Tag Archives: Increase

Using The ‘Pair-Up’ Strategy To Increase Online Conversions

By Anand Srinivasan June 9th, 2017 Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page takes the visitor through all the unique selling points of the … Continue reading Using The ‘Pair-Up’ Strategy To Increase Online Conversions

Blind Hiring: A How-To Guide To Reduce Bias & Increase Diversity

Ji-A Min — June 8, 2017 — June 8, 2017 The government of Canada recently made headlines for their blind hiring pilot project: removing candidates’ names before hiring managers review their applications. Government officials state this blind hiring initiative is designed to “reduce unconscious bias” and “promote gender and ethnic equality.” The original blind hiring … Continue reading Blind Hiring: A How-To Guide To Reduce Bias & Increase Diversity

Start With Why – 3 “Why” Questions to Increase Your Presentation’s Success

Julie Hansen — May 31, 2017 Follow @acting4sales— May 31, 2017 If you’ve ever sat through a presentation and thought, “Why am I here?” you are not alone. Most presentations fail to answer this most fundamental question until five, ten – even thirty minutes into the content. Presentations that do not quickly answer the question … Continue reading Start With Why – 3 “Why” Questions to Increase Your Presentation’s Success

How to create remarkable offers and increase your conversion rate

From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help you maximize your conversion rate. Seth Price on May 26, 2017   Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for … Continue reading How to create remarkable offers and increase your conversion rate

Instagram Stories Hashtag Search Feature Could Increase Trademarks

Instagram Stories Hashtag Search Feature Could Increase Trademarks by Laurie Sullivan , Staff Writer @lauriesullivan, May 23, 2017 Instagram on Tuesday launched the ability to search by location and hashtag, and view related content from shared videos in Instagram posts made public within the past 24 hours. Last year, Instagram launched “stories” in which app … Continue reading Instagram Stories Hashtag Search Feature Could Increase Trademarks