Derek Andersen — August 3, 2018 — August 3, 2018 Experts predict that the adoption of voice technology will increase exponentially in the coming years. In fact, comScore estimates that by 2020, 50% of all searches will be voice searches. And when consumers search for local businesses with their voices, they usually engage with those … Continue reading 4 Strategies to Drive More Calls and Customers from Voice Search
Even Search Marketers Investing 200% More In Social by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2018 Despite Facebook’s woes surrounding Cambridge Analytica and fake accounts intended to influence U.S. political elections, the number of marketers spending more than half of their budget on social campaigns rose 200% in the past year. In fact, 88% … Continue reading Even Search Marketers Investing 200% More In Social
Susan Gilbert — August 1, 2018 Follow @SusanGilbert — August 1, 2018 Use The Pinterest Search Engine to Drive More Traffic to Your Website Millions of people love finding great ideas, information, and products from Pinterest. Did you know that this social network also serves as a powerful search engine that can provide valuable links … Continue reading How Pinterest Works as a Search Engine to Drive More Website Traffic
Want TV To Succeed? Focus On The Search Bar by Daniel Gulick , Op-Ed Contributor, (July 31, 2018) You have probably read the headlines, because I certainly have: “advertisers spend more on digital ads than TV,” or “TV ad spending continuing to decline.” Is advertising on TV a hopeless effort? Should TV be abandoned in … Continue reading Want TV To Succeed? Focus On The Search Bar
U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up? by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) The United States has lost its footing in innovation. In fact, the U.S. dropped out of the top 10 ranking in the 2018 Bloomberg Innovation Index, released earlier this year, for the … Continue reading U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up?
Search, Not Email, Is Top B2B Content Mechanism: Study by Ray Schultz , July 27, 2018 Email is one of the main B2B content platforms — but not the top one, according to a study by Clutch, which found that 71% of B2B readers first encounter content via email newsletters. However, this puts email behind … Continue reading Search, Not Email, Is Top B2B Content Mechanism: Study
Google Search: Optimization Over Speed by Laurie Sullivan , Staff Writer @lauriesullivan, July 27, 2018 The Google Speed update began rolling out earlier this month, but after analyzing 33,500 keywords and 1 million pages of search results, analysts at SEO PowerSuite could not identify any noticeable impact on the ranking of mobile pages in Google search results. … Continue reading Google Search: Optimization Over Speed
LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities by Laurie Sullivan @lauriesullivan, July 27, 2018 LinkedIn has redesigned its reporting platform for Campaign Manager to make it easier to understand how campaigns perform and allow advertisers to optimize campaigns for better results. The new interface, which rolls out during the next two weeks, offers personalization … Continue reading LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities
Jenn Villa — July 26, 2018 — July 26, 2018 You probably already created a Google My Business listing and are waiting for your Knowledge Graph to appear in search. But even though you registered your business on Google, you’re still not seeing that helpful information box on the right sidebar of the search engine … Continue reading Knowledge Graph Not Showing? Optimizing Your Google My Business to Appear in Search
Organic And Voice Search Critical First Steps For Home Buyers, Renters by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2018 Organic search typically becomes the first step in the purchase or rental of real estate, with Zillow estimating that in December 2017 the total value of U.S. homes reached 31.8 trillion. Standard links make up about … Continue reading Organic And Voice Search Critical First Steps For Home Buyers, Renters
