Erika Giles September 11, 2020 Website migrations are sometimes a necessary evil that businesses must carry out. They require intricate planning and thoughtful decision making to execute properly. This is because there are a lot of moving parts to consider, such as user experience, SEO, and other key factors. Luckily, you have us to help … Continue reading Website Migrations: How to Improve Search Visibility
Tag Archives: Search
Google Lifts the Lid on How YouTube Search Works
Sahail Ashraf September 10, 2020 Google has created a resource that shows marketers how to get the most out of YouTube search. It isn’t rocket science, but we think everyone should take note. Google owns YouTube and it has proven to be an amazingly successful purchase. There is still only one real video sharing platform … Continue reading Google Lifts the Lid on How YouTube Search Works
Google Reduces Visibility in Search Terms Report: What You Need to Know
Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know
CMO Executive Search Firm Explains How to Avoid a Bad CMO Hire
Bob Van Rossum September 4, 2020 The key to growing your company and increasing revenue relies on having the right Chief Marketing Officer (CMO). In today’s market, what consumers are looking for is changing. Some companies are having to refocus their brand to gain the attention and loyalty of their target market. Brands that can … Continue reading CMO Executive Search Firm Explains How to Avoid a Bad CMO Hire
How Do People Use Google Search
Jeffrey Mirro September 2, 2020 The goal of SEO is to help your website appeal to search engines, but it’s also closely linked to human behavior. Google’s algorithm considers user behavior when determining search rankings, and understanding how people interact with the search engine can help you generate more traffic to your site. Experts from … Continue reading How Do People Use Google Search
Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects
Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects
The Key to Local Search Engine Optimization: Google My Business
David Hunter August 27, 2020 Photo by fauxels from Pexels Your Digital Storefront Having an updated Google My Business page is the key for local search engine optimization. This public profile hosted by the world’s largest search engine serves as one of the first connections between a business and the public. Not only this, but … Continue reading The Key to Local Search Engine Optimization: Google My Business
Google Search Data Challenges How People Trend Through COVID-19
Google Search Data Challenges How People Trend Through COVID-19 by Laurie Sullivan @lauriesullivan, August 24, 2020 Despite U.S. consumers learning to cope in a global world where pandemics could evolve into a more common occurrence, reports suggest the number of new coronavirus infections in the United States have declined from a day earlier, reaching the … Continue reading Google Search Data Challenges How People Trend Through COVID-19
5 Best Search Engine Optimization (SEO) Tools
Nick Hollinger August 6, 2020 Organic search refers to how your visitors get to your site based on their queries on search engines (most frequently Google – >90% of searches). Whatever your product or service is, reaching the top of the search results has become a top priority for most businesses marketing departments. Google constantly … Continue reading 5 Best Search Engine Optimization (SEO) Tools
What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?
Kato Nkhoma August 5, 2020 The business landscape is not what it used to be 10 years ago. A decade ago, most businesses generated revenue from foot traffic into their establishments. The ones that got on the world wide web earlier didn’t have much competition as not many businesses had seen the value of having … Continue reading What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?
Random Posts on
Predict the Future By Creating It
Don’t Skip the Fundamentals!
Website Holiday Housekeeping Tips to Keep Shoppers Shopping
Email Is Mostly Mobile Nowadays
The Biggest Frustration (By Far) of Being an Independent Consultant
It’s not the trend that you need to watch for. It’s the trend inside the trend.
Why marketing convergence is non-negotiable in a post-mobile world
Want High Growth? Your Website Must Be Mobile Friendly!
