By Anand Srinivasan June 9th, 2017 Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page takes the visitor through all the unique selling points of the … Continue reading Using The ‘Pair-Up’ Strategy To Increase Online Conversions
Ji-A Min — June 8, 2017 — June 8, 2017 The government of Canada recently made headlines for their blind hiring pilot project: removing candidates’ names before hiring managers review their applications. Government officials state this blind hiring initiative is designed to “reduce unconscious bias” and “promote gender and ethnic equality.” The original blind hiring … Continue reading Blind Hiring: A How-To Guide To Reduce Bias & Increase Diversity
Annaliese Henwood — June 7, 2017 Follow @MktgInnovator— June 7, 2017 You’re on social media because, among other possible reasons, you want to drive visitors to your business website. It’s a good goal, and social media outreach is a handy technique for it. It’s all a matter of how you do it. Social media is … Continue reading How to Increase Website Traffic Using Social Media Outreach
Nate Dame — June 6, 2017 Follow @seonate— June 6, 2017 422737 / Pixabay Higher rankings should lead to traffic increases, but what do you do when climbing rankings don’t deliver increased clicks? Ranking on page one for target keywords is a first step, but it remains essentially meaningless if users aren’t clicking on your … Continue reading 5 Ways to Stand Out in SERPs and Increase Organic CTRs
Nicole Blanckenberg — June 2, 2017 Follow @https://twitter.com/StoreYaCom— June 2, 2017 Recently we gave you some real honest feedback on your online store; one of the main points we raised were UGC (user-generated content). Why? Because UCG is user reviews on steroids. UGC not only allows you to highlight reviews, but gives you a socially-friendly … Continue reading 5 Tools to Increase UGC, Pronto!
Julie Hansen — May 31, 2017 Follow @acting4sales— May 31, 2017 If you’ve ever sat through a presentation and thought, “Why am I here?” you are not alone. Most presentations fail to answer this most fundamental question until five, ten – even thirty minutes into the content. Presentations that do not quickly answer the question … Continue reading Start With Why – 3 “Why” Questions to Increase Your Presentation’s Success
From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help you maximize your conversion rate. Seth Price on May 26, 2017 Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for … Continue reading How to create remarkable offers and increase your conversion rate
Deena Anreise — May 26, 2017 Follow @Prialto— May 26, 2017 In terms of hours in a day, we’re all on an equal playing field: each of us has 24 of them. No more. No less. When it comes to being successful in business, it all boils down to how well you use those 24 … Continue reading How to Increase Productivity with 3 Business Productivity Hacks
Instagram Stories Hashtag Search Feature Could Increase Trademarks by Laurie Sullivan , Staff Writer @lauriesullivan, May 23, 2017 Instagram on Tuesday launched the ability to search by location and hashtag, and view related content from shared videos in Instagram posts made public within the past 24 hours. Last year, Instagram launched “stories” in which app … Continue reading Instagram Stories Hashtag Search Feature Could Increase Trademarks
Rustin Nethercott — April 25, 2017 — April 25, 2017 Passion pushed you to start your small business, but now you find your profits aren’t what you’d like. To keep your business open, you need to increase revenue — which is easier said than done, isn’t it? You’re competing with larger businesses that have more … Continue reading How to Increase Revenue for Your Small Business
