Monthly Archives: September 2017

Email Design Tips: How to Use Color to Drive Subscriber Behavior

Kristen Dunleavy — September 25, 2017 Follow @KristenWritesIt — September 25, 2017 stux / Pixabay Did you know that when Sesame Street’s lovable Big Bird sings “one of these things is not like the others” he is actually describing a very compelling and well-researched phenomenon? “The psychological principle known as the isolation effect states that … Continue reading Email Design Tips: How to Use Color to Drive Subscriber Behavior

Sailthru issues a Personalization Index for online retailers

Among the hundred retailers, only two scored just over 70, out of a possible 100. Barry Levine on September 25, 2017    If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that. Personalization provider Sailthru has released its first Retail Personalization Index, scoring customer experiences for 100 US … Continue reading Sailthru issues a Personalization Index for online retailers

Twitter Optimization: How To Benefit From Your Twitter Analytics Data

By David Schneider September 25th, 2017 Twitter’s analytics dashboard is home to some of the most important data about your Twitter account. In this article, we’re going to look at how you can benefit from your Twitter analytics data. We have a list of 12 benefits to go through, so saddle up. Twitter analytics weren’t … Continue reading Twitter Optimization: How To Benefit From Your Twitter Analytics Data

7 Tips for Communicating Benefits Changes to Employees

Angela Murphy — September 25, 2017 — September 25, 2017 Free-Photos / Pixabay As the leader in identity theft protection, EZShield is incredibly proud of our success in helping employers roll out valuable employee benefit programs. In terms of participation and engagement, our identity protection solutions are second to none. While the growing demand for … Continue reading 7 Tips for Communicating Benefits Changes to Employees

How to Create a Positive Candidate Experience for Your Staffing and Recruiting Firm

Kevin O’Brien — September 25, 2017 — September 25, 2017 geralt / Pixabay Why do some staffing and recruiting firms struggle while others are able to keep their talent pipeline consistently flowing with quality people? The answer lies in the candidate experience. Each step along a candidate’s journey with your firm builds upon the previous … Continue reading How to Create a Positive Candidate Experience for Your Staffing and Recruiting Firm

Virtual Reality Pop-Up Shops Are the Future of Experiential Retail

My N. Tran — September 25, 2017 Follow @https://twitter.com/mynrtran — September 25, 2017 Free-Photos / Pixabay When I proposed bringing relevance back to offline retail through a tightly designed online experience to offline utility loop, I also criticized attaching new technological features, without context, in hopes of boosting the engagement metric. Despite my reservations about … Continue reading Virtual Reality Pop-Up Shops Are the Future of Experiential Retail

6 ways the Era of Bots could dramatically change how products are marketed and sold

The CEO of a bot-building platform envisions the real impact of bot-based commerce. Barry Levine on September 25, 2017    Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem, where yours talks to mine and they both talk to brands’. What then? The huge ripple … Continue reading 6 ways the Era of Bots could dramatically change how products are marketed and sold