Caroline MooreJanuary 6, 2015 Bidding on keywords is a bit different than heading to a cattle-auction, listening to the auctioneer rattle off words and numbers at an alarming speed and raising a paddle to signal what you want. It’s way more complex, but probably smells better (we are talking animals here). Chances are you’re using … Continue reading Be the Best at AdWords Keyword Bidding
Irfon Watkins January 2, 2015 2014 has been a great year for ad tech. Brands are beginning to understand and invest in programmatic, and better data and increased transparency has continued to fuel digital ad spend. We’ve been fortunate to be a part of this exciting time of the ad tech industry – we’ve learned … Continue reading It’s a Great Time to Work in Ad Tech
Ivan SerranoJanuary 2, 2015 So you have an amazing story to tell, but you have no idea how to get the word out. Do you write about it in your blog? Do you share the news on social media? Or both? Social amplification is a strategy many brands struggle with. While most businesses have a … Continue reading Amplify Your Social Media Marketing With Paid Advertisements
Amanda ClarkJanuary 1, 2015 Small business owners, do you have your Facebook marketing down to a science? Do you routinely post promotional content that generates significant visibility—and website referral traffic? If so, then that’s something to be proud of, but also something to safeguard and protect. And doing so might become a bit harder … Continue reading Facebook Is Changing The Rules — Again
Laura Hogan December 30, 2014 Testimonials are essential to effective inbound marketing and can create a connection with your audience before you ever speak. They also support social media marketing with “social proof”. Reviews and testimonials are part of powerful word-of-mouth advertising. Some companies seem to instinctively know how to use testimonials to generate brand … Continue reading 5 Companies Doing Testimonials Right
Larry Kim December 28, 2014 What might Google AdWords have under the tree for good little advertisers this season? There’s no telling what new AdWords updates and features we’ll see in the coming year, but if this year was any indication, we have a lot to look forward to! Google is constantly running tests and … Continue reading The Top 10 AdWords Features of 2014
Robert Glazer December 25, 2014 Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would not have obtained without a publisher’s contribution”. That means that incrementality measures more than just new customers — … Continue reading Understanding Incrementality In Affiliate Programs
Meghan Schwartz Joseph December 22, 2014 Making sure that your affiliate program is prepared for the holiday season is critical to making the most of this high-traffic time. Follow these 12 rules to make sure your affiliates are taking part in the happiest time of the year for e-commerce: 1. Tell affiliates about … Continue reading 12 Things Your Affiliate Program Should Be Doing During The Holiday Season
Irfon Watkins December 18, 2014 Digital marketing budgets are expected to continue growing in 2015, as shown by Gartner’s Digital Marketing Spending report, and CMOs are honed in on the customer experience more than ever. In the advertising realm, programmatic trading, or automating the process of buying and selling digital media and advertising, has … Continue reading Why Data Transparency is Key to Programmatic Advertising
Millward Brown eye-tracking test shows more people are noticing and reading the ads; Facebook reports advertisers are seeing higher conversion rates. Martin Beck on December 15, 2014 Last April, Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for desktop users. Today, the social network released … Continue reading Facebook Says Redesigned Right-Rail Ads Are Performing Better
