Khushboo Aulakh — November 1, 2019 Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? Are they taking the action you want them to take? If you find yourself … Continue reading PPC Landing Pages Not Converting? 10 Ways to Optimize
Marketers Finally Learning How To Optimize Search Spend, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2019 Marketers spent 7% more on search ads in the third quarter of 2019, compared with the year-ago quarter. Paid-search impressions grew 29% year-over-year. Clicks rose 15% YoY — but not at the same pace as impressions, … Continue reading Marketers Finally Learning How To Optimize Search Spend, Data Shows
Corie Stark — September 27, 2019 Do you struggle getting the right audience to your website? Does the mere mention of SEO give you a headache? What about PPC? Are you tired of questions and want answers? Your website or blog would not survive without visitors. That means driving traffic to your online sources is, … Continue reading SEO vs PPC: When Do You Optimize for Each?
Venkatesh C.R. — September 25, 2019 Follow @dotcominfoway Content ranking is a crucial thing when it comes to google. So, to get the best out of it, then you need to optimize your content for better ranking against your competitors. After considering rankings on content, I am confident enough to say that content ranking is … Continue reading How to Perfectly Optimize Your Website for Google [Infographic]
Ann Smarty — September 17, 2019 — September 17, 2019 SEO used to be quite straightforward and somewhat technical: You needed to identify your target queries you wanted your site to rank for, create content including those keywords, and make sure that content is easily accessible by search crawlers. Much of that process is still … Continue reading More Than Keyword Strings: How to Search Optimize Content
Navneet Kaushal — August 15, 2019 Follow @navneetkaushal — August 15, 2019 Most businesses will get many of their clients from people who live within the area that they provide their services. Being able to let people within your area know that you provide a particular service or product they are interested in would be … Continue reading How to Optimize Google My Business
Veronica Green-Gott — July 16, 2019 — July 16, 2019 In 2017, Google Pay-Per-Click ads claimed around 78% of all search ad revenue. That just goes to show that if you’re looking into starting PPC for your SaaS company, you need to learn Google Ads inside and out. If you’re looking for an overview of … Continue reading How to Optimize Your PPC Keyword List
Andrew Filev — June 25, 2019 — June 25, 2019 SMB owners rarely have the luxury of stepping back to evaluate productivity in their organizations. They’re too busy doing the hard work of driving growth themselves, carrying a herculean number of tasks on their shoulders. As a result, small businesses frequently suffer from poor processes … Continue reading SMBs Must Optimize Digital Processes to Compete Against Leading Brands
Irina Weber — May 27, 2019 Follow @irinaweber048 — May 27, 2019 Everyone knows how powerful social media can be for branding. It is not as simple as it seems to turn your social media users into leads and customers. But using the right tools, you’ll be able to optimize your social media conversions. According … Continue reading 5 Powerful Tools to Optimize Your Social Media Conversions
Dana Kachan — May 16, 2019 Follow @DanaKachan — May 16, 2019 Voice search is not a fad anymore. It has gained mileage because it is more convenient for a user to speak with an assistant than to type. The results of voice queries are also faster. Moreover, we can’t ignore a number of important … Continue reading OK, Google: How to Optimize a Website for Voice Search?