AI Optimization: The 4 Core Areas Brands Need to Win in AI Search Wisam AbdulazizAug 17, 2026 Search is changing. Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and other AI-powered experiences increasingly answer questions directly instead of simply presenting a list of websites. That creates a new challenge for marketers: … Continue reading AI Optimization: The 4 Core Areas Brands Need to Win in AI Search
Rethinking Search For A Zero-Click World by Laurie Sullivan , Staff Writer, August 6, 2026 Digital advertising has lost the click-through, putting its future into serious question by forcing a painful reinvention of how digital is valued, bought and measured. Zero-click searches and the complete decoupling of information from website visits, redistributing them to AI … Continue reading The New Search, Ad Reality From An Old Playbook
Claude Leaks Odd, Private Data Into Google Search – Again by Laurie Sullivan , Staff Writer, July 28, 2026 Claude AI leaked everything from personal and financial information to highly sensitive corporate documents, medical reports, cryptocurrency wallet keys, and bizarre personal prompts into Google Search results before the company plugged the hole. A Reddit user reported that typing … Continue reading Claude Leaks Odd, Private Data Into Google Search – Again
Many brand websites that look fine to people appear as empty to AI crawlers. Here’s what to do about it. By Pamela Parker Published on July 22, 2026 AI-referred traffic to brand websites increased 632% in roughly 10 months, according to data from Contentsquare, an experience analytics platform. The move away from organic … Continue reading Is your website invisible to AI search?
Consumers aren’t searching for your brand less. They’re making decisions before they ever perform a branded search. By Alex Pagliano Published on July 20, 2026 Marketers have long treated branded search as a practical proxy for brand demand. Increasingly, that assumption appears less reliable. Search measures intent. Brand influences where that intent goes. … Continue reading Branded search is becoming a less reliable proxy for brand demand
Microsoft Removes Ads In Search For ‘Windows Insiders’ by Laurie Sullivan , Staff Writer, July 15, 2026 Microsoft finally addressed a major user complaint by cleaning up the Windows 11 Search Box this week, rolling out a redesign that removes ads from web results and giving Windows Insiders a dedicated setting to turn off Web … Continue reading Microsoft Removes Ads In Search For ‘Windows Insiders’
See how AI systems evaluate brands and why authority, reputation, and technical SEO increasingly influence who gets surfaced and recommended. By Kevin Cotch Published on July 8, 2026 Search isn’t disappearing, and neither is SEO. What’s changing is where buying decisions are made. As AI assistants increasingly answer questions, compare products, and … Continue reading Why AI search makes trust your most important visibility signal
Google Tests New Labels In Search Ads by Laurie Sullivan , Staff Writer, June 24, 2026 Google continually tests new ways to improve the Search Ads experience. This week it began running a small experiment by adding what it calls a label for “Strongest match” or “Strong match” to certain Search ads. Ginny Marvin, Google Ads … Continue reading Google Tests New Labels In Search Ads In U.S.
Search Scooping Up Interest In NBA, World Cup by Laurie Sullivan , Staff Writer, June 12, 2026 Interest in New York Knicks point guard Jalen Brunson has grown 28x faster than interest in Victor Wembanyama — up 2,006% vs. 71%, respectively –putting Brunson in second place as the NBA player most read about in the past … Continue reading Search Scooping Up Interest In NBA, World Cup
Searches Spike When Connected To TV Ads by Laurie Sullivan , Staff Writer, March 27, 2017 Television advertisements generate post-ad searches not only for the brands advertised on television, but also for competing brands. In fact, “TV ads with small audiences can produce detectable search spikes for the advertised brand, with 75% of incremental searches … Continue reading Stop treating search and video as separate teams
