Tag Archives: Search

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study →

How to Remove Images from Google Search if Google Won’t

Image Optimization

Kent Campbell — October 12, 2018 Follow @reputationx — October 12, 2018 377053 / Pixabay Sometimes negative search results take the form of images. Most often negative images cannot be removed from the internet. When they can be removed it is usually from the blog post, mugshot site, or article on which they reside and … Continue reading How to Remove Images from Google Search if Google Won’t →

What Google And Facebook Can Learn From Alternative Search

Search Trends

What Google And Facebook Can Learn From Alternative Search by Greg Sobiech , Op-Ed Contributor, (October 13, 2018) Digital marketing is an industry driven by innovation. Google did not earn its search crown without demonstrating a penchant for innovative thinking and adaptation. With all that in mind, it’s worth taking a look at what some … Continue reading What Google And Facebook Can Learn From Alternative Search →

How Jobseekers Can Use Marketing Tools For Effective Job Search

Job Search

Tommy Wyher — October 12, 2018 — October 12, 2018 An amateur jobseeker only thinks about searching for job vacancies and job posting online, send resume, and start the waiting game for an interview. After months of waiting and sending more than a hundred resumes in job sites, most job seekers still cannot find a … Continue reading How Jobseekers Can Use Marketing Tools For Effective Job Search →

3 Ways to Save Money on Paid Search

PPC Mistakes

Zach Heller — October 8, 2018 Follow @zheller — October 8, 2018 If yours is like most companies, your business derives a lot of prospective customers and new web visits from paid search – that is, the ads you run on Google, Bing, Yahoo, etc. In 2017, companies spent an estimated $ 35 billion on … Continue reading 3 Ways to Save Money on Paid Search →

Beyond AI: 5 Tech Acronyms That Spell Search Success

Artificial Intelligence

Beyond AI: 5 Tech Acronyms That Spell Search Success by Marcelline Saunders , (October 09, 2018) Site search is a top priority for shoppers and retailers this holiday. A recent survey found that almost all shoppers (86%) agree that the search box is important, even extremely important, when shopping online. Eight in 10 always or … Continue reading Beyond AI: 5 Tech Acronyms That Spell Search Success →

7 Local Search Optimization Tips for Bing

Bing Advertisement

Garry Grant — October 8, 2018 Follow @seoinc — October 8, 2018 Since Google maintains the largest market share, often times, it’s easy to forget about the fact that other search engines exist. And while you do want to optimize for Google, sometimes, it’s easier to optimize for Bing. Honestly, the two appear to share … Continue reading 7 Local Search Optimization Tips for Bing →

DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms

Search Tools

DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms by Wendy Davis , Staff Writer @wendyndavis, October 4, 2018 The Department of Justice is bringing a “first of its kind” criminal antitrust prosecution involving companies that may have gamed online search algorithms in order to fix prices. That’s according to DOJ antitrust chief Makan Delrahim, … Continue reading DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms →

11 Voice Search Statistics Digital Marketers Need to Know

Voice Search

Derek Andersen — October 5, 2018 — October 5, 2018 More and more consumers are using voice search to perform search engine queries, find local businesses, make purchase decisions, and more. And when consumers search for local businesses with their voices, they usually engage with those businesses the same way — by calling. Below, we’ve … Continue reading 11 Voice Search Statistics Digital Marketers Need to Know →

7 Steps to Making the Most Out of the New Google Search Console

Google Tools

Gordon Donnelly — October 2, 2018 — October 2, 2018 Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research. Find unlinked mentions and guest posting opportunities. You can even run comprehensive SEO audits with the click … Continue reading 7 Steps to Making the Most Out of the New Google Search Console →