Julie Chomiak — May 1, 2017 — May 1, 2017 A website plays many roles for a small business. It serves as a marketing tool, sales hub, customer service representative, among various other functions. To maximize your small business website’s impact on every visitor, consider merchandising your website. What exactly does merchandising your website mean? … Continue reading Merchandising Your Website: Call to Action Examples and More!
Andy Beohar — May 1, 2017 Follow @sevenatomsbuzz— May 1, 2017 When it comes to online advertising, two industry giants that immediately come to mind: Facebook and Google AdWords. While both of these can be extremely lucrative tools for your business, is one better than the other? Should you do both? While using both platforms … Continue reading Facebook vs. Google Ads: Which Should You Choose?
Marko Saric — April 28, 2017 Follow @MarkoSaric— April 28, 2017 In this guide, I’ll show you how to rank your blog on the top of the first page of Google’s search results. You’ll love it if you want to get more visitors from search engines. This post features everything you need to know about … Continue reading SEO 101: The Definitive Guide To Ranking Your Blog On Google’s First Page
John Nemo — April 30, 2017 Follow @JohnNemoPR— April 30, 2017 Here’s a proven, step-by-step approach to building an effective sales funnel over on LinkedIn. Finding new business online can be a lot like going fishing – you need to find the right location and the right bait. Since LinkedIn is such a highly-visible and … Continue reading The Fast (and Easy) Way to Build Your Sales Funnel on LinkedIn
Sawaram Suthar — April 30, 2017 Follow @sawarams— April 30, 2017 Starting a business is not such a big deal. But managing the process for a long time is the primary challenge for every small business or startup. Small and medium-sized enterprises control over 95% of the business market and regulate 60-70% of employment. But … Continue reading 5 Biggest Problems Every Small Business Faces
Oren Greenberg — April 30, 2017 Follow @orengreen— April 30, 2017 Your employees are your best brand advocates, hands down. Startups need to create a unified approach to win over clients and prospects, and spark an enthusiasm in employees that becomes infectious from within. By achieving this, a vibrant brand identity will be naturally communicated … Continue reading How to Build Employee Brand Advocacy For Your Startup
Kirsty Gasston — April 30, 2017 — April 30, 2017 The important first step in the design and development of any website is the production of a set of website wireframes. This is even more important since the introduction of responsive website design and mobile-first website design. But what exactly are website wireframes and why … Continue reading What Are Website Wireframes?
Andy Williams — April 28, 2017 — April 28, 2017 When we think about websites and our experiences while browsing them, our minds often drift toward a particular layout or even, in some cases, certain colors that make them memorable. In a lot of cases, we often forget about two other important factors in what … Continue reading Best Practices for Writing Website Copy and Choosing Imagery
Andy Beohar — April 28, 2017 Follow @sevenatomsbuzz— April 28, 2017 Reaching new audiences online can be difficult as an ecommerce brand, especially because it is a challenge to build links, attract search traffic, and encourage social shares to product pages. That’s where ecommerce content marketing comes in. Below, we offer some actionable tips that … Continue reading Ecommerce Content Marketing: The Ultimate Guide
Part 1: Customer journey — the greatest strategic need Part 2: Untangling the web of mobile technology Part 3: Media channels (it’s not what you think) Part 4: The convergence of UX and performance marketing Part 5: The rise of digital assistants Part 6: Analytics About The Author Scott Rayden Scott Rayden … Continue reading CMO audit series Part 1: Customer journey — the greatest strategic need
