Barry Roos — April 9, 2018 Follow @roosites — April 9, 2018 One of the main thing people want from a WordPress website is the ability to do things themselves. A noble goal, yes. But does it always make sense? No, not in practice. Case in point: To manage a WordPress website requires: Keeping WordPress … Continue reading WordPress: Because You Can Do It Yourself Does Not Mean You Should
Education after high school or college is crucial. Adults need to learn too, after all; learning and growing cannot be confined to the ages between zero and 24. Access to personal and professional development opportunities can affect the kinds of jobs people get and the work they produce, but are harder to come by. Sure, … Continue reading Change Career Paths, Change Your Life: How These Decentralized Solutions are Bringing New Learning and Career Options to the Masses
Revolutionizing The Path To Consumers by Jemilly Castro , Columnist, April 5, 2018 Today, more than ever, we see a breakdown of the traditional model of how a brand can build a following and achieve success. No longer do the old rules apply, where a product needs to secure distribution and a prime position in-store … Continue reading Revolutionizing The Path To Consumers
Brandon Leibowitz — April 8, 2018 Follow @seooptimizers — April 8, 2018 StartupStockPhotos / Pixabay As human population grows around the world wide so is internet users. More than ever people are turning towards the internet not only to just find information but also conduct businesses such as purchasing goods, hiring staff, so on and … Continue reading 5 Ways Small Business Website Can Compete with Leading Websites
Jeff Epstein — April 8, 2018 — April 8, 2018 Relationship marketing refers to everything your brand does to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. The most important part of relationship … Continue reading The Importance of Relationship Marketing for eCommerce Brands
On The Cusp Of 1-to-1, Face-To-Face by Mike Azzara , Op-Ed Contributor, April 5, 2018 A story in The Wall Street Journal this week took my breath away. “Police Want to Send AI Into the Street” was about law enforcement agencies throughout the U.S. looking to deploy AI in the cloud behind body cameras to … Continue reading On The Cusp Of 1-to-1, Face-To-Face
Katie Sweet — April 4, 2018 Follow @misskatiehrdy — April 4, 2018 With so much buzz around “personalization” these days, it can be tough to find the best approach to actually getting started. How do you set your goals? Should you use rules or machine-learning algorithms? What data sources do you need? What channels should … Continue reading The Road to Successful Personalization [Infographic]
Forrester report finds growing consumer concern but “cavalier attitude” about data protection among brands surveyed. Greg Sterling on April 8, 2018 Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between … Continue reading Survey: Chasm exists between brands and consumers on data privacy
Allen Finn — April 5, 2018 — April 5, 2018 Ding dong: Bing sidebar ads are no more. According to a blog post Bing published earlier this week, extensive SERP layout testing has revealed that results pages excluding sidebar text ads resulted in more clicks for advertisers. In response to this revelation, the #2 search … Continue reading What Bing’s Decision to Kill Sidebar Ads Means for Your Account
Dave Sutton — April 5, 2018 — April 5, 2018 It’s no secret that management has a tough time changing their old ways, and the hardest sell is often your CEO. Consider this: since 2000, more than half of Fortune 500 companies have either gone bankrupt, been acquired or gone out of business. Why? Digital … Continue reading 4 Steps to Bring Your Company into the Digital Age
