Tag Archives: Search

Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows

Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, May 10, 2022 Some 57% of shoppers said they find specific apparel items online out of stock frequently, or every time they shop.  About 86% of online shoppers prefer to have apparel purchases delivered to their home … Continue reading Search Offsets ‘Low Stock’ And ‘Out Of Stock’ Ecommerce Messages, Study Shows

Overlay Ads On CTV Increase Search Intent, Study Finds

Overlay Ads On CTV Increase Search Intent, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2022 MAGNA Media Trials, MAGNA’s research arm, released data Tuesday in partnership with GumGum, which supports contextual technology. Data in the study, Breaking Through: Moving Beyond the Commercial Break on CTV, analyzes how brands can stand out on … Continue reading Overlay Ads On CTV Increase Search Intent, Study Finds

Google Expands Reasons It Will Remove Your Personal Information From Search Results

Google Expands Personal Info It Will Remove From Search Results by Laurie Sullivan  @lauriesullivan, April 28, 2022 Google expanded the type of personal information it will remove from search results on requests such as someone’s physical address, phone number, and passwords, to URLs that point to information that could lead someone to a home or give … Continue reading Google Expands Reasons It Will Remove Your Personal Information From Search Results

Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Algolia’s visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates. Jacqueline Dooley on April 25, 2022 Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director. Miriello’s role … Continue reading Improving website search was key to boosting Paul&Shark’s e-commerce revenue

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom by Ray Schultz , Columnist, April 22, 2022 Paid search is now the biggest piece of the B2B marketing mix, according to AccessB2B Survey Topline Report, a study from Stirista, conducted by Thrive Analytics.   Of marketers polled, 56% say paid … Continue reading B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom

Site Search Fixes To Reduce Massive Ecommerce Returns

Site Search Fixes To Reduce Massive Ecommerce Returns by Laurie Sullivan  @lauriesullivan, April 15, 2022 Common search problems fueling the rapid growth of returns for retailers — specifically Amazon — are becoming a major issue for ecommerce brands. Amazon customers returned $761 billion of merchandise in 2021. For every $1 billion in sales, the average retailer … Continue reading Site Search Fixes To Reduce Massive Ecommerce Returns

Voice Search In The Metaverse

Voice Search In The Metaverse by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2022 Voice-based digital assistants such as Apple Siri, Amazon Alexa, and Google have brought voice interfaces into the home and automobiles, but advances in artificial intelligence and machine learning will mimic human interactions and bring synthesized conversations into the metaverse. The primary … Continue reading Voice Search In The Metaverse

PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy

PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy by Laurie Sullivan  @lauriesullivan, April 11, 2022 Lifestyle brand Pacific Sunwear of California (PacSun) found creative ways to reach out to teenage and young adults online in a digital-first strategy focused on everything from livestream shopping and gaming, to buying pre-loved clothing items. The metaverse and … Continue reading PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy