Category Archives: Ad Campaigns

5 Things to Remove From Your Facebook Posts Today

Ad Campaigns, Content Marketing, Customer Relationship Managemnet, Social Data

Amanda ClarkJanuary 9, 2015 Not so long ago, the Grammar Chic blog broke down the anatomy of the perfect Facebook post—listing a few things no Facebook post should be without. For some small business owners, though, it may be just as helpful to address it from the opposite angle, mentioning a few elements that you … Continue reading 5 Things to Remove From Your Facebook Posts Today →

Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video

Ad Campaigns, Marketing Guide

Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer. Greg Finn on January 9, 2015 In a pitch to media buyers at this year’s Consumer Electronics Show, Twitter caught the attention of folks with a variety of improvements on par with the shiniest of the … Continue reading Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video →

Debunking The Myths Of B2B Display Advertising

Ad Campaigns, B2B, Search Engine Optimization

Pervasive misconceptions about display advertising have caused business-to-business (B2B) organizations to question its value. Here, columnist Rachel Balik addresses and dispels some of the common myths surrounding display ads. Rachel Balik on January 9, 2015   Historically, marketers have had a love/hate relationship with display advertising. Especially for B2B marketers, the margins on display advertising … Continue reading Debunking The Myths Of B2B Display Advertising →

Why You Need Paid Search Conversion Tracking For Online And Offline Sources

Ad Campaigns, Search Engine Optimization

Jane IntrieriJanuary 9, 2015 In 2014 alone, marketers spent 26 percent more on paid search than in 2013 (Target Marketing). What’s more, a recent study conducted by StrongView found that nearly 40 percent of marketers surveyed would have an increased budget for paid search in 2015. It’s no surprise that marketing teams are continuing, year … Continue reading Why You Need Paid Search Conversion Tracking For Online And Offline Sources →

3 Simple Ideas to Refresh Your Analytics

Ad Campaigns, Search Engine Optimization

by Christine Bellefontaine January 8th, 2015  Christine Bellefontaine Christine Bellefontaine is an Account Manager at Search Engine People. She has spent 15 years in traditional and digital marketing and is passionate teaching marketers to look beyond the data points to make digital make sense. She was previously an Industry Analyst at Google Canada. If you’re … Continue reading 3 Simple Ideas to Refresh Your Analytics →

Google Goes All In On “Viewability” For Display And YouTube Ads

Ad Campaigns, Marketing Guide

Company embracing viewability metric across network in 2015. Greg Sterling on January 6, 2015  Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video advertising served via DoubleClick and on YouTube. The company announced today at CES in Las Vegas that later … Continue reading Google Goes All In On “Viewability” For Display And YouTube Ads →

Getting More Out Of AdWords Scripts: A Three-Part Series

Ad Campaigns, Sales Guide

From learning the basic building blocks of AdWords Scripts to expert tips for intermediate and advanced users. Ginny Marvin on January 5, 2015 AdWords Scripts. The mere mention of them may cause glassy eyes, chest flutters or shoulder shrug. Scripts can be powerful tools for automating routine account tasks and reporting, but particularly for marketers … Continue reading Getting More Out Of AdWords Scripts: A Three-Part Series →

New Adwords Custom Columns Feature Helps You Track Segmented Conversions

Ad Campaigns, Search Engine Optimization

  by Nick Supapol January 6th, 2015  Nick Supapol Nick Supapol is Paid Search Strategy Lead (and consistently ranked #1 ping-pong player) at Search Engine People, specializing in Travel, Consumer Goods and Business-to-Business. AdWords has recently released one of my favourite new features since broad match modified keywords. It was added quietly in December 2014 … Continue reading New Adwords Custom Columns Feature Helps You Track Segmented Conversions →

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