Mike Moran — August 8, 2017 Follow @MikeMoran — August 8, 2017 Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, … Continue reading How Do You Persuade Big Company Executives That Digital Marketing is Important?
In May, Pinterest began testing the ads that play automatically with the sound off and appear within people’s feeds and among search results. Tim Peterson on August 8, 2017 Pinterest is officially pressing play on its autoplay video ad business. A few months after it began testing autoplay video ads, Pinterest is opening up … Continue reading Pinterest opens up autoplay video ads to self-serve advertisers
By Evelyn Timson August 8th, 2017 Video has already vastly transformed the social media marketing landscape, massively boosting engagement levels and helping brands connect with audiences in a variety of new and often meaningful ways. As bandwidths become greater, mobile internet data gets cheaper and video continues to spearhead the destruction of old fashioned interruptive … Continue reading Video Technologies Set To Make A Big Splash In Social Media
Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds. Tim Peterson on August 8, 2017 Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last … Continue reading Facebook looks to clean up Audience Network with higher standard for counting clicks
John Caiozzo — August 8, 2017 Follow @johncaiozzo — August 8, 2017 Paid media is the quintessential solution for many businesses — “spend money, and all your problems will be solved. Invest in robust ad campaigns, and your ideal customers will flock to you.” Except it isn’t that easy, is it? Not when you’re struggling … Continue reading What Paid Media Is and How It Can Help Drive Revenue
What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer. Mark Traphagen on August 8, 2017 at 10:39 am In many cases, your content and landing pages that get social traffic have a clear … Continue reading Measuring social traffic effectiveness when conversion is not the goal
Julie Winkle Giulioni — August 8, 2017 Follow @julie_wg — August 8, 2017 qimono / Pixabay A friend who coaches a girls soccer team recently shared, that after a tough loss, one of her 13-year-old players said, “Well, you know coach, you either win or you learn.” Yeah! We really are coming to appreciate the … Continue reading Agility is Today’s Most Critical Leadership Competency
Allen Finn — August 8, 2017 — August 8, 2017 I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know what the hell they’re doing, they’re siphoning your share of voice. What exactly does that mean? … Continue reading 5 Ways to Use Facebook Ads to Take Down Your Competitors
Susan Gilbert — August 7, 2017 Follow @SusanGilbert — August 7, 2017 Improve Your WordPress Website These 4 Plugins Today I have some WordPress plugins to help you improve your website content reach. Here’s four links with tips and tricks to kick start your Monday. The best plugins are the ones that can help you … Continue reading 4 Must-Have WordPress Plugins for Your Website
