Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Matt Lawson on June 5, 2018 Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named … Continue reading 5 Google Optimize tests to take AdWords to the next level
William Harris — May 26, 2018 Follow @wmharris101 — May 26, 2018 In April of 2018, the world learned for the first time how many Prime users Amazon actually has. The number was staggering: Over 100 million global users. Amazon continues to expand their reach by offering Prime and Prime Now services to new countries … Continue reading How to Optimize Your Amazon Product Listings
By Michael Quoc May 14th, 2018 It’s easy to see how digital strategies like content marketing and SEO complement each other. But email marketing? What do emails have to do with search engine results? It turns out quite a lot, if you take a concerted effort to make your emails SEO friendly. Here are 20 ways … Continue reading 20 Ways To Optimize Your Emails For Search
Jenn Villa — May 11, 2018 — May 11, 2018 Anybody who knows even a little about SEO will try to convince that it’s so hard to track. In the break room, they’ll probably shrug and say something like, “Yeah, ya know. SEO is a guessing game.” When that happens, do us a favor. Politely … Continue reading 6 SEO Tools to Optimize Like a Boss
We Need To Recognize, Personalize And Optimize by Kabeer Mamnoon , Columnist, April 13, 2018 For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that … Continue reading We Need To Recognize, Personalize And Optimize
Bringing In Offline Data To Optimize Online Ad Bids by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2018 Google has allowed marketers to optimize the bid prices on digital ads for years using historic online data, but marketers don’t hear much about using offline data to optimize bids. Now TruSignal, a predictive analytics and data … Continue reading Bringing In Offline Data To Optimize Online Ad Bids
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. Bryson Meunier on April 9, 2018 at 8:50 pm How do you optimize content for voice search in 2018? That’s a popular search … Continue reading Already doing SEO? Add these two things to optimize for voice search
Hilary Bird — April 4, 2018 — April 4, 2018 If you, like many other digital marketers, believe Twitter is singing its swan song, Dakota Shane at Inc. would like to change your mind. He says the network is poised for growth in 2018, citing reasons like real-time conversations, easy networking, & lower advertising costs … Continue reading How to Optimize Your Twitter Strategy in 2018
By Vikas Agrawal March 23rd, 2018 In an ideal world, it should go without saying that product pages for ecommerce stores are important for making more sales and by extension, money. Sadly, many marketers have made millions of dollars from selling shortcuts to making money on the internet, and as a result, some ecommerce store … Continue reading How to Optimize Your Product Pages for SEO
Contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for it. Dave Davies on March 14, 2018 OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those … Continue reading Optimize for voice search by keeping it short and to the point
