Tag Archives: Optimize

SEO-Friendly URLs Explained and How to Optimize Them

Jared Atchison August 25, 2021 Did you know that Google processes 79,456 searches every second? Imagine how many searches this multiplies into in a day, week, or month… Google’s popularity offers enormous potential for website owners looking to drive more traffic to their sites and increase conversions. But to tap into this search traffic, you … Continue reading SEO-Friendly URLs Explained and How to Optimize Them

What Is Search Intent and How Can You Optimize Your Blog For It?

Chris Christoff July 30, 2021 As marketers, your goal is to attract more leads and turn them into paying customers. But for that to happen, you have to improve your brand recognition by making your business visible to people who are actually interested in your products and services. That way, you can attract a more … Continue reading What Is Search Intent and How Can You Optimize Your Blog For It?

Tips to Optimize a Web Site With SEO: Creating an Online Site Using Search Engine Optimization Techniques

Diane H. Wong July 22, 2021 SEO optimization techniques for a Web site are important for traffic and conversion rates. Creating cash flow means learning about search engine optimization tips. Getting SEO — search engine optimization — on a Web site is valuable for site traffic and conversion rates. It’s been said that ‘content is … Continue reading Tips to Optimize a Web Site With SEO: Creating an Online Site Using Search Engine Optimization Techniques

Optimize Your Campaign Reporting with Attribution Modelling

Mark Shannon July 19, 2021 An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths. It’s a useful tool for marketers, because modelling attribution helps you to understand how a conversion funnel is working, and how best to optimize … Continue reading Optimize Your Campaign Reporting with Attribution Modelling

4 Proven Strategies to Optimize Multi-Channel eCommerce Marketing Campaigns

Katarina White July 1, 2021 Running eCommerce ads is hard enough when you’ve got several campaigns, with dozens of ad variations in each, on just a single platform. Add another channel (or three) and you’ve got yourself quite a beast to wrangle! While individual ad platforms provide optimization capabilities, they don’t provide the level of … Continue reading 4 Proven Strategies to Optimize Multi-Channel eCommerce Marketing Campaigns

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz  @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services.  WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max.  Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider