Tag Archives: Search

How your website redesign can sabotage your paid search efforts

Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. Pauline Jakober on November 28, 2017     Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The … Continue reading How your website redesign can sabotage your paid search efforts

Headlines or Page Titles? The Best Way to Optimize Your Blog for Search

Ginny Mineo — November 26, 2017 — November 26, 2017 Photo credit to stephenjohnbryde As a blogger, sometimes you may be caught between a seemingly impossible choice of catering to readers or search engines. You want to please your readers with a witty headline because they are the whole reason your blog is able to … Continue reading Headlines or Page Titles? The Best Way to Optimize Your Blog for Search

Voice search: Content may be king, but context is queen in the new voice-first world

Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. Michelle Robbins on November 16, 2017   In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in … Continue reading Voice search: Content may be king, but context is queen in the new voice-first world

Search: The Shapeless Future

Search: The Shapeless Future by Laurie Sullivan , Staff Writer @lauriesullivan, October 31, 2017 Retailers become marketplaces like Amazon. Search becomes shapeless. And messaging and voice interfaces push the engines out of the way. Michael Wolf, cofounder and manager director at Activate, spoke with Search Marketing Daily to share his thoughts on the future of … Continue reading Search: The Shapeless Future