Daily Archives: January 11, 2018

So, what’s it like to be a CMO of a marketing-focused business?

What happens when your role is the same as your target customer’s? Columnist Scott Vaughan shares insights into how to use this situation to your advantage. Scott Vaughan on January 8, 2018   The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to engage with prospects, … Continue reading So, what’s it like to be a CMO of a marketing-focused business?

6 Must-Have Ingredients for Effective Virtual Teams: A Recipe for Success

Darleen DeRosa — January 8, 2018 Follow @onpoint_llc — January 8, 2018 Virtual teams are becoming the new fact of life for businesses all over the globe. However, while virtual teams are being used ever more frequently, that doesn’t mean that they’re being utilized or managed properly. In fact, OnPoint has found that many organizations … Continue reading 6 Must-Have Ingredients for Effective Virtual Teams: A Recipe for Success

2018: Year of the Influencer or year of the influencer marketing implosion?

Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? Columinst Kevin Lee discusses some of the benefits and risks of this strategy. Kevin Lee on January 8, 2018   If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands … Continue reading 2018: Year of the Influencer or year of the influencer marketing implosion?

100 Best Questions That Will Guide Your Social Media Resolutions

Carol Stephen — January 8, 2018 Follow @Carol_Stephen — January 8, 2018 Don’t know exactly what resolutions you should have for your social media for 2018? Here are a few questions to help you develop your social media resolutions. There are 10 sections: Audience, Identify Your Why, Engagement, Content Creation, Platforms, Video, Images/Infographics, Keywords and … Continue reading 100 Best Questions That Will Guide Your Social Media Resolutions

How to Objectively Review a Demand Generation Strategy

David Crane — January 8, 2018 Follow @davidfcrane— January 8, 2018 In 2017, CEB Insights reported that B2B brands that created a strong connection with their prospects experienced higher rates of consideration, purchase and willingness to pay a premium. This statement seems rather obvious. Yet, I’ve often witnessed firsthand how B2B marketers get so tied … Continue reading How to Objectively Review a Demand Generation Strategy

What Blockchain Challenges Mean For Advertising

What Blockchain Challenges Mean For Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2018 It’s easy to hear the enthusiasm in the voice of John Bates, director of product marketing at Adobe Analytics Cloud, when talking about blockchain technology. Blockchain technology aims to automated the entire media supply chain, from creatives to contracts. … Continue reading What Blockchain Challenges Mean For Advertising