Taylor Gordon — August 18, 2017 — August 18, 2017 A_Werdan / Pixabay Warm months are usually a time where revenue can plateau or even decrease unless you run a business that is in demand during the summer. The cyclical nature of business is especially true for bloggers and online business owners who experience less … Continue reading How to Prepare for a Surge in Business After a Summer Slump
Karen Cordaway — August 18, 2017 — August 18, 2017 Pexels / Pixabay Improve productivity on a regular basis. Productivity and efficiency seem to go hand and hand. If you can get things done more efficiently, it can make you more productive. I worked with a client this summer that structured how we worked together. … Continue reading Improve Productivity: 3 Ways to Work More Efficiently with Clients
Jeanette Nyden — August 18, 2017 Follow @JeanetteNyden — August 18, 2017 DasWortgewand / Pixabay Cheryl Jones, Director Corporate Alliances for Starbucks, addressed the Women’s Business Owner’s luncheon in Seattle, Washington. In her presentation, Cheryl stressed the growing importance of creating alliances as a primary way to increase product to market profitability and vertical marketing … Continue reading A New Model for Negotiating Alliances That Last
Bill Sebald — August 18, 2017 Follow @billsebald — August 18, 2017 Simplifying a massively complex algorithm sounds like a fool’s game. Google’s search algorithm is like a rope. A thick rope full of fibers. Some of the fibers (or smaller algorithms) are old, and some are new. Some are made for on-the-fly determinations, and … Continue reading How I Explain Ranking Algorithms In SEO
Niels Footman — August 18, 2017 Follow @NielsFootman — August 18, 2017 It’s no great mystery why thought leadership should be so enticing for asset managers. In a sector riddled with regulation, where product differentiation often borders on the impossible, thought leadership provides a medium for clear, insightful, thought-provoking content that clearly distinguishes you and … Continue reading Thought Leadership In Asset Management: What It Is And What It Should (Never) Be
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. Jacob Baadsgaard on August 18, 2017 at 3:02 pm You hear a lot about user experience (UX) testing these days. As an online … Continue reading Site optimization or traffic optimization: Which delivers better results?
Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder. Joe Hyland on August 18, 2017 When two of the world’s leading AI research firms, Google DeepMind and Open AI, team … Continue reading Don’t worry, marketers. Robots won’t replace you… yet.
Dominick Quartuccio — August 18, 2017 — August 18, 2017 geralt / Pixabay Are You a Slave to Optics? I was talking to a Talented Non-Millennial Sales Guy who was sharing some “observations” about his Millennial support person. “He’s awesome. Always gets his work done. But he thinks he deserves a promotion and I tell … Continue reading This Workplace Behavior is Corrosive to Business
Cheryl Strauss Einhorn — August 18, 2017 Follow @CherylEinhorn — August 18, 2017 Recently there’s a lot of evidence of high profile strategy failures, whether it’s the health care overhaul in Congress, the inability of the Organization of Petroleum Exporting Countries to bolster oil prices by cutting supplies, or disappointments from hot start-up initial public … Continue reading The AREA Method: When a Good Strategy Is Not Enough
