Daily Archives: August 27, 2017

5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested

Heather R. Morgan — August 18, 2017 Follow @HeatherReyhan — August 18, 2017 bluebudgie / Pixabay Ask any copywriter to name their biggest challenge today, and ten to one will tell you it’s writing for the ever-shrinking attention span. Whether we really do have shorter attention spans than goldfish, as the news tells us, or … Continue reading 5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested

Lost Your Digital Marketing Mojo? Here’s How to Revive Your Enthusiasm

Adam Baetu — August 18, 2017 Follow @Marcomms4biz — August 18, 2017 Managing digital marketing campaigns can be exciting and dynamic, but there’s also a risk it can start to wear you down. Online marketing is hugely time and resource intensive. If you aren’t careful, campaigns that are started with passion, creativity and fresh ideas … Continue reading Lost Your Digital Marketing Mojo? Here’s How to Revive Your Enthusiasm

Here’s Why Average Revenue Per User is the Existential eCommerce Metric

Mike Mallazzo — August 18, 2017 — August 18, 2017 StockSnap / Pixabay How measuring personalization based on ARPU makes it easy to prove and boost ROI For all the complexity around conducting business online, the formula for success has changed little since a balding hedge fund manager drove to Seattle in search of a … Continue reading Here’s Why Average Revenue Per User is the Existential eCommerce Metric

How the Right Return Shipping Strategy Can Grow Your Business

Robert Gilbreath — August 18, 2017 Follow @Adomatica — August 18, 2017 JuralMin / Pixabay In the online shipping world, product returns can be an odious phrase. Returns are often associated with lost money, angry customers, and squandered time. Online retailers may shudder at the mere mention of returns, but it shouldn’t be this way. … Continue reading How the Right Return Shipping Strategy Can Grow Your Business

Crowdsourcing Your QA – How to Tap Into Direct, Indirect and Inferred VoC to Deliver an Optimal Website Redesign

Tim Whiting — August 18, 2017 — August 18, 2017 After leading a dozen or so major website redesigns, I am familiar with the euphoric thrill of publishing and propagating a new website. It’s the realization of months of iterative discovery, creation and testing. Many times, however, the celebration is short-lived as the reality of … Continue reading Crowdsourcing Your QA – How to Tap Into Direct, Indirect and Inferred VoC to Deliver an Optimal Website Redesign

How to Sell Your Amazon Business Quickly For The Highest Profit

Logan Chierotti — August 18, 2017 Follow @LoganChierotti — August 18, 2017 E-Commerce sales are on the rise in 2017, according to the national retail federation e-commerce retail sales will grow by 8-12% in 2017. Driving a big part of this growth is Amazon and the fulfillment by Amazon (FBA) program. Amazon sellers are thriving … Continue reading How to Sell Your Amazon Business Quickly For The Highest Profit