CarMax maps out their growing omnichannel marketing analytics strategy. Chris Wood on May 5, 2022 “Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. … Continue reading Using analytics to optimize marketing spend and drive sales
Karen Repoli January 5, 2022 One of the best ways to reach more clients and help your business grow is to use social media. Creating social media content on a routine basis is a fantastic way to engage with your consumer base while also making it easier for you to find many new customers. Marketing … Continue reading 4 Simple Tips to Optimize Social Media Marketing and Save You Time
Michael Brito December 23, 2021 67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That may seem like a large number but it’s really not if you think about all the things marketers are responsible for today. Sadly, there isn’t just “one tool” that can do … Continue reading 5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022
One Door’s Ken Kuperstein offers tips on determining when creative is a hit or a miss. Chris Wood on December 21, 2021 When cloud-based visual merchandise software company One Door teamed up with marketing platform Influ2 to reach B2B customers, they used performance data to improve their current and future campaigns. This was especially necessary … Continue reading Using data to optimize campaign creative
Syed Balkhi December 1, 2021 Do you want to get your website ready for voice search in 2022? If so, you’re in the right place! Consumers from all around the world use voice-activated devices to find products, learn about brands, and get answers to all of their burning questions. Voice-powered search has grown at a … Continue reading How to Optimize Your Website for Voice Search in 2022
One Door improved campaign engagement by meeting their customers where they are. Chris Wood on November 17, 2021 Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission … Continue reading Targeting B2B personas in the right channels to optimize campaigns
Dave Sutton October 19, 2021 The goal of content optimization is to make your website’s content engaging and valuable for both your target audience and search engines. Website visitors should be guided by the content to a desired outcome—placing an order, downloading an ebook, subscribing to a newsletter, etc.—and search engines should be offered text … Continue reading How to Optimize for Max SEO Value
Jared Atchison August 25, 2021 Did you know that Google processes 79,456 searches every second? Imagine how many searches this multiplies into in a day, week, or month… Google’s popularity offers enormous potential for website owners looking to drive more traffic to their sites and increase conversions. But to tap into this search traffic, you … Continue reading SEO-Friendly URLs Explained and How to Optimize Them
Thomas Griffin August 4, 2021 Did you know that Pinterest enables nearly two billion searches a month? Some sources say that it’s as many as 5 billion. This image-based content curation platform is one of the top social media networks around. The platform’s 478 million users use Pinterest to find inspiration and to collect and … Continue reading How to Optimize Your Pinterest SEO
Thomas Griffin July 30, 2021 Every point of interaction with your audience is an opportunity to build your relationship with them. And this is true even when they click on a broken link and land on your 404 pages. An example of a 404 error on the Microsoft website A 404 error is when a … Continue reading 7 Ways to Optimize Your 404 Pages
