Dan Shewan — February 6, 2017 — February 6, 2017 Facebook advertising has become a core marketing strategy for thousands of businesses, non-profits, and entrepreneurs. In fact, according to WordStream Founder and CTO, Larry Kim, the number of advertisers using Facebook to reach new audiences has doubled during the past 18 months. In today’s post, … Continue reading 8 Facebook Ad Tools to Help You Increase Leads and Sales
Columnist Nick Iyengar shares tips on how to take your organization’s testing program to the next level without investing in the latest technology and tools. Nick Iyengar on January 30, 2017 Many organizations are still new to the world of testing and optimization. Indeed, our “State of Digital Marketing Analytics in the Top 1000 … Continue reading Increase the impact of your testing program in 2017
Brian Basilico — January 24, 2017 Follow @bbasilico— January 24, 2017 I don’t know if you have it yet. I don’t have it yet. The new LinkedIn interface for your desktop that is. Even though I don’t have it, I’ve seen it. I have a lot of friends who are influencers, insiders with LinkedIn, who’ve … Continue reading The New LinkedIn… Are You Leveraging It To Increase Your Sales?
Don Purdum — January 15, 2017 Follow @donpurdum— January 15, 2017 How would you like to learn about the most effective ways to increase your website traffic? Have you been trying various methods to get website traffic, and are not seeing the results you hope for or expected? You are in luck! We are detailing … Continue reading 21 Insanely Effective Ways To Increase Website Traffic! [Part I]
Howard J. Sewell — January 13, 2017 Follow @hjsewell— January 13, 2017 In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process, there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready … Continue reading Expand your Offer Strategy to Increase SEM Performance
Jill Wedge — January 12, 2017 — January 12, 2017 French workers now have the right to opt out of emails after set working hours. But does restricting access to communication hamper rather than improve employee engagement? New laws came into force in France on January 1, which gave employees the choice of whether to … Continue reading Does Banning Out of Hours Email Increase Employee Engagement?
Maren Hogan — January 4, 2017 Follow @marenhogan— January 4, 2017 Just four years ago, for most companies the average time to hire was 13 days. Now it’s over 23 days. Not only does that negatively affect the candidate experience – which is key to recruiting the best – it means that it takes longer … Continue reading Increase New Hire Productivity with These 4 Shortcuts
Alex Balmer — December 27, 2016 — December 27, 2016 When we talk about advertising on Google AdWords we tend to focus on selling products or services. The buying intent behind Google searches is usually higher than other PPC channels and you want to make the most of that by maximising sales. Selling products isn’t … Continue reading How to Increase Brand Awareness with Google AdWords
Jefri Yonata — December 27, 2016 — December 27, 2016 One among many improvements that a product explainer video can bring is delivering more of your product value and product understanding that will better educate your employees, increase the perceived product value for your target consumer and ultimately, make for better sales performance. Product value … Continue reading 3 Simple Ways Explainer Videos Increase Product Value Understanding