Daily Archives: May 9, 2017

Enticing Mother’s Day Email Inspirations to Woo Your Subscribers

Kevin George — April 21, 2017 Follow @imkevin_monk— April 21, 2017 Mother’s day is approaching and we have all got some business to do. Apart from buying flowers to baking cupcakes and making Mom feel special, it is also the time when brands plan out their email marketing strategies – evoking great sales by sending … Continue reading Enticing Mother’s Day Email Inspirations to Woo Your Subscribers

Engage Social Media Influencers to Extend Your Reach & Drive Action

Jeanette Russell — April 21, 2017 Follow @jnetrussell— April 21, 2017 Social media influencers aren’t elusive. They’re everywhere, especially in your email list. There’s a good chance you have hundreds, if not thousands, who would gladly share your campaign message with their social networks if you did one thing—asked them (and not in a wimpy … Continue reading Engage Social Media Influencers to Extend Your Reach & Drive Action

Employer Branding Strategy for Professional Services Firms

Lee Frederiksen — April 21, 2017 Follow @hingemarketing— April 21, 2017 Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put … Continue reading Employer Branding Strategy for Professional Services Firms

A Presentation without Stories is a Lecture – Lessons from TV Commercials

Maurice DeCastro — April 21, 2017 Follow @mindfulpres— April 21, 2017 A presentation, a conversation or a lecture, which would you prefer to take part in? In my experience, a great number of presentations in business feel far more like lectures because of the absence of stories and the essential elements of a great conversation. … Continue reading A Presentation without Stories is a Lecture – Lessons from TV Commercials

Understanding Heat Maps: What Data Can Tell You About Your Website User Experience

Ben Gallant — April 21, 2017 — April 21, 2017 User experience (UX) on a website is obviously important. This fact is drilled into every Web developer and designer, every inbound marketer, and every digital creative from day one. Just how important is UX? According to one commonly cited study, 88 percent of users are … Continue reading Understanding Heat Maps: What Data Can Tell You About Your Website User Experience

An Old Fashioned Direct Mail Job Search Campaign Can Land Your Next Job

Richard Sellers — April 21, 2017 — April 21, 2017 After you’re exhausted calling your executive search firm contacts, friends, peers, and receptive ex-bosses several times each, it’s time to go back to the future to get in front of more executive job opportunities. You need a “new” approach, direct mail job search, even if … Continue reading An Old Fashioned Direct Mail Job Search Campaign Can Land Your Next Job