Tag Archives: Increase

Using Predictive Analytics to Increase Sales – Without Increasing Your PPC Budget

Michelle Hill — June 30, 2017 Follow @VerticalLeap — June 30, 2017 Predictive analytics turns your existing data into a roadmap of future user actions. By modeling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy. This is a … Continue reading Using Predictive Analytics to Increase Sales – Without Increasing Your PPC Budget

Using The ‘Pair-Up’ Strategy To Increase Online Conversions

By Anand Srinivasan June 9th, 2017 Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page takes the visitor through all the unique selling points of the … Continue reading Using The ‘Pair-Up’ Strategy To Increase Online Conversions