Christopher Jan Benitez — May 7, 2020 jplenio / Pixabay In this post, I’ll talk about why an evergreen blog is necessary in your content strategy to increase your brand’s visibility and conversions. When talking about an evergreen blog, we’re not just talking about its content. We’ll be discussing a blog created and developed to … Continue reading 5 Important Reasons Why an Evergreen Blog is Necessary
Sarah Miles — May 1, 2020 It’s no surprise to anyone at this point that we are living in the age of social media. Your mom, your coworkers, and even your grandma are on social media at this point. Even your dog, if you’re into that. With so many posts, tweets, snapchats, and messages being … Continue reading Images are More Important than Ever — Here’s Why
Thomas Griffin — April 17, 2020 Artificial intelligence technology is transforming digital marketing. Algorithms have the capacity to process and analyze immense quantities of data that the human mind is incapable of. And they can do this rapidly while producing highly accurate results. Today, businesses rely on AI to not only gather, process, and produce … Continue reading 5 Important Pitfalls of AI In Marketing You Should Know
Matt James — April 14, 2020 The web hosting industry is growing rapidly. According to data from IBIS, the United States Internet hosting industry was growing 13.9% a year between 2014 and 2019. A more recent report by MarketWatch shows the market is growing closer to 20% a year. The fact that businesses are paying … Continue reading 3 Important Factors to Look at When Choosing a Hosting Plan
John Lincoln — March 29, 2020 As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Human lives and public safety, of course, are the top concern when it comes to the coronavirus, and businesses and government agencies have responded by encouraging … Continue reading As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever
Ganesh Subramanian — March 25, 2020 It’s times like these that really put what’s important into perspective. Nick recently wrote a great post detailing five major reasons why customer success, and its impact on retention, is existential for businesses during a downturn. To paraphrase, being there for your customers when they need you most will … Continue reading 5 Reasons Why Product Experience is More Important Now Than Ever
Erin McDonald — March 23, 2020 It is vital for all small businesses to have a website regardless of which industry it may be in. The rise of smartphones and other technologies has made it more important than ever for every small business to have a responsive and attractive website. 46% of all Google searches … Continue reading Why a Website is Important for a Small Business
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing. Ryan Phelan on March 17, 2020 My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, … Continue reading Authenticity is now more important than ever during the coronavirus
Chris Hicken — March 14, 2020 Let’s start by acknowledging that Customer Success teams always have the coolest people in the company. They are kind, optimistic, helpful, and they take really good care of customers. Want to have a beer with someone after work? Definitely invite someone from CS. Success leaders usually manage more revenue … Continue reading The Path to Becoming the Most Important Member of the Executive Team
Lacy Boggs — March 13, 2020 You’ve realized that you don’t have to write all your own blog posts and decided that it’s time to outsource some of your content creation — but how to find a blog writer that fits your needs and your company’s brand voice? If you’ve never hired a blog writer … Continue reading How Do I Find a Blog Writer? 5 Important Tips
