Tag Archives: Search

Finding Search Phrases That Keep Customers Away from Your Business

Kent Campbell — June 8, 2017 Follow @reputationx— June 8, 2017 Which search phrases are killing your business? Imagine your customer gets your business’s address from a friend, comes to your storefront, and every single negative review from the last ten years is taped to the windows. At the same time, someone on the sidewalk … Continue reading Finding Search Phrases That Keep Customers Away from Your Business

Future-Proof Your Personal Name SEO for Personal Branding & Job Search

Denny McCorkle — June 9, 2017 Follow @DennyMcCorkle— June 9, 2017 Personal name SEO requires a personal name claim along with a complete and consistent use of your resume name, both on and off the web. “Call him Voldemort, Harry. Always use the proper name for things.” ~ J.K. Rowling, Harry Potter and the Sorcerer’s … Continue reading Future-Proof Your Personal Name SEO for Personal Branding & Job Search

2 Powerful Google Analytics Metrics That Can Improve Your Search Rankings

Michael Chibuzor — June 6, 2017 Follow @mikecoder— June 6, 2017 Google Analytics is one of the most used analytics tools. It’s used by some 28 million websites worldwide. It’s an easy tool to use and comes with no cost. On one hand, when you effectively track your website’s traffic, sales, and revenue, you will … Continue reading 2 Powerful Google Analytics Metrics That Can Improve Your Search Rankings

How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. Andy Taylor on May 26, 2017   Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen … Continue reading How to compare paid search and organic search without sounding foolish