Tag Archives: Search

Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study

Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 7, 2020 One in three customers will stop interacting with a brand they love after one bad experience, and nearly half will completely abandon the company after several bad interactions, according to a PwC Future … Continue reading Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study

Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic

Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic by Laurie Sullivan  @lauriesullivan, January 7, 2020 Flipboard on Tuesday rolled out a native paid-content program introduced last year in beta that gives creators the opportunity to promote stories, expand audience development, and support affiliate and marketing efforts. “Think of it as … Continue reading Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic

Make it easy for search engines to rank your website in 2020

Audit your website and check all the technical signals to understand how search engine algorithms are handling your content. Fili Wiese on January 3, 2020 Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content. Below is the video transcript: … Continue reading Make it easy for search engines to rank your website in 2020

The consumer decision journey will drive paid search in 2020

In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Christi Olson on January 3, 2020 Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines … Continue reading The consumer decision journey will drive paid search in 2020

Startup Uses Paid Search To Redirect Extremist Terms In Google To Counter Radicalism

Startup Uses Paid Search To Redirect Extremist Terms In Google, Counter Radicalism by Laurie Sullivan  @lauriesullivan, January 2, 2020 Moonshot CVE, a private London-based start-up aimed at heading off radicalism, has developed an online tool that sends those who type in extremist search terms in Google to videos promoting anti-extremist views. The company first used … Continue reading Startup Uses Paid Search To Redirect Extremist Terms In Google To Counter Radicalism

Machine-To-Machine Everything Influences Search In 2020

Machine-To-Machine Everything Influences Search In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday The ability to continuously analyze and extract data from search and internet-connected devices continues to grow. ABI Research calls it the concept of continuous intelligence (CI), which the research firm believes will consolidate the IoT analytics market and enable more advanced analytics … Continue reading Machine-To-Machine Everything Influences Search In 2020

Top Tips for Creating Effective Google Responsive Search Ads

Jane Irene Kelly — December 23, 2019 Google responsive search ads (RSAs) have officially replaced the old static expanded search ads as the default format on Google Display Network. The new responsive search ads provide marketers with greater flexibility when crafting highly customized ads for target audiences. You can test up to 15 different headlines … Continue reading Top Tips for Creating Effective Google Responsive Search Ads

Google Search Features Impact Organic Search CTRs

Google Search Features Impact Organic Search CTRs by Laurie Sullivan , Staff Writer @lauriesullivan, December 19, 2019 A study released Thursday from Perficient Digital analyzes how Google search features impact user click-through rate behavior. The features include related searches, People Also Ask boxes, video carousels, and knowledge graph. The data looks at how search features impact … Continue reading Google Search Features Impact Organic Search CTRs