Kristen Dunleavy — September 25, 2017 Follow @KristenWritesIt — September 25, 2017 stux / Pixabay Did you know that when Sesame Street’s lovable Big Bird sings “one of these things is not like the others” he is actually describing a very compelling and well-researched phenomenon? “The psychological principle known as the isolation effect states that … Continue reading Email Design Tips: How to Use Color to Drive Subscriber Behavior
Monthly Archives: September 2017
Sailthru issues a Personalization Index for online retailers
Among the hundred retailers, only two scored just over 70, out of a possible 100. Barry Levine on September 25, 2017 If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that. Personalization provider Sailthru has released its first Retail Personalization Index, scoring customer experiences for 100 US … Continue reading Sailthru issues a Personalization Index for online retailers
Video marketing prep for great holiday results
Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start celebrating the holidays now, so they might get a full stocking of sales results come December. Brent Hieggelke on September 25, 2017 Summer is officially over, kids are back in school, … Continue reading Video marketing prep for great holiday results
Twitter Optimization: How To Benefit From Your Twitter Analytics Data
By David Schneider September 25th, 2017 Twitter’s analytics dashboard is home to some of the most important data about your Twitter account. In this article, we’re going to look at how you can benefit from your Twitter analytics data. We have a list of 12 benefits to go through, so saddle up. Twitter analytics weren’t … Continue reading Twitter Optimization: How To Benefit From Your Twitter Analytics Data
7 Tips for Communicating Benefits Changes to Employees
Angela Murphy — September 25, 2017 — September 25, 2017 Free-Photos / Pixabay As the leader in identity theft protection, EZShield is incredibly proud of our success in helping employers roll out valuable employee benefit programs. In terms of participation and engagement, our identity protection solutions are second to none. While the growing demand for … Continue reading 7 Tips for Communicating Benefits Changes to Employees
How to Create a Positive Candidate Experience for Your Staffing and Recruiting Firm
Kevin O’Brien — September 25, 2017 — September 25, 2017 geralt / Pixabay Why do some staffing and recruiting firms struggle while others are able to keep their talent pipeline consistently flowing with quality people? The answer lies in the candidate experience. Each step along a candidate’s journey with your firm builds upon the previous … Continue reading How to Create a Positive Candidate Experience for Your Staffing and Recruiting Firm
Virtual Reality Pop-Up Shops Are the Future of Experiential Retail
My N. Tran — September 25, 2017 Follow @https://twitter.com/mynrtran — September 25, 2017 Free-Photos / Pixabay When I proposed bringing relevance back to offline retail through a tightly designed online experience to offline utility loop, I also criticized attaching new technological features, without context, in hopes of boosting the engagement metric. Despite my reservations about … Continue reading Virtual Reality Pop-Up Shops Are the Future of Experiential Retail
5 Ways You Can Improve Your Checkout Experience
Renzo Costarella — September 25, 2017 — September 25, 2017 Mediamodifier / Pixabay Business owners spend so much time developing products and designing their online store to showcase them they often forget about the most important step. How to collect payment. For any online business owner having an optimized checkout experience is imperative. First and … Continue reading 5 Ways You Can Improve Your Checkout Experience
6 ways the Era of Bots could dramatically change how products are marketed and sold
The CEO of a bot-building platform envisions the real impact of bot-based commerce. Barry Levine on September 25, 2017 Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem, where yours talks to mine and they both talk to brands’. What then? The huge ripple … Continue reading 6 ways the Era of Bots could dramatically change how products are marketed and sold
B2B Question: Is Your Company Social Media Savvy?
Ruby Rusine — September 22, 2017 Follow @SocialSMktg — September 22, 2017 Are you a social media savvy company? While there may be indications demonstrating that your company is proficient in social media – you engage daily, and you seem well-versed using the platforms, but you might not have these core competencies that the truly … Continue reading B2B Question: Is Your Company Social Media Savvy?