Bernadette Tansey Free e-mail accounts, conference calls, search engines, social media networks—companies offer these Web tools to us at no charge so they can build up a critical mass of users. Once that’s done, they try to figure out how to make their services pay. The trick is to do that without driving users away. … Continue reading Disqus: Testing the Targeted Ad Market for Web Comments
Mark SchaeferFebruary 9, 2015 In a normal week, I’ll get at least one email similar to this one: “Hi Mark. You don’t know me. We’ve never connected but I read your blog every day and have bought all your books. I have several of your posts hanging on bulletin boards around our office and we … Continue reading I Don’t Know My Online Audience and Neither Do You
Andrew SheridanFebruary 8, 2015 It’s no secret that mobile has been steadily overtaking desktop as the premiere channel for paid search. In fact, this year local mobile search will outpace desktop searches for the first time ever (eMarketer). In order to truly wield the awesome power that mobile advertising has to offer, an understanding of … Continue reading Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers
Rich PageFebruary 4, 2015 If you are like me, just as important as watching the Super Bowl game are the Super Bowl ads! Ridiculous amounts of money are spent (and often wasted) in a matter of seconds, so I love to see ads being smart and making great use of websites or landing pages. And … Continue reading Learn From The Best and Worst Websites In Super Bowl 2015 Ads
Larry KimFebruary 4, 2015 You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of … Continue reading 5 Ridiculously Powerful Facebook Ad Targeting Strategies
Heidi SchmidtFebruary 3, 2015 Recently, I ran a Facebook advertising campaign that was hugely successful for a client. An event, that had otherwise not sold any tickets, sold out in 3 days largely thanks to a paid Facebook campaign. I’m not an advertising guru, but I’m at the point where I’m confident in knowing what … Continue reading Pros and Cons of Facebook Advertising:
Dan ShewanFebruary 2, 2015 Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it. Of course, … Continue reading 21 Tips for Writing Great Ad Headlines
Tommy LandryJanuary 28, 2015 We are nearing the end of the first month of 2015, and most of us should have a good idea of what new inbound marketing strategies we want to tackle this year. It always pays to review what we did in the previous year, analyze what worked and didn’t work, and … Continue reading What to Test With PPC, Landing Pages, and Email Marketing
Adrienne BlissJanuary 26, 2015 Looking back over 2014, media did well implementing native, as did the brands who got the chance to tell their stories… but it’s unclear how well readers are faring, or who, if anyone, is looking out for them. So I hopped back to the m/Age, where the editors take a look at native‘s past, present … Continue reading How to Do Native Advertising Right
by Ann Smarty January 26th, 2015 Ann Smarty Ann Smarty is a blogger and SEO consultant and professional blogger. Check out Ann’s personal project My Blog Guest – the forum meant to connect guest bloggers to blog owner for plenty of mutual benefits. Ann also provides guest blogging services. There’s actually no denying the fact … Continue reading Why You Need a Content Promotion Budget
