Voice: When Is It Okay To Hear An Ad? by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2017 Voice is the new user interface and search tool, but it’s also a source of revenue for brands. But the software that makes these hardware assistants function does not always work. Eighty-five percent of respondents to … Continue reading Voice: When Is It Okay To Hear An Ad?
Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. Michelle Robbins on November 16, 2017 In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in … Continue reading Voice search: Content may be king, but context is queen in the new voice-first world
Voice Recognition Technology Could Pose New Threat To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2017 Electronics have increased the demand for applications that use voice to recognize the person speaking. Google Home, for example, can be used to identify each of the residents in the house using the device. As more … Continue reading Voice Recognition Technology Could Pose New Threat To Advertisers
Ryan Ring — October 30, 2017 — October 30, 2017 Gartner, a Connecticut-based technology research firm, has predicted that 30 percent of all Web browsing will be screenless by 2020. Instead of typing and looking at electronic devices, people will request information out loud, and a gadget will supply the answer in a humanlike voice. … Continue reading SEO Is Finding Its Voice. What’s Next?
Benny Choy — September 29, 2017 — September 29, 2017 With over $ 23 trillion in sales done in Ecommerce, how do you distinguish yourself from the competitors? A huge resonating trend in Ecommerce is having an established brand voice. Everything from your product catalog down to your tweets are part of your ‘image’ and … Continue reading 5 Ways to Leverage Brand Voice and Stand Out from the Competition
Christie Huber — September 14, 2017 — September 14, 2017 As a fellow marketer, I’m sure you are as focused on your daily search ROI as we are. It can be hard to optimize for the present, much less consider what might impact your search ROI in the future. We all know that smartphones have … Continue reading Voice Search: 4 Ways Marketers Can Prepare Now
Kris Spisak — September 12, 2017 Follow @MidloWeb — September 12, 2017 Pixabay Discoverability is a vital piece of your web presence, and as SEO tactics continue to change, you don’t want your website falling behind. If you’re using the same search engine optimization strategies that you were implementing two years ago, you’re giving your … Continue reading How Voice Search, Security & AI Are Changing SEO
Garry Grant — August 28, 2017 Follow @seoinc — August 28, 2017 JuralMin / Pixabay When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease … Continue reading Adjusting Your SEO Strategy for Voice Search
Emilia Totzeva — August 28, 2017 — August 28, 2017 Me, to Siri, earlier today – “Siri, what is the meaning of life?” Siri – “I Kant answer that. Ha ha!” (Please note that I changed the default Siri voice to be the voice of an Australian man, which makes the answer so much better.) … Continue reading The Rise of Voice Search: A How-To Guide
Jefri Yonata — August 22, 2017 — August 22, 2017 There are two kinds of brand voices, the holistic voice, and literal voice. In this blog, I will not be talking about the stuff that employees must adhere to — the values that they must take into consideration when making decisions in the name of … Continue reading How Do You Choose A Good Voice Actor for a Product Video?