Pam Hughes November 8, 2021 Graphic design trends have been dominated by the confluence of events in 2020. First and foremost of these is the pandemic. We also witnessed the Australian bushfires, a stock market crash, the rise of the Black Lives Matter movement, the arrival of murder hornets here in the U.S, and more. … Continue reading 8 Important Graphic Design Trends For 2022 [Infographic]
Dale Keipert November 3, 2021 Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts to acquire new customers. The CAC number is a critical metric for any company interested in monitoring its marketing return on investment (ROI). More and more companies are measuring their … Continue reading What is Customer Acquisition Cost, and Why is it Important?
Yolanda Knight October 28, 2021 All that the world has gone through over the past 20 months has given many of us a new perspective. It has given us permission to slow down. It has shown us that compassion for co-workers, neighbors, family members, and the other people in our lives is paramount. And it … Continue reading Leading With a Servant Heart Is More Important Than Ever. Here Are 3 Ways to Do So.
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever by Meilani Weiss , Op-Ed Contributor, October 22, 2021 Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have accelerated … Continue reading With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Bill Treloar October 20, 2021 Citation management is an important part of the local SEO services we offer to small businesses. There are several reasons every small business needs to pay attention to this. 7 benefits of good citation management Broad Exposure How widely are you known across the Internet? You need to make sure … Continue reading 7 Reasons Citation Management Is Important for Small Businesses
And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy. Chris Wood on October 18, 2021 “Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old … Continue reading Why cross-channel customer journey orchestration is important
Paul Morris October 14, 2021 Conversion rate optimisation (CRO), is the process of optimising your landing pages, sponsored ads and website design to raise your conversion rate. It’s the most important element of your PPC campaigns because, done correctly, it will help turn traffic into all important sales or leads. Whilst not technically an element … Continue reading Why Conversion Rate Optimisation Is the Most Important Element of PPC
Ali Faagba October 14, 2021 Startup founders are becoming a lot like bloggers, and I’m saying this because most of my working life I’ve worked with these two, and SaaS startups are needlessly failing. Bloggers often approach their businesses with a fun mindset rather than a business mindset, doing everything alone and hoping to break … Continue reading The 3 Most Important Hires to Get Your SaaS Going
Ali Faagba October 7, 2021 In 2016, I was an undergraduate who had laid his hands on all sorts of imaginable part-time jobs. It wasn’t the meager income I was earning that was killing as much as the scarcity of those jobs in my part of the world. Although I wouldn’t take the leap of … Continue reading 8 Important Things I’ve Learned in 4 Years of Freelance Writing
Bridget Brown September 28, 2021 Being authentic in your marketing and sales process seems like a no-brainer. You’ve heard it a million times, you need to show who you really are to connect with your buyer. Audiences are more distrustful than ever. Everyone is doing “faux authenticity,” especially corporations. Your buyer can opt out of … Continue reading Why Is Authenticity Important in Sales?