Tag Archives: Search

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan  @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query.  The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands

Closing the Loop with Paid Search: Linking the Right Message to the Right Audience

Jacob Havenridge — January 12, 2019 — January 12, 2019 FirmBee / Pixabay An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the … Continue reading Closing the Loop with Paid Search: Linking the Right Message to the Right Audience

Why Websites With Search Make A First Impression

Why Websites With Search Make A First Impression by Laurie Sullivan , Staff Writer @lauriesullivan, December 21, 2018 Websites may become an afterthought as bright shiny technology overshadows what some may consider this staple for brand and retailers. Consumers still care what a company’s website looks like and the features it offers. Think of the website … Continue reading Why Websites With Search Make A First Impression

Search Tops Digital Media Buys For Large Local Advertisers

Search Tops Digital Media Buys For Large Local Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2018 Traditional forms of advertising dominate media buys for big local advertisers, but many still look to support innovative types of technology. The larger advertisers are not planning to increase budgets as much as the smaller ones, but … Continue reading Search Tops Digital Media Buys For Large Local Advertisers

Brands Should ‘Get In Early’ To Voice Search For Ecommerce

Brands Should ‘Get In Early’ To Voice Search For Ecommerce, HP.com’s Chemij Says by Laurie Sullivan  @lauriesullivan, Yesterday Morgan Chemij, director II of marketing and CRM for the Americas at HP.com, championed voice search on Friday at the MediaPost Search Insider Summit and shared some information on HP’s voice strategy, but mostly shared curated data … Continue reading Brands Should ‘Get In Early’ To Voice Search For Ecommerce