See how AI systems evaluate brands and why authority, reputation, and technical SEO increasingly influence who gets surfaced and recommended. By Kevin Cotch Published on July 8, 2026 Search isn’t disappearing, and neither is SEO. What’s changing is where buying decisions are made. As AI assistants increasingly answer questions, compare products, and … Continue reading Why AI search makes trust your most important visibility signal
Rules-based automation is reaching its limits, making DAM a critical source of context for AI-powered content workflows. By Constantine von Hoffman Published on June 26, 2026 For years, marketers treated automation as the answer to growing content demands. Build enough rules into your workflows, and the system could handle the rest. AI is … Continue reading Why AI is making DAM more important than ever
Companies without clear brand relevance and long-term strategic stewardship risk losing AI visibility and differentiation. By Reid Holmes Published on May 14, 2026 There’s a cruel irony at the center of marketing leadership. The CMO is in charge of one of the most complex, long-horizon jobs in business. But everything they do is measured … Continue reading Why AI makes brand leadership more important
December 21, 2025 The most important year-end metrics aren’t on your balance sheet
September 27, 2025 Cross-cultural communication is more important than ever. Here’s how to get it right Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s because they misread each other. Cross-cultural communication is less about translation and more about decoding invisible frameworks—values, norms, and assumptions—that … Continue reading Cross-cultural communication is more important than ever. Here’s how to get it right
You likely won’t find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider. MarTechBot on June 16, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What are the important metrics to watch as organic search traffic evolves?
Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential. Vertesia on May 13, 2025 By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns … Continue reading RAG: The most important AI tool marketers have never heard of by Vertesia
May 06, 2025 Social media is more important than you may realize BY Keith Turco The influence of millennials and Gen Z on B2B purchasing decisions is undeniable. As these generations continue moving into leadership roles, their approach to decision making, especially in B2B environments, is shaping how brands leverage various marketing and sales strategies.? While … Continue reading Social media is more important than you may realize
April 30, 2025 Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items BY Sam Becker Fraud remains a huge issue, with reports increasing 25% between 2023 and 2024, according to recently released data from the Federal Trade Commission (FTC). That amounted to consumers losing more … Continue reading Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items
The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since. MarTechBot on February 3, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Has the Super Bowl always been this important to marketers?
