The Important Benefits of Outsourcing Your E-Commerce Business Deanna Ritchie / 30 Sep 2022 Nowadays, the impact of e-commerce is being felt in nearly everybody’s life. E-commerce is changing how we do business around the world. Additionally, despite its relatively recent ascension, e-commerce has changed significantly with the passage of time. Approximately $ 3 … Continue reading The Important Benefits of Outsourcing Your E-Commerce Business
How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz by Colin Kirkland , September 19, 2022 With nearly 3 billion gamers worldwide, in-game advertising is becoming a valuable opportunity for marketers. This emerging channel is believed to be in the billions, but which brands will find in-game ads most effective in … Continue reading How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz
Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe. Chris Wood on August 30, 2022 Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands … Continue reading 2 important ways to build customer trust and brand equity with data
By Kaitlyn McInnis August 07, 2022 The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given demographic or community. Big-name brands such as Apple and Samsung were quick to adopt … Continue reading Why the design thinking process is so important: a primer
Important Technologies and Developments Shaping the Future of Fintech Deanna Ritchie / 20 Jul 2022 Fintech is rapidly advancing. No matter who you are or what industry you’re in, it’s worth paying attention to the latest developments. In case you aren’t already familiar, “fintech” is a combination of the words “financial technology.” It refers … Continue reading Important Technologies and Developments Shaping the Future of Fintech
It’s no surprise marketers looked for better features when choosing new solutions. But which features were front of mind? Kim Davis on July 11, 2022 The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking … Continue reading MarTech Replacement Survey: Which features are important to marketers?
The Most Important Strategies for Reducing Startup Expenses Peter Daisyme / 01 Jun 2022 Launching a new startup is an exciting opportunity, and one with the potential to make you very wealthy over the next several years. However, one of your biggest obstacles is going to be getting started on a slim budget. If … Continue reading The Most Important Strategies for Reducing Startup Expenses
Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs by Laurie Sullivan , Staff Writer @lauriesullivan, May 26, 2022 The metaverse might be the latest buzzword for the advertising industry, but as it turns out, most CEOs participating in a Gartner survey ignore the technology. They want to avoid wasting effort on concepts that are … Continue reading Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs
Recruiting Developers: Why Finding the Right People Is So Important Allison Dretzin / 12 Apr 2022 One of the finest investments your company will ever make is taking the time to make the appropriate recruits and carefully considering your recruitment approach.Recruiting a developer may take a long time and cost a lot of money, … Continue reading Recruiting Developers: Why Finding the Right People Is So Important
3D Ads: Important New Trend — Or Just Super-Annoying? by Todd Wasserman , April 8, 2022 3D films have been around for more than a century, and have been mostly relegated to a niche category, with the exception of 2009’s “Avatar.” If you do a Google search for “3D advertising,” what you get is mostly … Continue reading 3D Ads: Important New Trend — Or Just Super-Annoying?