Lacy Boggs — July 10, 2018 Follow @blogspiration42 — July 10, 2018 congerdesign / Pixabay At the Run Like Clockwork event a few weeks ago, Mike Michalowicz had us do an interesting exercise to try to identify our most important role in our business. He asked us to write out several roles on sticky notes, … Continue reading When Thought Leadership is Your Most Important Role
Neil Henry — June 26, 2018 Follow @neilhenrycm — June 26, 2018 As a small business owner in a digital age, you understand the importance of generating new leads and keeping your prospects engaged at every opportunity online. One of the best ways to do this in terms of measurable results and ROI is by … Continue reading The 16 Most Important Email Marketing Tips For Small Businesses
Marianne Stenger — May 29, 2018 — May 29, 2018 rawpixel / Pixabay Although it will come as no surprise to most HR managers, employers, and employees, research shows that happy workers are more productive and effective at their jobs. So what’s the best way to achieve this? As it turns out, one of the … Continue reading The 5 Most Important Characteristics of a Strong Company Culture
Important tools that help your business grow globally In this generation of instant communication and affordable connectivity, geographic borders have less meaning on global commerce. Technology has enabled many companies to operate on a global stage, such that today’s business does not depend on physical locations to define its market. However, going global for businesses … Continue reading Important Tools That Help your Business Grow Globally
Truth Is An Important Ingredient by Jack Loechner , Staff Writer @mp_research, April 19, 2018 According to Google’s Allan Thygesen, at 4As’ Accelerate Conference outlined how his company is committed to working with agencies to build and strengthen an advertising ecosystem that works for agencies, brands and consumers. “Underlying this belief is that healthy ad ecosystem … Continue reading Truth Is An Important Ingredient
Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing. Scott Vaughan on April 3, 2018 I’m going beyond B2B marketing tactics in this column to challenge all of us, including myself, who can easily get stuck in the day-to-day … Continue reading #LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
Darleen DeRosa — March 26, 2018 Follow @onpoint_llc — March 26, 2018 Having a pipeline of high-potential employees who can step up to different leadership positions in your company will have a significant impact on the long-term success of your business. For example, as noted in research by CEB/Gartner, “only 1 in 7 high performers … Continue reading Succession Planning: The 2 Most Important Elements For Success
Waseem Khan — March 16, 2018 — March 16, 2018 PhotoMIX-Company / Pixabay Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct rather than any sort of quantitative analysis. As a result, it was often impossible … Continue reading The 5 Most Important Digital Marketing Metrics for CEOs
Personal Branding Blog — March 14, 2018 — March 14, 2018 Having a reputable employer brand is a must for an organization’s strategy because it has many non-visible benefits such as able to recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, for organizations, that are still in doubt about investing in … Continue reading Why Employer Branding is Important
Emily Sidley — February 18, 2018 Follow @EmilySidleyPR — February 18, 2018 It’s been about a month since Facebook announced it was drastically changing its algorithm to weigh friends and family’s updates over brand pages’ content. While there are ways to continue to stay relevant on the platform, it begs the question, is organic or … Continue reading Why Is Organic Social Media Still Important?
