A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, Constantine von Hoffman on December 2, 2024 Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study … Continue reading GenAI must win consumer trust if it is going to transform search marketing
How Apple Could Prepare To Ditch Google Search by Laurie Sullivan , Staff Writer @lauriesullivan, November 25, 2024 Successful ad targeting requires a multichannel approach across that can personalize the reach consumers all sizes of computers, from mobile to desktop to the devices that stream live or on-demand content in our living rooms or bedrooms. … Continue reading How Apple Could Prepare To Ditch Google Search
Two Search Engines Create One To Take On Google by Laurie Sullivan , Staff Writer @lauriesullivan, November 13, 2024 Two search engines known in Europe for their individuality announced Tuesday they will build an infrastructure in Europe to give internet users a search alternative. German company Ecosia, which is known for planting trees to offset carbon … Continue reading Two Search Engines Create One To Take On Google
November 04, 2024 Get more from Google with these 5 search superpowers Goodbye, information overload. Hello, laser-focused results. BY Doug Aamoth Google is an incredibly powerful search engine, but many users aren’t tapping into its full potential. And with nearly limitless results on any given topic, effective searching is about being specific and using the right … Continue reading Get more from Google with these 5 search superpowers
Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels. Dave Minifie on October 31, 2024 Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. … Continue reading How search analytics can tailor messaging and maximize performance
OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months. Danny Goodwin on October 31, 2024 Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT has been able to search the web for several months, but today’s update is part of … Continue reading ChatGPT search officially launches
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media. Kelsey Libert on October 28, 2024 Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are … Continue reading Reaching consumers in the age of AI: What you need to know about search and social media
Google’s organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more. Barry Schwartz on October 7, 2024 Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search … Continue reading Google rolls out new AI-organized search results, AI Overview links
A Microsoft Patent That Could Drive Search And Copilot by Laurie Sullivan , Staff Writer @lauriesullivan, October 3, 2024 Inventors at Microsoft in a U.S. patent describe a “foldable display device,” but it looks very much like a mobile phone. The patent assigned to Microsoft Technology Licensing LLC in Redmond was initially filed in February 2021 … Continue reading A Microsoft Patent That Could Drive Search And Copilot
Google Lags In Mobile AI, Captures Most Search Market Share by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2024 Google, Meta, and Microsoft continue in their race to capture dedicated users for search and AI services and engines, competing with newcomers OpenAI, Perplexity, Anthropic, Mistral and many others for market share. New Street Research surveyed … Continue reading Google Lags In Mobile AI, Captures Most Search Market Share
