By Mark Gadala-Maria March 27th, 2018 For years, a company’s content strategy has for long revolved around its own blog. But, the rapid evolution of social networks and mobile delivery methods (like AMP) have made it necessary to decentralize a company’s content strategy. As 2017 wraps up, it’s becoming clearer and more evident … Continue reading Content Autopsy: It’s Time to Decentralize Your Content Strategy
Daily Archives: April 10, 2018
Diversity as a Competitive Advantage
David Dame — March 27, 2018 — March 27, 2018 Last week I posted a comment on LinkedIn: “If an orchestra all played the same instrument, the music would sound dull. A diverse set of musicians with different sounds make dynamic music. An organization with a diversity of gender, race, sexuality, and disability make fuller … Continue reading Diversity as a Competitive Advantage
10 Great Ideas for Your Next Subject Line Test
Howard J. Sewell — March 27, 2018 Follow @hjsewell — March 27, 2018 Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently. The common excuse is time: when you’re under the gun to get that Webinar invitation … Continue reading 10 Great Ideas for Your Next Subject Line Test
Can You Make Money on Instagram? Here’s What You Need to Know
Kat Boogaard — March 27, 2018 — March 27, 2018 There are tons of things that you can accomplish with Instagram. But can you make money on Instagram? You can market your brand or business. You can build and foster a community around your mission. You can engage your fans and followers and develop greater … Continue reading Can You Make Money on Instagram? Here’s What You Need to Know
Ecommerce Strategies for Driving Growth
Analisa Sande — March 26, 2018 — March 26, 2018 Business growth is important, especially if you are an ecommerce company. The industry is growing rapidly and competition is tough, even without counting the new ecommerce companies that are started every week. To ensure that your growth is sustainable and effective, it is always best … Continue reading Ecommerce Strategies for Driving Growth
7 Ways to Get More Mileage For Your Trade Show Social Content After The Show
Arik Hanson — March 27, 2018 — March 27, 2018 A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. I’ve always found trade shows … Continue reading 7 Ways to Get More Mileage For Your Trade Show Social Content After The Show
Google Starts Rolling Out Mobile-First Search Index
Google Starts Rolling Out Mobile-First Search Index by Laurie Sullivan @lauriesullivan, March 26, 2018 Google on Monday announced the company has begun to notify more websites of the migration to mobile-first indexing, which means the search giant will predominantly rely on the mobile version of the content for indexing and ranking in search query results. … Continue reading Google Starts Rolling Out Mobile-First Search Index
5 Free Automation Tools for WordPress to Improve Your Online Marketing
Syed Balkhi — March 26, 2018 Follow @SyedBalkhi — March 26, 2018 Wouldn’t it be great if you could automate tedious marketing tasks and save your valuable time? By using the right automation tools, you can avoid boring repetitive tasks while spending more time on what matters to your business. Now don’t worry if you’re … Continue reading 5 Free Automation Tools for WordPress to Improve Your Online Marketing
Succession Planning: The 2 Most Important Elements For Success
Darleen DeRosa — March 26, 2018 Follow @onpoint_llc — March 26, 2018 Having a pipeline of high-potential employees who can step up to different leadership positions in your company will have a significant impact on the long-term success of your business. For example, as noted in research by CEB/Gartner, “only 1 in 7 high performers … Continue reading Succession Planning: The 2 Most Important Elements For Success
Forecast: Digital advertising pulling away from TV on global basis
By 2020, digital advertising to command 44.6 percent of total ad revenue. Greg Sterling on March 26, 2018 Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first … Continue reading Forecast: Digital advertising pulling away from TV on global basis