Tag Archives: Without

How leaders can be vulnerable on social media without being TMI oversharers

April 20, 2024 How leaders can be vulnerable on social media without being TMI oversharers Press releases won’t make people want to work with you. Bring your personality into every post and share your struggles and triumphs. Here’s how to do it. BY Kim Rittberg “You have to be more vulnerable.” What does that actually mean? … Continue reading How leaders can be vulnerable on social media without being TMI oversharers

How one tech company is doing marketing without cookies

Sentry.io shares its story of what went right and wrong getting rid of cookies and how they’re now doing marketing. Constantine von Hoffman on January 30, 2024 How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals … Continue reading How one tech company is doing marketing without cookies

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data by Laurie Sullivan  @lauriesullivan, July 13, 2023 As marketers struggle to find data and signals to target consumers, Albert AI is releasing new AI-based technology that ties offline marketing with online sales. The move comes as Apple released new betas of … Continue reading Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data

A 5-step guide to retiring martech tools without disrupting operations

How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos. Megan Michuda on May 17, 2023 Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your … Continue reading A 5-step guide to retiring martech tools without disrupting operations