August 28, 2026 The hidden cost of moving fast without a vision BY Sunny Bonnell and Ashleigh Hansberger On the surface, being a CEO and being an evangelical preacher don’t appear to have much in common. One builds companies. The other builds congregations. Look closer, though, and the similarities are striking. Both spend their days asking … Continue reading The hidden cost of moving fast without a vision
Navigating signal loss without losing momentum is a hurdle for every marketing leader. At the MarTech Conference we talked about building control with the data you already own. By MarTechBot Published on September 4, 2026 For years, digital marketing teams built their playbooks on an abundance of granular signals. Clicks, third-party cookies, device … Continue reading Marketing without signals: How to perform when the data disappears
Build a repeatable system for creative experimentation using pre-vetted freelancers, modular briefs, and automated workflows. By Mike Ukstins Published on June 18, 2026 Your performance marketing metrics scream for help. Ad fatigue sets in across your social channels, and algorithms demand fresh visual assets. If you don’t feed them immediately, acquisition costs spike. … Continue reading How to sustain creative testing without adding headcount
Evolve your brand’s look and messaging while keeping the familiarity and trust your audience expects. By Tamara Scott Published on June 9, 2026 Many companies are augmenting their products or services with AI and want to refresh their brands — the process of changing a brand’s image, voice, or another aspect of the … Continue reading How to refresh your brand without losing your audience
Ansel Adams’ trust says AI-colorized version of his work was exhibited without permission The AI-generated version of ‘Moonrise, Hernandez, New Mexico’ was on display at AIPAD’s The Photography show. By Cheyenne MacDonald May 23, 2026 Michael Ochs Archives/Getty Images The Ansel Adams Publishing Rights Trust released a statement this weekend condemning the unauthorized use of … Continue reading Ansel Adams’ trust says AI-colorized version of his work was exhibited without permission
Texas AG sues Netflix, claiming the streaming service collects user data without consent By Anna Washenko Updated: May 11, 2026 Sergio Flores/Getty Images Texas Attorney General Ken Paxton has filed a lawsuit against Netflix. Paxton argues that the streaming service collected user data, including from children’s accounts, despite claims otherwise by the company. The suit … Continue reading Texas AG sues Netflix, claiming the streaming service collects user data without consent
Reviving dormant email lists can drive pipeline, but doing it wrong can damage deliverability. Here’s how to bring old subscribers back safely. By Joe Cunningham March 11, 2026 Your CEO just decided it was time to send more emails. You have segments and even entire lists that haven’t seen an email in months … Continue reading 7 ways to revive dormant email lists without wrecking deliverability
Unifying your revenue tech stack doesn’t mean compromising on specialization — here’s how to connect the dots without breaking what works. By MarTechBot February 9, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Unify your adtech and salestech without breaking what works
Marketers are racing to govern AI without planning for outcomes. New ANA data shows why policies alone create control theater, not value. By Ana Mourão , January 26, 2026 Marketing organizations are racing to adopt AI while simultaneously trying to contain it. About 76.6% of marketers now have AI policies in place, … Continue reading AI governance without strategy is setting marketing teams up to fail
December 30, 2025 You can’t reach a goal without a plan span>span]:whitespace-nowrap”>I’ve done it, you’ve done it, we’ve all done it. With the best of intentions, we set big goals for our future: get a work promotion, lose 20 pounds, run a marathon. And too often, we give up a few months later, realizing we … Continue reading You can’t reach a goal without a plan
