Ronald Dod — October 15, 2018 Follow @Visiture_Search — October 15, 2018 The checkout page is one of the most important pages on any retailer’s eCommerce site. It’s the final hoop visitors have to go through in order to make a purchase. You can make this an easy or difficult process depending on your user … Continue reading How to Use UX Design to Optimize Your Checkout Page
Colby Renton — August 22, 2018 — August 22, 2018 This week in our lead management blog post series, we’re going to take a deeper dive into stage 3 of the lead management process: optimizing and automating your prospect process flow. This is an important stage in the lead management process because, while it’s certainly … Continue reading How to Optimize and Automate Your Prospect Process Flow
Nikki Richard — August 18, 2018 Follow @NikkiRichard79 — August 18, 2018 iStock by Getty Images Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on … Continue reading SEO Basics: How To Optimize Your Content For Search Engines
David Leonhardt — August 14, 2018 Follow @amabaie — August 14, 2018 I had the good fortune to participate in a closed-door meeting on the future of government websites. Nothing secret, of course, but very useful. Here are some valuable lessons from that meeting. As with all such gatherings, be they government or industry, there … Continue reading How UX Can Optimize Your Website For Profits
Richard Hammond — August 3, 2018 Follow @Big_Hambo — August 3, 2018 If you’re planning on using Instagram to help your business, you need to be making the most of Instagram for Business by creating a Business profile. Simply having a profile isn’t enough, however, there are over 25 million business profiles on Instagram already. … Continue reading 12 Steps to Optimize Your Instagram Profile for Business
Nicole Blanckenberg — July 30, 2018 Follow @https://twitter.com/NicoleBlancken — July 30, 2018 However, to make more sales, it is not enough to be throwing money at your Facebook ads without putting in the work. What work? Managing and optimizing your Facebook campaigns to get the most online sales for your budget. We know, we know, … Continue reading How to Quickly Optimize Facebook Ads for More Online Sales
George Mathew — July 22, 2018 — July 22, 2018 Are your product pages not converting at the rate you want? The goal of a product page is to provide enough information to guide the visitor to a purchase decision. To make this happen, the page copy, images used, and user experience must tell a … Continue reading How to Optimize Product Pages for Conversions
John Coleman — June 29, 2018 — June 29, 2018 What does the Kanban Guide for Scrum Teams (at https://www.scrum.org/resources/kanban-guide-scrum-teams) say about work in progress limits? “Kanban (n): a strategy for optimizing the flow of stakeholder value through a process that uses a visual, work-in-progress limited pull system. ….. Optimizing flow requires defining what flow … Continue reading Professional Scrum with Kanban (PSK) – Don’t Just Limit WIP – Optimize It!
Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Matt Lawson on June 5, 2018 Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named … Continue reading 5 Google Optimize tests to take AdWords to the next level
William Harris — May 26, 2018 Follow @wmharris101 — May 26, 2018 In April of 2018, the world learned for the first time how many Prime users Amazon actually has. The number was staggering: Over 100 million global users. Amazon continues to expand their reach by offering Prime and Prime Now services to new countries … Continue reading How to Optimize Your Amazon Product Listings
