Tag Archives: Optimize

Using analytics to optimize marketing spend and drive sales

CarMax maps out their growing omnichannel marketing analytics strategy. Chris Wood on May 5, 2022 “Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. … Continue reading Using analytics to optimize marketing spend and drive sales

5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022

Michael Brito December 23, 2021 67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That may seem like a large number but it’s really not if you think about all the things marketers are responsible for today. Sadly, there isn’t just “one tool” that can do … Continue reading 5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022

Targeting B2B personas in the right channels to optimize campaigns

One Door improved campaign engagement by meeting their customers where they are. Chris Wood on November 17, 2021 Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission … Continue reading Targeting B2B personas in the right channels to optimize campaigns

SEO-Friendly URLs Explained and How to Optimize Them

Jared Atchison August 25, 2021 Did you know that Google processes 79,456 searches every second? Imagine how many searches this multiplies into in a day, week, or month… Google’s popularity offers enormous potential for website owners looking to drive more traffic to their sites and increase conversions. But to tap into this search traffic, you … Continue reading SEO-Friendly URLs Explained and How to Optimize Them