Emily Sidley — February 18, 2018 Follow @EmilySidleyPR — February 18, 2018 It’s been about a month since Facebook announced it was drastically changing its algorithm to weigh friends and family’s updates over brand pages’ content. While there are ways to continue to stay relevant on the platform, it begs the question, is organic or … Continue reading Why Is Organic Social Media Still Important?
Amanda Abella — February 15, 2018 — February 15, 2018 geralt / Pixabay I am often told that I am out socializing…a lot. While it may look like fun and games on Instagram, the truth is there’s a reason I attend so many industry events. Quite frankly, they lead to more money. Just recently, I’ve … Continue reading 4 Reasons Why It’s Important to Attend Industry Events
Brian Wallace — February 9, 2018 Follow @nowsourcing — February 9, 2018 Fake social media profiles can be a serious problem for your business. Have you ever had a bad review on Facebook and wondered where this person had come from or if there had been some sort of vendetta behind it? Oftentimes when there … Continue reading Spotting Fake Social Media Profiles Is An Important Skill For Any Business Owner [Infographic]
Stacey Rudolph — January 31, 2018 — January 31, 2018 It has been proven that influencer marketing is very effective compared to traditional forms of digital marketing. 94% of elite marketers now use influencer marketing because it drives 11X more ROI than traditional digital marketing channels, according to Invespcro. If you are keen on increasing … Continue reading Why Influencer Marketing is Important [Infographic]
By Liz Farquhar January 25th, 2018 As we all know, digital marketing is a vital piece of any successful marketing strategy. With internet usage in the U.S. estimated at 84% by a recent eMarketer study, digital channels continue to serve as a marketing platform with unrivaled reach and engagement potential for businesses. And while there isn’t … Continue reading The Most Important Digital Usage Statistics Impacting Marketing Success in 2018
Tom Clinton — January 12, 2018 — January 12, 2018 Since the inception of AdWords and paid media tracking, Google has quickly sent users to an interim landing page, then quickly redirected to the intended page. All this occurs very quickly and is transparent to many users. We’ll call this a linear redirect tracking pattern. … Continue reading 4 Important Things to Know About AdWords Parallel Tracking
Dave Brock — January 2, 2018 Follow @davidabrock — January 2, 2018 I was reading an article from yet another guru—my apologies, I’m really getting tired of guru’s—with the premise, Skills are more important than experience. To add credibility to his statement, he quoted Sheryl Sandberg of Facebook, but really took one statement out of … Continue reading Are Skills More Important Than Experience?
Robert Woo — December 22, 2017 — December 22, 2017 Recently, we came across a press release touting their new affiliate marketing campaign with the “top social influencers on several social media platforms.” Who are these influencers? Who knows? The PR doesn’t say, but it did get us wondering what their social media presence was … Continue reading Are Influencers More Important Than Your Social Media in 2018?
Michael Heller — December 20, 2017 — December 20, 2017 ulleo / Pixabay Your employees are in reality, the backbone of your company. Things wouldn’t run without them and your company relies on their happiness, engagement and productivity. And although the workforce is changing constantly, one thing that is abundantly clear is your workers want … Continue reading 4 Reasons Why Transparency is Important
If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers. Rachel Lindteigen on December 12, 2017 When we talk about search engine optimization, most people think of Google. However, when we think of it from a content … Continue reading 3 important search engines to leverage for content marketing