Tag Archives: Search

Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior

Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior by Laurie Sullivan , Staff Writer @lauriesullivan, August 4, 2017 Search data pulled from top pet supply websites during the month of June 2017 provides brands with insight into how they should tailor their advertising messages toward cat owners versus dog owners. It’s … Continue reading Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior

Been Years Since Your Last Job Search? Common Job Search “Truths” that Hold Water — And Those That Don’t

Virginia Franco — August 4, 2017 Follow @VAFrancoResumes — August 4, 2017 geralt / Pixabay While most people who come to me recognize they need assistance in writing a resume, I’ve discovered that beyond that job search misconceptions are prevalent — even among the most successful professionals — and particularly if it’s been awhile since … Continue reading Been Years Since Your Last Job Search? Common Job Search “Truths” that Hold Water — And Those That Don’t

Get Vocal About SEO: How to Adapt Voice Search into Your Keyword Strategy

Mark Miller — August 1, 2017 Follow @MMtwopointfive — August 1, 2017 SEO is a challenging hurdle to master for any business. But if your digital team stays updated with Google’s ranking updates and changes in user behavior, you’ll see ranking improvements for your company’s site. That means more relevant traffic, and more potential customers … Continue reading Get Vocal About SEO: How to Adapt Voice Search into Your Keyword Strategy

Local Search Optimization: How to Improve Your Local Google Search Rankings

Pam Aungst — July 28, 2017 Follow @PamAnnMarketing — July 28, 2017 When it comes to ranking in local search, there’s a lot a site owner can do to send signals to Google about where their site should be ranked most prominently. Google’s machine learning algorithms work hard to determine where a business is located … Continue reading Local Search Optimization: How to Improve Your Local Google Search Rankings

The psychology of search: Unleashing the power of connection

There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience. Ryan Shelley on July 26, 2017   Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing … Continue reading The psychology of search: Unleashing the power of connection

I’m Doing Search Advertising, Now What? 4 Tips for Success Beyond PPC

Amanda Duncil — July 21, 2017 — July 21, 2017 Some advertisers think search advertising is all they need to be successful, a belief that stems from its fast, demonstrable results. Running a PPC campaign can yield great results alone, but diversifying your marketing strategy can enhance its performance overall. A comprehensive strategy includes a … Continue reading I’m Doing Search Advertising, Now What? 4 Tips for Success Beyond PPC