Nicole Blanckenberg — July 30, 2018 Follow @https://twitter.com/NicoleBlancken — July 30, 2018 However, to make more sales, it is not enough to be throwing money at your Facebook ads without putting in the work. What work? Managing and optimizing your Facebook campaigns to get the most online sales for your budget. We know, we know, … Continue reading How to Quickly Optimize Facebook Ads for More Online Sales
George Mathew — July 22, 2018 — July 22, 2018 Are your product pages not converting at the rate you want? The goal of a product page is to provide enough information to guide the visitor to a purchase decision. To make this happen, the page copy, images used, and user experience must tell a … Continue reading How to Optimize Product Pages for Conversions
John Coleman — June 29, 2018 — June 29, 2018 What does the Kanban Guide for Scrum Teams (at https://www.scrum.org/resources/kanban-guide-scrum-teams) say about work in progress limits? “Kanban (n): a strategy for optimizing the flow of stakeholder value through a process that uses a visual, work-in-progress limited pull system. ….. Optimizing flow requires defining what flow … Continue reading Professional Scrum with Kanban (PSK) – Don’t Just Limit WIP – Optimize It!
Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Matt Lawson on June 5, 2018 Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named … Continue reading 5 Google Optimize tests to take AdWords to the next level
William Harris — May 26, 2018 Follow @wmharris101 — May 26, 2018 In April of 2018, the world learned for the first time how many Prime users Amazon actually has. The number was staggering: Over 100 million global users. Amazon continues to expand their reach by offering Prime and Prime Now services to new countries … Continue reading How to Optimize Your Amazon Product Listings
By Michael Quoc May 14th, 2018 It’s easy to see how digital strategies like content marketing and SEO complement each other. But email marketing? What do emails have to do with search engine results? It turns out quite a lot, if you take a concerted effort to make your emails SEO friendly. Here are 20 ways … Continue reading 20 Ways To Optimize Your Emails For Search
Jenn Villa — May 11, 2018 — May 11, 2018 Anybody who knows even a little about SEO will try to convince that it’s so hard to track. In the break room, they’ll probably shrug and say something like, “Yeah, ya know. SEO is a guessing game.” When that happens, do us a favor. Politely … Continue reading 6 SEO Tools to Optimize Like a Boss
We Need To Recognize, Personalize And Optimize by Kabeer Mamnoon , Columnist, April 13, 2018 For years now, the story in advertising and marketing has centered on data, and the many, many ways to collect it from consumers. Less attention, however, has been paid to what to actually do with all this information, now that … Continue reading We Need To Recognize, Personalize And Optimize
Bringing In Offline Data To Optimize Online Ad Bids by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2018 Google has allowed marketers to optimize the bid prices on digital ads for years using historic online data, but marketers don’t hear much about using offline data to optimize bids. Now TruSignal, a predictive analytics and data … Continue reading Bringing In Offline Data To Optimize Online Ad Bids
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. Bryson Meunier on April 9, 2018 at 8:50 pm How do you optimize content for voice search in 2018? That’s a popular search … Continue reading Already doing SEO? Add these two things to optimize for voice search
