Kelly Groover — February 7, 2020 Do you currently use white papers, eBooks, or infographics to generate leads? According to the Content Marketing Institute’s 2019 Benchmarks for Content Marketing Report, 55% of B2B companies create white papers, 51% write eBooks, and 67% design infographics as a part of their content strategy. Not convinced you should … Continue reading 11 SEO Tactics to Optimize eBooks and White Papers
Tag Archives: Optimize
5 Ways to Optimize Google My Business
Megan Sherwood — February 6, 2020 Thirty years ago, if your furnace died in the middle of January, you’d pull out your phone book and search the yellow pages for a technician who could come check it out ASAP. Today, you turn to your smartphone or laptop and pull up Google, typing “furnace repair near … Continue reading 5 Ways to Optimize Google My Business
How to Use Google Optimize & Tag Manager for Personalization
Johannes Radig — January 24, 2020 About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. Even then, people asked why I wouldn’t just use Google Optimize. At the time, the answer was simple: Personalization was part of Google’s six-figure paid solution. However, in November 2018, Google … Continue reading How to Use Google Optimize & Tag Manager for Personalization
Google, How Can I Optimize My Site for Voice Search?
Ankush Mahajan — January 22, 2020 Do you know 20% of mobile queries are voice searches? Traditional organic searches through typing words have taken a backseat in recent years. Voice searches have gained immense popularity mainly because of its speed. Searching through voice instead of typing is 3.7 times faster. It has been estimated that … Continue reading Google, How Can I Optimize My Site for Voice Search?
13 Ranking Signals You Need to Optimize for in 2020
Aleh Barysevich — January 6, 2020 Google employees often say that search is much simpler than we make it out to be. And it’s a very tempting statement, but we have to remember that, allegedly, there are over 200 SEO ranking factors used in Google algorithm. That’s far from simple. Still, Google is getting better … Continue reading 13 Ranking Signals You Need to Optimize for in 2020
A Simple Framework to Optimize Your Landing Pages
Daniel Ndukwu — December 27, 2019 Follow @daniel_ndukwu Landing pages are the bread and butter of online businesses. When used properly, you’re able to cater to different audience segments, focus on the right core message, and optimize for specific actions. The challenge is getting landing pages right. Almost no one gets it perfect on the … Continue reading A Simple Framework to Optimize Your Landing Pages
How to Use A/B testing to Optimize Your Video Marketing Campaign
Manisha Sukhyani — December 26, 2019 Follow @msukhyani When planning a new marketing campaign, the most valuable knowledge you can have is which strategies worked in your previous campaigns, and which didn’t. With that in mind, A/B testing is perhaps the most important practice for any marketer. No matter whether you’re an amateur with a … Continue reading How to Use A/B testing to Optimize Your Video Marketing Campaign
5 Ways to Optimize Your eCommerce Store for Black Friday
Victoria Taylor — November 21, 2019 As Black Friday approaches, it’s expected to be bigger and better than 2018, which pulled in a record $ 6.22 billion in US online sales alone. But Black Friday isn’t just for the American market – Finder.com has seen a rise in sales in the UK, Europe and South … Continue reading 5 Ways to Optimize Your eCommerce Store for Black Friday
PPC Landing Pages Not Converting? 10 Ways to Optimize
Khushboo Aulakh — November 1, 2019 Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? Are they taking the action you want them to take? If you find yourself … Continue reading PPC Landing Pages Not Converting? 10 Ways to Optimize
Marketers Finally Learning How To Optimize Search Spend, Data Shows
Marketers Finally Learning How To Optimize Search Spend, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2019 Marketers spent 7% more on search ads in the third quarter of 2019, compared with the year-ago quarter. Paid-search impressions grew 29% year-over-year. Clicks rose 15% YoY — but not at the same pace as impressions, … Continue reading Marketers Finally Learning How To Optimize Search Spend, Data Shows
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