The way people are looking up information online is changing. What was earlier done by typing questions in Google is now done through voice search.
With the massive success of voice search technology, people can now get any information accurately, even without typing the question. This can be about the weather, finding directions, or any other query they are searching for.
More and more people are using smart speakers like Alexa, Google Home, etc. in their households to assist them in finding information. It’s so much easier and fun to use a voice search to listen to your favorite music or look for a recipe without having to type a word. Just say, “Alexa, play me a happy song,” and the song starts playing the very next moment.
But that’s not the only reason why your website needs to be optimized for voice search. There are many other reasons how it can help your business. Here are a few of them.
1. Helps You Stay Relevant
One of the most important reasons why your website should be optimized for voice search is to stay relevant. Voice search is becoming a new way of searching for information, and more and more people are adapting to this new technology every day.
In fact, in 2014, 28% of the US household owned at least one smart speaker, and the percentage was expected to increase to 75% by 2025.
This means that brands and businesses should adapt to the new voice-assisted technology to ensure that they remain relevant in the market. This will give you a competitive advantage over your competitors and help you remain updated with the changing customer preferences.
Voice search is quickly becoming an indispensable part of our day-to-day lives. So not optimizing your website for voice search can be a major disadvantage for your business. If you don’t want that to happen, enable voice search on your website today.
2. Offers Better Customer Experience
By enabling voice search on your website, you can instantly offer a better user experience to your customers. When you optimize your site for voice search, you’re actually creating new opportunities for customer commitment. It lets you offer a unique and optimized experience to your customers, which can be a great way of building relationships and creating a brand name for your business.
Optimizing your website for voice search can make customer interaction with the brand more seamless, which, in turn, can promote customer retention and loyalty.
That’s because it takes less time to find information verbally as compared to finding it through text-based searches. So it can be super satisfying for your busy customers to find the information quickly without wasting their time. This happy experience might even bring them back to your site more often.
3. Improves Your SEO
Voice search can help you take your SEO campaign to the next level. Nowadays, people look up for information vocally rather than searching it textually. It allows them to look for more specific queries in the form of longer questions as compared to text-based searches.
Most of the voice search users look for local businesses and are location-based. People are using phrases like ‘near me’ or ‘directions’ to locate local stores around them. And most of these users reach the stores within 24 hours. This means that these searches are done with the intent to purchase the products.
So by optimizing your website for voice search, you can instantly boost your visibility for your local customers and boost your conversions too. The good news is that voice search is platform-independent. So it’s much easier to create an active presence on voice search results.
You don’t have to optimize your site separately for any platform. It’s the same search engine you’re using ie. Google, Bing, etc. The only difference is that it’s wrapped in a voice-friendly interface. So you can use the same website you’ve been using so far and make a few changes to get it optimized.
The popularity of voice search is increasing, and it’s possibly going to replace textual search soon. Research shows that 52.8% of people are using voice search while driving, and 21.3% of people use it while doing other activities, and the number is on the rise.
By not optimizing your website for voice search, you’re absent in all of these searches. This means your business is losing several potential customers. So, enable voice search on your website today and be on the top search results of Google.