Tag Archives: Important

3 ways to retain marketing talent — and why it’s important to do so

A wider range of opportunities, a seat at the table and recognition that skill-sets exceed standard degrees. These are all things you can offer to retain talent. Ruben Ugarte on December 22, 2023 The ongoing layoffs in some industries offers a confusing picture of the labor market. Marketing teams are also facing budget pressure as … Continue reading 3 ways to retain marketing talent — and why it’s important to do so →

Is college only less important to white men? Here’s what Gen Z thinks

Gen-Z

By Sarah Bregel October 16, 2023 With inflation at an all-time high, every generation is being forced to tighten its purse strings. While that’s true for Gen Z, who say they’re cooking at home rather than going out to eat, shopping less, and sticking to grocery essentials, according to a new Bank of America … Continue reading Is college only less important to white men? Here’s what Gen Z thinks →

How the rise of AI makes people more important in marketing

Marketing AI

Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people. Constantine von Hoffman on September 27, 2023 Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative … Continue reading How the rise of AI makes people more important in marketing →

Why the Rise of AI-Generated Content Will Make Link Building Even More Important

AI Content Tools

Why the Rise of AI-Generated Content Will Make Link Building Even More Important Jason Khoo / 20 Mar 2023 Artificial intelligence (AI) has been around for decades, but the release of sophisticated tools like ChatGPT is pushing AI-generated content into the mainstream. Marketers are both curious and nervous — understandably — about what this … Continue reading Why the Rise of AI-Generated Content Will Make Link Building Even More Important →

Product-led growth: 3 important lessons from the front line

Product Marketing

While this model is all the rage as a go-to-market strategy for B2B software companies today, not all products are the right fit for PLG. Scott Vaughan on February 13, 2023 Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From … Continue reading Product-led growth: 3 important lessons from the front line →

Technical SEO: What’s Important In 2023

SEO Tools

Technical SEO: What’s Important In 2023 by Laurie Sullivan @lauriesullivan, January 19, 2023 Google’s formal announcements certainly have a material impact on business and plans for technical search engine optimization (SEO), but only 53% participating in a study released Thursday said they have changed their SEO roadmap based on changes that the search engine has … Continue reading Technical SEO: What’s Important In 2023 →

Digital experience is important to diners too

Digital Experience

Diners expect restaurants to be tech savvy and digitally agile. Kim Davis on December 12, 2022 Around 80% of consumers expect to be able to use technology to order at casual restaurants. This follows a period when QR codes became widely used to access menus in service of contactless ordering. But that’s not all. “From … Continue reading Digital experience is important to diners too →

The Important Benefits of Outsourcing Your E-Commerce Business

eCommerce Outsourcing

The Important Benefits of Outsourcing Your E-Commerce Business Deanna Ritchie / 30 Sep 2022 Nowadays, the impact of e-commerce is being felt in nearly everybody’s life. E-commerce is changing how we do business around the world. Additionally, despite its relatively recent ascension, e-commerce has changed significantly with the passage of time. Approximately $ 3 … Continue reading The Important Benefits of Outsourcing Your E-Commerce Business →

How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz

Games Advertisement

How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz by Colin Kirkland , September 19, 2022 With nearly 3 billion gamers worldwide, in-game advertising is becoming a valuable opportunity for marketers. This emerging channel is believed to be in the billions, but which brands will find in-game ads most effective in … Continue reading How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz →

2 important ways to build customer trust and brand equity with data

Consumer Engagement

Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe. Chris Wood on August 30, 2022 Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands … Continue reading 2 important ways to build customer trust and brand equity with data →