Tag Archives: Search

Why Search Terms Don’t Trump Active Research

Amy Koski — March 13, 2019 — March 13, 2019 Data visualizations have the power to reveal connections we’ve never seen and display information in ways we haven’t imagined or perceived. Sometimes they can reveal life-changing (or lifespan-extending) discoveries, and sometimes they don’t reveal so much as they show us complex ideas in digestible ways. … Continue reading Why Search Terms Don’t Trump Active Research

How to Use Image Search with the Amazon Influencer Program to Increase Sales

William Harris — March 12, 2019 Follow @wmharris101 — March 12, 2019 From celebrity endorsements to ultra-niche micro influencers, the use of influencer marketing doesn’t show any signs of slowing down. There’s power in its ability to help brands stand out and expand their reach to audiences they normally wouldn’t have access to. As an … Continue reading How to Use Image Search with the Amazon Influencer Program to Increase Sales

Major Retailers, Restaurants Not Ready For Voice Search

Major Retailers, Restaurants Not Ready For Voice Search by Laurie Sullivan  @lauriesullivan, March 7, 2019 Consumers are trending toward using their voice to search for products and conduct purchases, but findings from a recent study show few brands have incorporated a voice optimization strategy into their marketing plans. None, per the study, are ready to … Continue reading Major Retailers, Restaurants Not Ready For Voice Search

Major Retailers, Restaurants Are Not Ready For Voice Search

Major Retailers, Restaurants Not Ready For Voice Search by Laurie Sullivan  @lauriesullivan, March 7, 2019 Consumers are trending toward using their voice to search for products and conduct purchases, but findings from a recent study show few brands have incorporated a voice optimization strategy into their marketing plans. None, per the study, are ready to … Continue reading Major Retailers, Restaurants Are Not Ready For Voice Search

How to Use Visual Search to Drive eCommerce Growth

William Harris — March 5, 2019 Follow @wmharris101 — March 5, 2019 Unlike pre-internet days where everyone watched the same 10 channels on TV and read the same newspapers, people have access to hundreds of channels across multiple platforms. Between social media campaigns with popular influencers and display ads that pop up everywhere on the … Continue reading How to Use Visual Search to Drive eCommerce Growth

Tying Search To Programmatic And Direct Mail Improves Results

Tying Search To Programmatic And Direct Mail Improves Results by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2019 Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail. Shoppers who are browsing websites generate triggers and … Continue reading Tying Search To Programmatic And Direct Mail Improves Results

Think like a search marketer to drive growth with YouTube

Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube. Matt Lawson on February 25, 2019  Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important … Continue reading Think like a search marketer to drive growth with YouTube

How to Optimize Your Website for Voice Search

Susan Friesen — February 21, 2019 Follow @eVisionMedia — February 21, 2019 Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy … Continue reading How to Optimize Your Website for Voice Search