Why the Rise of AI-Generated Content Will Make Link Building Even More Important Jason Khoo / 20 Mar 2023 Artificial intelligence (AI) has been around for decades, but the release of sophisticated tools like ChatGPT is pushing AI-generated content into the mainstream. Marketers are both curious and nervous — understandably — about what this … Continue reading Why the Rise of AI-Generated Content Will Make Link Building Even More Important
While this model is all the rage as a go-to-market strategy for B2B software companies today, not all products are the right fit for PLG. Scott Vaughan on February 13, 2023 Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From … Continue reading Product-led growth: 3 important lessons from the front line
Technical SEO: What’s Important In 2023 by Laurie Sullivan @lauriesullivan, January 19, 2023 Google’s formal announcements certainly have a material impact on business and plans for technical search engine optimization (SEO), but only 53% participating in a study released Thursday said they have changed their SEO roadmap based on changes that the search engine has … Continue reading Technical SEO: What’s Important In 2023
Diners expect restaurants to be tech savvy and digitally agile. Kim Davis on December 12, 2022 Around 80% of consumers expect to be able to use technology to order at casual restaurants. This follows a period when QR codes became widely used to access menus in service of contactless ordering. But that’s not all. “From … Continue reading Digital experience is important to diners too
The Important Benefits of Outsourcing Your E-Commerce Business Deanna Ritchie / 30 Sep 2022 Nowadays, the impact of e-commerce is being felt in nearly everybody’s life. E-commerce is changing how we do business around the world. Additionally, despite its relatively recent ascension, e-commerce has changed significantly with the passage of time. Approximately $ 3 … Continue reading The Important Benefits of Outsourcing Your E-Commerce Business
How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz by Colin Kirkland , September 19, 2022 With nearly 3 billion gamers worldwide, in-game advertising is becoming a valuable opportunity for marketers. This emerging channel is believed to be in the billions, but which brands will find in-game ads most effective in … Continue reading How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz
Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe. Chris Wood on August 30, 2022 Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands … Continue reading 2 important ways to build customer trust and brand equity with data
By Kaitlyn McInnis August 07, 2022 The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given demographic or community. Big-name brands such as Apple and Samsung were quick to adopt … Continue reading Why the design thinking process is so important: a primer
Important Technologies and Developments Shaping the Future of Fintech Deanna Ritchie / 20 Jul 2022 Fintech is rapidly advancing. No matter who you are or what industry you’re in, it’s worth paying attention to the latest developments. In case you aren’t already familiar, “fintech” is a combination of the words “financial technology.” It refers … Continue reading Important Technologies and Developments Shaping the Future of Fintech
It’s no surprise marketers looked for better features when choosing new solutions. But which features were front of mind? Kim Davis on July 11, 2022 The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking … Continue reading MarTech Replacement Survey: Which features are important to marketers?
