Tag Archives: Search

Free Search Tool Finds Competitor’s Published Content

Free Search Tool Finds Competitor’s Published Content by Laurie Sullivan @lauriesullivan, March 2, 2017 Marketing data company Knotch launched a free version of a Google-like search engine it calls Knowledge that allows marketers to search and follow branded content and themes published by competitors on media sites. Knowledge enables marketers to identify in real-time content … Continue reading Free Search Tool Finds Competitor’s Published Content

5 Local SEO Experts Share Voice Search and “Near Me” Predictions

By HardikOza February 27th, 2017 We spoke to 5 industry people, asking each of them 2 questions: how to optimize for “near me” and “nearby” searches what local SEO strategies could be tied into voice search 1. Ben Wynkoop Website: benwynkoop.com Twitter: @benwynkoop1 1. As per Google Trends report, “Near me” or “Nearby” terms have increased … Continue reading 5 Local SEO Experts Share Voice Search and “Near Me” Predictions

Record Number Of Product Reviews Driving Search, Purchases

Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, February 22, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases

How to Transform Your Network into Your Most Valuable Job Search Tool

Virginia Franco — February 24, 2017 Follow @VAFrancoResumes— February 24, 2017 Making sure your resume and LinkedIn profile are amazing is just half the battle. The other half? As a resume and LinkedIn writer, I coach my clients to harness the power of networking to get your resume and profile in front of the right … Continue reading How to Transform Your Network into Your Most Valuable Job Search Tool

Apple Search Ads Boost iOS App Use, Retention In North America

Apple Search Ads Boost iOS App Use, Retention In North America by Laurie Sullivan @lauriesullivan, February 23, 2017 Marketers still struggle to retain app users on smartphones running Android and iOS operating systems, but the overall retention rate for non-gaming iOS apps continues to skyrocket compared with overall rates. Overall, only 10% to 12% of … Continue reading Apple Search Ads Boost iOS App Use, Retention In North America

Beating the Competition Online: One Search Can Make the Difference

Kent Campbell — February 23, 2017 Follow @reputationx— February 23, 2017 The difference between character and reputation: Character describes one’s nature, but reputation reflects what people think a persons’ nature is. This applies to business as well. Search results can skew this so that one search result, accurate or not, can destroy peoples opinion of … Continue reading Beating the Competition Online: One Search Can Make the Difference