Tag Archives: Important

Important Tools That Help your Business Grow Globally

Important tools that help your business grow globally In this generation of instant communication and affordable connectivity, geographic borders have less meaning on global commerce. Technology has enabled many companies to operate on a global stage, such that today’s business does not depend on physical locations to define its market. However, going global for businesses … Continue reading Important Tools That Help your Business Grow Globally

Truth Is An Important Ingredient

Truth Is An Important Ingredient by Jack Loechner , Staff Writer @mp_research, April 19, 2018 According to Google’s Allan Thygesen, at 4As’ Accelerate Conference outlined how his company is committed to working with agencies to build and strengthen an advertising ecosystem that works for agencies, brands and consumers. “Underlying this belief is that healthy ad ecosystem … Continue reading Truth Is An Important Ingredient

#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)

Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing. Scott Vaughan on April 3, 2018   I’m going beyond B2B marketing tactics in this column to challenge all of us, including myself, who can easily get stuck in the day-to-day … Continue reading #LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)

Succession Planning: The 2 Most Important Elements For Success

Darleen DeRosa — March 26, 2018 Follow @onpoint_llc — March 26, 2018 Having a pipeline of high-potential employees who can step up to different leadership positions in your company will have a significant impact on the long-term success of your business. For example, as noted in research by CEB/Gartner, “only 1 in 7 high performers … Continue reading Succession Planning: The 2 Most Important Elements For Success

The 5 Most Important Digital Marketing Metrics for CEOs

Waseem Khan — March 16, 2018 — March 16, 2018 PhotoMIX-Company / Pixabay Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct rather than any sort of quantitative analysis. As a result, it was often impossible … Continue reading The 5 Most Important Digital Marketing Metrics for CEOs