Kate Lynch — August 30, 2019 — August 30, 2019 With over 67% of millennials and 56% of Gen Xers preferring to shop online, there’s no doubt that ecommerce is a valuable market to tap into now more than ever. Not to mention there are more people are shopping online today than ever before. Buying … Continue reading Ecommerce and Voice Search: 8 Factors Brands Need to Consider
David Hunter — August 28, 2019 Follow @DavidHunterErie — August 28, 2019 “OK, Google. What is the weather like today?” Voice search is an innovative technology that many people are using to simplify their online searches using just their voice and their smart device. Although invented in the early 1950s, the concept of voice search … Continue reading Keeping Up with Voice Search SEO in 2019
Ann Smarty — August 26, 2019 — August 26, 2019 An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. The first three positions account for over 50% of clicks. This means that you’re … Continue reading How to Make Your Google Search Snippets More Clickable
According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months. Jennifer Cannon on August 26, 2019 According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into … Continue reading Video marketing tops list of marketers’ priorities, voice search ranks low
Robyn Snyder — August 26, 2019 — August 26, 2019 Digital Marketing is a science. And just as there are multiple types of science, there are various forms of digital marketing. But the average person doesn’t necessarily know what is what on a given search results page, nor what drives each of those results. Although … Continue reading Back to Basics: Understanding Digital Marketing & Search Results
Anthony Gaenzle — August 23, 2019 Follow @anthonygaenzle — August 23, 2019 While links are by no means the only factor search engines use in determining where your site appears in search, without them, you really don’t stand much of a chance. Many SEO experts will tell you that links are arguably the most important … Continue reading 4 Link Building Tips to Better Position Your Website in Search Results
Bob Van Rossum — August 13, 2019 Follow @BobVR — August 13, 2019 The amount of top CMO talent has gotten incredibly tight in 2019 and is only going to get more competitive in 2020. Top marketing executives understand how valuable and in-demand their skills are. As a result, just when companies have figured out … Continue reading 3 Ways to Win Top Talent in Your CMO Executive Search by 2020
Lawyer Ethics Panel Defines Search Engine Marketing Practices by Laurie Sullivan @lauriesullivan, August 8, 2019 Lawyers are now confronting the topic of ethics when they use search engines — in advertising and marketing — to attract new clients. A New Jersey ethics authority offered guidance on what’s fair and what’s off limits for lawyers. In an … Continue reading Lawyer Ethics Panel Defines Search Engine Marketing Practices
Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2019 Website builder and hosting companies have significantly increased the amount spent on advertising this year, including search, according to Kantar analysis of the amount spend on advertising by eight top companies in the … Continue reading Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
Finance Search Market Data Uncovers Hidden Outperformers by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2019 Search engine advertising hinges on competitive bidding, but many marketers lack the transparency to understand their competition. About 41% of marketing executives have never tracked how their competitors perform in paid search, yet they rank their own performance above … Continue reading Finance Search Market Data Uncovers Hidden Outperformers
