Tag Archives: Search

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan  @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

What Google And Facebook Can Learn From Alternative Search

What Google And Facebook Can Learn From Alternative Search by Greg Sobiech , Op-Ed Contributor, (October 13, 2018) Digital marketing is an industry driven by innovation. Google did not earn its search crown without demonstrating a penchant for innovative thinking and adaptation. With all that in mind, it’s worth taking a look at what some … Continue reading What Google And Facebook Can Learn From Alternative Search

DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms

DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms by Wendy Davis , Staff Writer @wendyndavis, October 4, 2018 The Department of Justice is bringing a “first of its kind” criminal antitrust prosecution involving companies that may have gamed online search algorithms in order to fix prices. That’s according to DOJ antitrust chief Makan Delrahim, … Continue reading DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms

11 Voice Search Statistics Digital Marketers Need to Know

Derek Andersen — October 5, 2018 — October 5, 2018 More and more consumers are using voice search to perform search engine queries, find local businesses, make purchase decisions, and more. And when consumers search for local businesses with their voices, they usually engage with those businesses the same way — by calling. Below, we’ve … Continue reading 11 Voice Search Statistics Digital Marketers Need to Know

7 Steps to Making the Most Out of the New Google Search Console

Gordon Donnelly — October 2, 2018 — October 2, 2018 Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research. Find unlinked mentions and guest posting opportunities. You can even run comprehensive SEO audits with the click … Continue reading 7 Steps to Making the Most Out of the New Google Search Console