Tag Archives: Important

What is Customer Acquisition Cost, and Why is it Important?

Dale Keipert November 3, 2021 Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts to acquire new customers. The CAC number is a critical metric for any company interested in monitoring its marketing return on investment (ROI). More and more companies are measuring their … Continue reading What is Customer Acquisition Cost, and Why is it Important?

Leading With a Servant Heart Is More Important Than Ever. Here Are 3 Ways to Do So.

Yolanda Knight October 28, 2021 All that the world has gone through over the past 20 months has given many of us a new perspective. It has given us permission to slow down. It has shown us that compassion for co-workers, neighbors, family members, and the other people in our lives is paramount. And it … Continue reading Leading With a Servant Heart Is More Important Than Ever. Here Are 3 Ways to Do So.

With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever

With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever by Meilani Weiss , Op-Ed Contributor, October 22, 2021 Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have accelerated … Continue reading With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever

7 Reasons Citation Management Is Important for Small Businesses

Bill Treloar October 20, 2021 Citation management is an important part of the local SEO services we offer to small businesses. There are several reasons every small business needs to pay attention to this. 7 benefits of good citation management Broad Exposure How widely are you known across the Internet? You need to make sure … Continue reading 7 Reasons Citation Management Is Important for Small Businesses

Why cross-channel customer journey orchestration is important

And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy. Chris Wood on October 18, 2021 “Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old … Continue reading Why cross-channel customer journey orchestration is important

Why Conversion Rate Optimisation Is the Most Important Element of PPC

Paul Morris October 14, 2021 Conversion rate optimisation (CRO), is the process of optimising your landing pages, sponsored ads and website design to raise your conversion rate. It’s the most important element of your PPC campaigns because, done correctly, it will help turn traffic into all important sales or leads. Whilst not technically an element … Continue reading Why Conversion Rate Optimisation Is the Most Important Element of PPC