Audio tech companies Podible and VoxSnap have both recently launched innovative offerings podcast listeners and content creators. Robin Kurzer on March 5, 2018 In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over … Continue reading The rise of voice technologies means new opportunities for podcasting
Miranda Marquit — February 27, 2018 — February 27, 2018 HeikoAL / Pixabay Over the past year or so, there’s been a revolution in the way consumers interact with their devices. The rise of voice-activated systems like Alexa and Google Home, not to mention Siri, is changing the way consumers get information — and is … Continue reading Voice AI: Are You Ready for the Next Evolution in Online Marketing?
John Lincoln — February 22, 2018 Follow @johnelincoln — February 22, 2018 You might think you know all there is to know about optimizing for voice search, but are you familiar with the search quality rater guidelines? In a nutshell, those guidelines tell the people who rate voice search results what to look for when … Continue reading Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)
Navneet Kaushal — February 22, 2018 Follow @navneetkaushal — February 22, 2018 A decade ago, voice activated devices were just a figment of some wild scientist’s imagination. But in the world of technology, anything can happen in 10 years. And it did. Voice recognition systems, voice activated devices, and virtual assistants have revolutionized the world. … Continue reading Voice Search: Why You Need To Listen To Google On This One!
Do you think voice search is the next “big thing” digital marketers need to watch for? Contributor Bryson Meunier isn’t so sure and feels there are limited marketing opportunities, based on his research. Bryson Meunier on February 9, 2018 You may have heard a voice search revolution is upon us. It seems a new article pops … Continue reading What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
The Voice Shopping Future by Jack Loechner , Staff Writer @mp_research, February 1, 2018 According to Keith Anderson, SVP Strategy and Insight, Profitero, “Over the last 15 years… there’ve been at least a dozen technologies described as potential game changers, but… voice has clearly emerged as a truly game-changing technology… you now increasingly hear retailers, … Continue reading The Voice Shopping Future
Brittany Laeger — January 31, 2018 — January 31, 2018 A lot has changed in the world of content marketing over the last 10 years. From the rise of social media to the prevalence of mobile phones, there are a lot of new strategies, channels, and tactics that we need to take into consideration today. … Continue reading SEO & Keyword Research in 2018: Voice Search, Intent & Topic Clusters
People More Comfortable With Voice Search In Public Places by Laurie Sullivan @lauriesullivan, January 29, 2018 The barrier to using voice search or commands in a public place seems to be falling. While more than half — at 60% — of people who use voice search do so at home, many have become less inhibited … Continue reading People More Comfortable With Voice Search In Public Places
Nishadha Silva — January 25, 2018 Follow @rumblinglankan — January 25, 2018 JuralMin / Pixabay Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article highlights is that over time all marketing strategies result … Continue reading How Small Businesses Can Benefit from Voice Search and User Experience
Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer. Steve Tutelman on January 17, 2018 Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any … Continue reading Voice search in retail: Evolving the customer experience