Tag Archives: Without

How one tech company is doing marketing without cookies

Sentry.io shares its story of what went right and wrong getting rid of cookies and how they’re now doing marketing. Constantine von Hoffman on January 30, 2024 How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals … Continue reading How one tech company is doing marketing without cookies

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data by Laurie Sullivan  @lauriesullivan, July 13, 2023 As marketers struggle to find data and signals to target consumers, Albert AI is releasing new AI-based technology that ties offline marketing with online sales. The move comes as Apple released new betas of … Continue reading Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data

A 5-step guide to retiring martech tools without disrupting operations

How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos. Megan Michuda on May 17, 2023 Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your … Continue reading A 5-step guide to retiring martech tools without disrupting operations

Bryan Cranston imagines what a Ford Explorer would look like without women inventors

  By Michael Grothaus March 08, 2023 In honor of International Women’s Day, Ford Motor Co. has released a humorous new ad highlighting the contributions that women inventors have made to the cars we drive every day.   The ad, narrated by Bryan Cranston, starts off purporting to be a commercial for a new “Men’s … Continue reading Bryan Cranston imagines what a Ford Explorer would look like without women inventors

Internet Would Be ‘Disorganized Mess’ Without Recommendations, Google Tells SCOTUS

Internet Would Be ‘Disorganized Mess’ Without Recommendations, Google Tells SCOTUS by Wendy Davis  @wendyndavis, January 13, 2023 Google is urging the Supreme Court to rule that Section 230 of the Communications Decency Act, which the company calls “the central building block of the internet,” not only protects platforms from liability for hosting terrorism-related created by … Continue reading Internet Would Be ‘Disorganized Mess’ Without Recommendations, Google Tells SCOTUS