Daily Archives: April 24, 2018

3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]

Beatrice McGraw — April 7, 2018 Follow @McgrawBeatrice — April 7, 2018 The tone of voice in content development is critical. It is something that most marketers forget to focus on. Tone of voice in content is not what you say, but how you say it. It’s actually the tool that enables us to have … Continue reading 3 Keys to Develop a Powerful Tone of Voice in Content Marketing [Infographic]

Digitas, Adobe Unveil Certification For DMP Marketplace

Digitas, Adobe Unveil Certification For DMP Marketplace by Laurie Sullivan  @lauriesullivan, April 5, 2018 Adobe has launched a new Audience Manager certification program created by Digitas. The companies claim the certification is the first of its kind in the data management platform (DMP) marketplace and is now available to Adobe partners and the general public. The … Continue reading Digitas, Adobe Unveil Certification For DMP Marketplace