Tag Archives: Search

Google AdWords new responsive search ads can show 3 headlines

The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. Ginny Marvin on May 8, 2018   We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely … Continue reading Google AdWords new responsive search ads can show 3 headlines

Your Site’s Speed and Responsiveness is Essential for Top Search Results

Chris Abraham — May 2, 2018 Follow @chrisabraham — May 2, 2018 There are some important things to consider if you want to take your fully realized and powerfully optimized site to the next level and give Google what it really wants: customer satisfaction. Google Page Speed Report — When Google has an entire site … Continue reading Your Site’s Speed and Responsiveness is Essential for Top Search Results

Search Data Identifies When A Company Might Relocate

Search Data Identifies When A Company Might Relocate by Laurie Sullivan  @lauriesullivan, April 30, 2018 Developers at the Economic Development Authority in Western Nevada (EDAWN), a nonprofit regional economic investment authority chartered with attracting companies to Reno, Nevada, have developed a platform that can identify when companies have an interest in relocating. EDAWN’s platform, built … Continue reading Search Data Identifies When A Company Might Relocate

How to Influence Search Results to Reflect Your Brand

Personal Branding Blog — April 29, 2018 — April 29, 2018 How can I influence Google search results for my name to be sure they appropriately reflect my business brand? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, … Continue reading How to Influence Search Results to Reflect Your Brand

Not Ready for a Full-On Job Search? How to (Quietly) Explore Your Options

Virginia Franco — April 29, 2018 Follow @VAFrancoResumes — April 29, 2018 FotografieLink / Pixabay With record low unemployment in 2017 and month-over-month job growth throughout the year, the 2018 job market continues to remain promising! If the idea of putting your toe in the job search waters, versus taking a full-body plunge, sounds appealing … Continue reading Not Ready for a Full-On Job Search? How to (Quietly) Explore Your Options

GDPR Sharpens Search Marketers’ Focus On Cross-Device Tracking, EU Site Visitors

GDPR Sharpens Search Marketers’ Focus On Cross-Device Tracking, EU Site Visitors by Laurie Sullivan  @lauriesullivan, April 26, 2018  Google began working on the European Union’s General Data Protection Regulation (GDPR) compliance more than 18 months ago. “It’s really important, and we care about getting it right,” Sundar Pichai, chief executive officer at Google, said during … Continue reading GDPR Sharpens Search Marketers’ Focus On Cross-Device Tracking, EU Site Visitors

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester