Search Gets Buried In Hints Of Commerce Ad Budget Increases by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2024 What do marketers get when combining performance marketing, commerce content, and affiliate marketing? A new study by German-based Mrge, a global platform for commerce advertising, defines the combination as “commerce advertising” in the report, titled the State … Continue reading Search Gets Buried In Hints Of Commerce Ad Budget Increases
Tag Archives: Search
Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms
Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms by Laurie Sullivan , Staff Writer @lauriesullivan, January 23, 2024 When I flew from Wyoming to California on Monday night I overheard someone in the Delta Air Lines boarding area talking about artificial intelligence (AI) and semiconductor chips — themes that have been dominating the news in … Continue reading Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms
Google search users are getting annoyed by a pop-up window that asks: See results closer to you?
By Christopher Zara January 12, 2024 Companies call them prompts. Techies call them nags. Around the internet, the rest of us just call them pop-ups—and we hate them. Nevertheless, pop-up windows are an endless bane of online life, despite whatever game of whack-a-mole we might try to play with ad blockers, browser plug-ins, or … Continue reading Google search users are getting annoyed by a pop-up window that asks: See results closer to you?
Paid Search Fueled Highest Holiday Sales For Retailers
Paid Search Fueled Highest Holiday Sales For Retailers by Laurie Sullivan , Staff Writer @lauriesullivan, January 4, 2024 Paid search drove U.S. consumers to spend, but a payment strategy allowed them to pay overtime helped retailers reach a record $222.1 billion in online holiday sales Nov. 1 through Dec. 31, up 4.9% from the same period … Continue reading Paid Search Fueled Highest Holiday Sales For Retailers
Strike A Chord: The Connection Between Music And Search
Strike A Chord: The Connection Between Music And Search by Laurie Sullivan , Staff Writer @lauriesullivan, December 15, 2023 From her Dallas-based home office with several guitars hanging on the wall, Amy Rumpler, senior vice president of search and social media services at Basis Technologies, talked about music, instruments, and the integration with Google Performance Max. … Continue reading Strike A Chord: The Connection Between Music And Search
Threads globalizes keyword search, takes aim at Twitter
Threads globalizes keyword search, takes aim at Twitter Radek Zielinski / Last Updated: Nov 30, 2023 Threads, Meta Inc.’s emerging rival to Twitter, has expanded its keyword search feature to all markets where the app is currently available, according to a Nov. 30 TechCrunch report. The move signals Threads’ increasing competitiveness with Twitter as … Continue reading Threads globalizes keyword search, takes aim at Twitter
X’s job search tool is now live on the web
X’s job search tool is now live on the web You’ll still need to use third-party websites to complete an application. Karissa Bell Fri, Nov 17, 2023 X The LinkedIn-like job search tool that X has been experimenting with is now live. A beta version of the feature launched in August to verified users, … Continue reading X’s job search tool is now live on the web
Net Searcher Sentiment Replaces NPS With Unbiased Search Data
Net Searcher Sentiment Replaces NPS With Unbiased Search Data by Laurie Sullivan , Staff Writer @lauriesullivan, November 3, 2023 Analytics guru Isaac Gerber, director of commercial insights and analytics at Captify, believes he has developed an organic way to protect consumer privacy, yet analyze behavioral patterns, and it’s something the industry can adopt as a powerful … Continue reading Net Searcher Sentiment Replaces NPS With Unbiased Search Data
Google Hid Its AI Dominance In Search For Years
Google Hid Its AI Dominance In Search For Years by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2023 Google executives downplayed the company’s position on artificial intelligence (AI) in recent testimony during its federal antitrust trial, saying the company has tried to be slow and cautious when implementing the technology because of its “dangerous” power. … Continue reading Google Hid Its AI Dominance In Search For Years
Ecommerce Paid Channel Use Declines – A Problem For Search
Ecommerce Paid Channel Use Declines – A Problem For Search by Laurie Sullivan , Staff Writer @lauriesullivan, October 31, 2023 The average number of paid channels used by any one ecommerce company fell to 2.7 in 2023 — down from 3.2 in 2022 — and that could become a major challenge for search engines supporting any type … Continue reading Ecommerce Paid Channel Use Declines – A Problem For Search