The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates. Chris Wood on April 23, 2024 Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand True Classic has leveraged this to improve customer … Continue reading How True Classic uses post-purchase experiences to increase revenue
The new features include the ability to curate product lists and quickly tagging videos across creators’ entire library. Nicola Agius on April 10, 2024 YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. For … Continue reading YouTube adds new shopping features to increase seller revenue
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. Chris Wood on March 19, 2024 “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms … Continue reading Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn’t move the needle. MarTechBot on February 26, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language … Continue reading What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot
By Fast Company Staff January 18, 2024 From the infinite scroll of Facebook and Instagram to the temptation of a perfectly sunny day, there are a lot of distractions that prevent you from zeroing in on your work. Turns out, human brains are in the moment for just over half of our waking hours—a … Continue reading You can coach your brain to increase your attention span—here’s how
Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence. Kim Davis on December 5, 2023 The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, … Continue reading AI driving an exponential increase in marketing technology solutions
Crimtan’s CTO explains what you can do to improve your marketing’s efficiency while also aiding in the fight against climate change. Constantine von Hoffman on November 7, 2023 I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed … Continue reading How reducing your carbon footprint can save you money and increase ad impact
15 Proven Ways to Increase Customer Engagement and Build Loyalty Erik Emanuelli / Oct 6, 2023 Are you looking for ways to increase customer engagement? If so, you’re in the right place! Engaging with your audience is one of the most important aspects of running a successful business. Not only does it create loyalty … Continue reading 15 Proven Ways to Increase Customer Engagement and Build Loyalty
Programmatic is typically used for top-of-the-funnel, brand awareness. Icelandair and its partners figured out how to get it to increase sales. Constantine von Hoffman on October 4 Icelandair had two problems. First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for … Continue reading How Icelandair used programmatic to increase bookings
Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy by Ray Schultz , August 14, 2023 Cybersecurity company Turing AI says it has achieved substantial increases in open and click rates by working with FlashIntel. Turing AI, which provides AI solutions, felt the need need to refine its ABM strategy to connect more effectively … Continue reading Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy
