Tag Archives: Search

Google Unveils Custom Chip To Accelerate Search And AI

Google Unveils Custom Chip To Accelerate Search And AI by Laurie Sullivan , Staff Writer @lauriesullivan, April 10, 2024       Axion is Google’s first custom Arm-based CPU for data centers. The company promises it will provide significant improvements for performance compared with today’s cloud tools. The idea is to offer virtual machines powered by these … Continue reading Google Unveils Custom Chip To Accelerate Search And AI

The Evolution of SEO: Mastering the Impact of Google Search Generative Experience (SGE)

Linda Aylesworth | April 4th, 2024   Learn How to Master the Impact of Google Search Generative Experience (SGE) In the ever-evolving world of digital marketing, SEO remains crucial for enhancing your online visibility. In its quest to deliver an enhanced and more tailored search experience, Google’s latest update, the Google Search Generative Experience, introduces … Continue reading The Evolution of SEO: Mastering the Impact of Google Search Generative Experience (SGE)

Search Generative Experience As A Complete Alternative To Search

Search Generative Experience As A Complete Alternative To Search by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2024   Some say generative AI will never replace traditional search engines — but the change could come sooner than expected, especially if consumers show a willingness to take the leap. Google began asking users who had not … Continue reading Search Generative Experience As A Complete Alternative To Search

Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?

Will Microsoft Drop Bing Brand For A More Integrated Copilot Search? by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2024 Microsoft has been pushing to integrate generative artificial intelligence (GAI) into all of its products. It reintroduced Bing Search with AI-powered features in February 2023, adding a Bing Search and Copilot option in the header of its … Continue reading Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?

Google SGE a top threat to brand and product search terms, study finds

Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. Danny Goodwin on March 25, 2024 There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas … Continue reading Google SGE a top threat to brand and product search terms, study finds

Google Search Ads 360 gains retail media capabilities

Tech giant claims new features will increase efficiency and scale for retail media with self-service. Barry Schwartz on March 19, 2024 Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told … Continue reading Google Search Ads 360 gains retail media capabilities

Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset

Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2024 The biggest challenge in search will come from the need to summarize the world’s information — not just organize it — according to Jason Hartley, head of Search & Shopping as well … Continue reading Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset

Meta Magic: How Title Tags & Descriptions Help Drive Search Success

  Meta Magic: How Title Tags & Descriptions Help Drive Search Success Ruud Hein | March 7th, 2024   Meta tags, especially the <title> tag and meta descriptions, are an important component of on-page optimization, albeit in different ways. The <title> tag is a heavyweight contender in SEO for a couple of reasons: search engines … Continue reading Meta Magic: How Title Tags & Descriptions Help Drive Search Success