John Hawthorne — January 8, 2018 — January 8, 2018 Imagine you have an idea and need some funding. You go to a bank. Right? You might have a conversation like this: “Hey, Bank Loan Officer, I’ve got a fantastic idea, but need cash to get it off the ground.” “No.” “But…” “Fine. I’ll need … Continue reading Everything You Need To Know About Crowdfunding In 2018
Karen Cordaway — January 8, 2018 — January 8, 2018 OpenIcons / Pixabay An automatic email reply is commonly used when people go on vacation. It will let the recipient know how long the person will be away, who they can contact in case something is urgent and other important details. If you need a … Continue reading How to Better Use an Automatic Email Reply
What happens when your role is the same as your target customer’s? Columnist Scott Vaughan shares insights into how to use this situation to your advantage. Scott Vaughan on January 8, 2018 The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to engage with prospects, … Continue reading So, what’s it like to be a CMO of a marketing-focused business?
By IanNaylor January 8th, 2018 There’s no way around it, we live in an app-saturated world. There are well over 4 million apps available via Google Play and Apple App Store alone, and that number is growing every day. Statista The downside is that your app will be competing in a hotly contested market. … Continue reading Challenge: How To Retain Your App Users
Darleen DeRosa — January 8, 2018 Follow @onpoint_llc — January 8, 2018 Virtual teams are becoming the new fact of life for businesses all over the globe. However, while virtual teams are being used ever more frequently, that doesn’t mean that they’re being utilized or managed properly. In fact, OnPoint has found that many organizations … Continue reading 6 Must-Have Ingredients for Effective Virtual Teams: A Recipe for Success
Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? Columinst Kevin Lee discusses some of the benefits and risks of this strategy. Kevin Lee on January 8, 2018 If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands … Continue reading 2018: Year of the Influencer or year of the influencer marketing implosion?
Carol Stephen — January 8, 2018 Follow @Carol_Stephen — January 8, 2018 Don’t know exactly what resolutions you should have for your social media for 2018? Here are a few questions to help you develop your social media resolutions. There are 10 sections: Audience, Identify Your Why, Engagement, Content Creation, Platforms, Video, Images/Infographics, Keywords and … Continue reading 100 Best Questions That Will Guide Your Social Media Resolutions
David Crane — January 8, 2018 Follow @davidfcrane— January 8, 2018 In 2017, CEB Insights reported that B2B brands that created a strong connection with their prospects experienced higher rates of consideration, purchase and willingness to pay a premium. This statement seems rather obvious. Yet, I’ve often witnessed firsthand how B2B marketers get so tied … Continue reading How to Objectively Review a Demand Generation Strategy
What Blockchain Challenges Mean For Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2018 It’s easy to hear the enthusiasm in the voice of John Bates, director of product marketing at Adobe Analytics Cloud, when talking about blockchain technology. Blockchain technology aims to automated the entire media supply chain, from creatives to contracts. … Continue reading What Blockchain Challenges Mean For Advertising
Jenny Traster — January 8, 2018 — January 8, 2018 Any good inbound marketing strategy has several aspects that can never be ignored, and one of them is SEO. SEO isn’t a one-time deal either. It’s an ongoing practice, or at least it should be, if you want all your hard work and efforts to … Continue reading SEO 101: What You Need to Know to Get Started