Location-Based Placed Develops Attribution For Search by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2017 Location-based measurement company Placed on Tuesday launched Placed Attribution for Search to connect paid-search clicks to store visits. It’s an interesting model for a location-based company to create. It seems more companies focused on data are finding their way … Continue reading Location-Based Placed Develops Attribution For Search
Tag Archives: Search
Navigating The Local Search Ecosystem To Yield Results
By Bernadette Coleman October 11th, 2017 The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like … Continue reading Navigating The Local Search Ecosystem To Yield Results
6 ways IoT will make local search for SMBs scalable
Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. Wesley Young on October 10, 2017 In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like … Continue reading 6 ways IoT will make local search for SMBs scalable
5 Ways to Make Your Fall Job Search Count
Amanda Clark — October 7, 2017 Follow @GrammarChicInc — October 7, 2017 January and February are generally recognized as the best months for launching a new career, as many companies need to fill vacancies from employees who departed at year’s end. According to the experts, though, September and October run a close second place, presenting … Continue reading 5 Ways to Make Your Fall Job Search Count
Will chatbots become part of the consumer search experience?
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. David Freeman on October 5, 2017 When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, … Continue reading Will chatbots become part of the consumer search experience?
Beat high-cost paid search clicks by sweating the details
Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics. Pauline Jakober on October 3, 2017 In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that … Continue reading Beat high-cost paid search clicks by sweating the details
Search, The Keystone Of PPC
Search, The Keystone Of PPC by Jack Loechner , Staff Writer @mp_research, September 28, 2017 According to the “State of PPC,” Hanapin Marketing’s annual survey of the pay per click (PPC) advertising industry, channels like programmatic, native, social, and mobile continue to grow and will not stop trying for a better share in the PPC … Continue reading Search, The Keystone Of PPC
Visual Search To Ring Up Holiday Sales For Target, Home Depot
Visual Search To Ring Up Holiday Sales For Target, Home Depot by Laurie Sullivan @lauriesullivan, September 29, 2017 This holiday season marketers will find new revenue streams and ways to reach consumers with visual search. Lots of companies are moving toward cross-platform campaigns, but one of the newcomers to visual search continues to move much … Continue reading Visual Search To Ring Up Holiday Sales For Target, Home Depot
Paid, Organic Search Least Prone To Fluctuations In Conversion Time
Paid, Organic Search Least Prone To Fluctuations In Conversion Time by Laurie Sullivan @lauriesullivan, September 28, 2017 Smartphone visits to retail sites in fourth-quarter 2017 are expected to overtake the desktop by about 0.09%, but a desktop visit to a retail site is worth about four times as much as a smartphone visit, according to … Continue reading Paid, Organic Search Least Prone To Fluctuations In Conversion Time
How to use AI for link building and improve your search rankings
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results. Kevin Rowe on September 25, 2017 The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon … Continue reading How to use AI for link building and improve your search rankings
Random Posts on
Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape
Stop Marketing to Yourself; Know Thy Audience! (Infographic)
Are You Using Explainer Videos On These 5 Website Pages?
12 Questions Entrepreneurs Wish They Would Be Asked
How to Avoid Communication Mistakes for a More Successful Marketing [Infographic]
Which to Choose for Great Online Marketing: ExactTarget or Pardot?
5 Ways the Smart SEM Manager Prepares for the Holidays
When ‘Best Practices’ Fall Flat
