Tag Archives: Today

5 ways CRMs are leveraging AI to automate marketing today

Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Gene Marks on December 18, 2023 Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer … Continue reading 5 ways CRMs are leveraging AI to automate marketing today →

Responsible Data Collection: Why It Matters for Businesses Today

Data Management Platforms

Responsible Data Collection: Why It Matters for Businesses Today Vladimir Fomenko / Aug 17, 2023 As technology has evolved, so has the amount of data businesses collect about their customers and competitors. While this can be beneficial to both companies and customers, it also raises concerns about privacy, copyright violations, and responsible data … Continue reading Responsible Data Collection: Why It Matters for Businesses Today →

How enterprises are pursuing martech and adtech integration today

Partnerships

Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today. Jarrod Gingras on March 20, 2023 Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The … Continue reading How enterprises are pursuing martech and adtech integration today →

‘Humanity’ was the most interesting game at Sony’s State of Play, and you can play a demo today

Sony

‘Humanity’ is a PS4 game about the strangeness of crowds Jon Fingas @jonfingas You’ll be glad to hear that the PS4 will get at least one more truly oddball game (besides Wattam) during its lifetime. THA and Tetsuya Mizuguchi’s studio Enhance have announced Humanity, a game for PS4 and PSVR that imagines how aliens would … Continue reading ‘Humanity’ was the most interesting game at Sony’s State of Play, and you can play a demo today →

Today is the last day to use Dark Sky on iOS before it shuts down

History

Apple buys Dark Sky weather app Kris Holt @krisholt Apple has bought weather app Dark Sky, which is highly regarded for its radar maps and accuracy of its hyperlocal, by-the-minute weather predictions. It’ll still be available on the iOS App Store, as you might expect, but the Android and Wear OS versions will shut down … Continue reading Today is the last day to use Dark Sky on iOS before it shuts down →

Understanding Edge Computing and Why it Matters to Businesses Today

Computing Power

Understanding Edge Computing and Why it Matters to Businesses Today Hady Shaikh / 03 Dec 2022 The edge computing market is expected to reach $ 274 billion by 2025, focusing on segments like the internet of things, public cloud services, and patents and standards. Most of this contribution is backed by enterprises shifting their … Continue reading Understanding Edge Computing and Why it Matters to Businesses Today →

4 digital marketing pain points SMBs face today by Microsoft Advertising

Digital Marketing Strategies

Advertising hurdles SMBs face – and solutions to level up. Microsoft Advertising on October 28, 2022 To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media … Continue reading 4 digital marketing pain points SMBs face today by Microsoft Advertising →

Fintech marketing today and beyond: Exploring best practices and strategies

Financial Technology

Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers. Allen Martinez on September 26, 2022 The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a … Continue reading Fintech marketing today and beyond: Exploring best practices and strategies →

What is account-based marketing today and how has the space evolved?

Account Management

Account-based marketing is evolving rapidly. Here are seven of the top developments in the space. Pamela Parker on July 14, 2022 B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving changes in ABM include shifts … Continue reading What is account-based marketing today and how has the space evolved? →

Cryptos drop today as Powell signals upcoming 50bps rate hike

Cryptocurrencies Market

Alejandro Arrieche Last updated: 22 April 2022 Cryptocurrencies and other risky assets are dropping this morning following hawkish remarks from the head of the United States central bank – the Federal Reserve – that hinted to policymakers possibly eyeing a 50 basis points rate hike during their next meeting. The head of the Fed, Jerome … Continue reading Cryptos drop today as Powell signals upcoming 50bps rate hike →