-op’ Isn’t Retail Ad Budgets, It’s Audience Data →

Seven Steps Toward Data-Orientation

Social Data, Strategy

Leslie Brokaw December 7, 2014 Does it feel like your organization is data-inept? You may not be that far behind everyone else. Don’t let all the news in the business press about other companies’ analytics successes scare you — the data race is far from over. That’s the message behind Sam Ransbotham’s recent blog … Continue reading Seven Steps Toward Data-Orientation →

7 kickass Twitter Post Ideas To Spark Engagement

Social Data

Harsh Ajmera December 2, 2014 Twitter works on three basic things- understanding how it actually works, listening to your target audience and Tweeting right content at right time. The first two are individual choices and skills, but the third one is tricky because it also includes what to Tweet? This can be enhanced by … Continue reading 7 kickass Twitter Post Ideas To Spark Engagement →

The Business Case for Data Protection [Infographic]

Social Data

Dorian Travers December 1, 2014 Many businesses with IT systems hire experts to be in charge of in house data management systems. Whether it is simple or complicated, this is an area that is typically handled by a professional onsite or is outsourced to a professional data center to manage. As the number of … Continue reading The Business Case for Data Protection [Infographic] →

How To Use Analytics To Build Your 2015 Marketing Plan

Social Data

Christopher Penn November 30, 2014 As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. There will be countless Powerpoint slide decks of charts, graphs, … Continue reading How To Use Analytics To Build Your 2015 Marketing Plan →