Veronica Green-Gott — July 16, 2019 — July 16, 2019 In 2017, Google Pay-Per-Click ads claimed around 78% of all search ad revenue. That just goes to show that if you’re looking into starting PPC for your SaaS company, you need to learn Google Ads inside and out. If you’re looking for an overview of … Continue reading How to Optimize Your PPC Keyword List
Andrew Filev — June 25, 2019 — June 25, 2019 SMB owners rarely have the luxury of stepping back to evaluate productivity in their organizations. They’re too busy doing the hard work of driving growth themselves, carrying a herculean number of tasks on their shoulders. As a result, small businesses frequently suffer from poor processes … Continue reading SMBs Must Optimize Digital Processes to Compete Against Leading Brands
Irina Weber — May 27, 2019 Follow @irinaweber048 — May 27, 2019 Everyone knows how powerful social media can be for branding. It is not as simple as it seems to turn your social media users into leads and customers. But using the right tools, you’ll be able to optimize your social media conversions. According … Continue reading 5 Powerful Tools to Optimize Your Social Media Conversions
Dana Kachan — May 16, 2019 Follow @DanaKachan — May 16, 2019 Voice search is not a fad anymore. It has gained mileage because it is more convenient for a user to speak with an assistant than to type. The results of voice queries are also faster. Moreover, we can’t ignore a number of important … Continue reading OK, Google: How to Optimize a Website for Voice Search?
Ruth Hoffmann — May 14, 2019 — May 14, 2019 Applying for a job can be a stressful experience if you’re not prepared. Dealing with automated candidate vetting systems is an issue that can be tricky to address – here are some things to keep in mind. Be Short and Concise Try to list everything … Continue reading 12 Ways to Optimize Your Resume for Applicant Tracking Systems
Sam Osborne — May 4, 2019 — May 4, 2019 When talk turns to SEO, Google is the first name that comes to mind. But, it’s not the biggest name in retail search. That crown belongs to Amazon, which overtook Google as the most popular platform for product searches in 2015 with 54% of the … Continue reading How to Optimize Your Amazon Product Listings
Christopher Jan Benitez — May 1, 2019 Follow @christopherjanb — May 1, 2019 If you’re optimizing your content using just one keyword phrase, then you’re doing on-page SEO the wrong way. Here’s a fact: You can actually target multiple keywords for a single post! Therefore, you need to find other keywords related to your primary … Continue reading 5 LSI Tools for Finding Keywords to Optimize Your Content
Karl Sakas — April 30, 2019 Follow @KarlSakas — April 30, 2019 Maximize or an Optimize: What’s your Growth Personality type? Are you a Maximizer or an Optimizer? Your preferred Growth Personality Type impacts your agency’s growth, recruiting, profits, and quality of life. Maximize is about raw return, about getting maximum revenues and profits. Optimize … Continue reading Maximize vs. Optimize: What’s Your Growth Personality Type?
Brandon Leibowitz — March 25, 2019 Follow @seooptimizers — March 25, 2019 As you are aware, SEO is fluid and always evolving. This evolution is due to the introduction of newer methods of optimization. Schema markup is one of the latest forms of optimization. When utilized correctly, it can really impact your business’s ranking in … Continue reading How to Write and Optimize Schema For Your Website: A Step-By-Step Guide
Victoria Taylor — March 11, 2019 — March 11, 2019 Being on Facebook almost seems like second nature now that businesses have gone digital. Facebook found that up to 78% of consumers using Facebook to find products and services, from business owners like you. But what if you’re not getting any customers from Facebook? In … Continue reading 7 Essential Tips to Optimize Your Facebook Business Page