Carolyn CreweJanuary 24, 2015 With recent changes to Facebook’s algorithm, small businesses and startups are having to pay to get their content in front of Facebook followers. While the jury is still out on what to do about it, many business owners feel that with 1.35 billion monthly active users, Facebook’s potential as social media … Continue reading A Beginner’s Guide To Facebook Ad Campaigns
Jane IntrieriJanuary 24, 2015 We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns to achieve positive results. The most important takeaway I can share with you is that display advertising takes a lot of due diligence to achieve … Continue reading Top 5 Display Advertising Challenges With Tips on How to Improve Results
Shannon SyskoJanuary 19, 2015 We need to talk. I know this may come as a shock, but there is more out there. No, hear me out. Are you getting the results you want from Google AdWords? Have you even thought about AdWords Extensions? I know you’re cozy and comfortable with your existing AdWords campaigns, and … Continue reading Using AdWords Extensions to Get What You Want
Business.comJanuary 18, 2015 Facebook offers a powerful tool that can be a cost-effective advertising solution if leveraged intelligently. To start, set measurable goals for your Facebook campaigns so you can track success and generate the most engagement and ROI. Create more quality conversions by establishing the focus and main objective of your campaign, such as … Continue reading How To Create Facebook Ads That Drive Sales
Eric HammisJanuary 17, 2015 Have you ever considered the amount of people who access Facebook from their mobile devices? Out of the 1.32 billion people that use Facebook each month, 399 million of them only use Facebook through their mobile phone. So essentially, Facebook is becoming more of a mobile app than a desktop app. … Continue reading How To Use Facebook Mobile Ads To Drive Traffic
Katey FerenziJanuary 16, 2015 This will be the first in a series of posts over the next several weeks. We’ve put together a healthy regimen to help you stay on track and fulfill that New Year’s Resolution of starting your own business. You can expect how-to tutorials on evaluating the viability of your product/service and … Continue reading Small Business Boot Camp: 9 Ways to Find a Product Niche and Start Selling Online
Justin WilsonJanuary 14, 2015 I read earlier this week that spend on Pay Per Click (PPC) search engine advertising is set to continue to grow in 2015, and this isn’t too surprising. The quest to get onto page one of Google’s results page for your most important keywords is a difficult and time-consuming one if … Continue reading How to Manage a PPC Campaign
Lisa FurgisonJanuary 14, 2015 Small businesses now have new social media advertising opportunities to try out in the New Year. Pinterest recently announced that they’ve released their successful Promoted Pin functionality to every U.S.-business as of January 1, 2015. Promoted Pins were launched 8 months ago and tested in beta for particular brand advertisers. Pinterest … Continue reading Pinterest Releases Promoted Pins To All
Brooke OliveriJanuary 11, 2015 With PPC advertising, a game plan can really come in handy. At the same time, it can be confusing to know where to invest your time and money. With all of the different search engines and social media platforms that are available for advertising, some confusion is inevitable. Planning your PPC … Continue reading Nurturing the Branches of Your PPC Tree
Allison SparrowJanuary 11, 2015 Bonjour tout le monde. This year, the Marketing Automation team at Optimizely got serious about tracking our email A/B tests. In 2015, Optimizely will be taking experience optimization to the next level, and continue to rigorously test campaigns in order to provide the best experience for our customers. Looking back at … Continue reading Lessons We Learned from Email A/B Tests in 2014
