Tag Archives: Increase

AI driving an exponential increase in marketing technology solutions

Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence. Kim Davis on December 5, 2023 The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, … Continue reading AI driving an exponential increase in marketing technology solutions

How reducing your carbon footprint can save you money and increase ad impact

Crimtan’s CTO explains what you can do to improve your marketing’s efficiency while also aiding in the fight against climate change. Constantine von Hoffman on November 7, 2023  I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed … Continue reading How reducing your carbon footprint can save you money and increase ad impact

How Icelandair used programmatic to increase bookings

Programmatic is typically used for top-of-the-funnel, brand awareness. Icelandair and its partners figured out how to get it to increase sales. Constantine von Hoffman on October 4 Icelandair had two problems. First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for … Continue reading How Icelandair used programmatic to increase bookings

Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy

Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy by Ray Schultz , August 14, 2023 Cybersecurity company Turing AI says it has achieved substantial increases in open and click rates by working with FlashIntel.  Turing AI, which provides AI solutions, felt the need need to refine its ABM strategy to connect more effectively … Continue reading Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy

How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability

How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability by Laurie Sullivan  @lauriesullivan, May 26, 2023 LoopMe, an ad-tech company that uses artificial intelligence (AI) to improve brand advertising performance, has launched an Intelligent Marketplace that it says creates a smarter programmatic ecosystem for buyers and sellers. It also maintains high-bid matches … Continue reading How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability

How to increase website engagement with content recommendations

Here’s how to develop the best content recommendation strategy for your website that puts the reader first. Greg Krehbiel on April 4, 2023  Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. but there’s no one-size-fits-all approach.  Here’s how to develop the best recommendation strategy … Continue reading How to increase website engagement with content recommendations

This simple shift in perspective can increase your talent pool by 15%

  By Gleb Tsipursky November 20, 2022   If you give any leader the opportunity to increase their talent pool of potential employees by 15%—with all these new hires belonging to an underrepresented group—they’d jump at the chance, especially given tight labor markets and CEO desires to increase headcount. Yet too few leaders realize that, … Continue reading This simple shift in perspective can increase your talent pool by 15%

Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti

Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti by Laurie Sullivan  @lauriesullivan, October 13, 2022 Spending on Google search ads overall grew 15% year-over-year (YoY) in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti, a full-service agency. Although Google faces a slowdown due to the … Continue reading Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti