Kevin George — April 21, 2017 Follow @imkevin_monk— April 21, 2017 Mother’s day is approaching and we have all got some business to do. Apart from buying flowers to baking cupcakes and making Mom feel special, it is also the time when brands plan out their email marketing strategies – evoking great sales by sending … Continue reading Enticing Mother’s Day Email Inspirations to Woo Your Subscribers
Daily Archives: May 9, 2017
The Complete Guide to Pinterest for eCommerce
Jennifer Gwinnutt — April 21, 2017 Follow @Jenniferrgwin94— April 21, 2017 iWeb are looking at how to take full advantage of Pinterest for eCommerce! Pinterest is the world’s catalogue of ideas, a social network that allows users to visually share, and discover new interests by posting or ‘pinning’ images or videos to their own or … Continue reading The Complete Guide to Pinterest for eCommerce
Engage Social Media Influencers to Extend Your Reach & Drive Action
Jeanette Russell — April 21, 2017 Follow @jnetrussell— April 21, 2017 Social media influencers aren’t elusive. They’re everywhere, especially in your email list. There’s a good chance you have hundreds, if not thousands, who would gladly share your campaign message with their social networks if you did one thing—asked them (and not in a wimpy … Continue reading Engage Social Media Influencers to Extend Your Reach & Drive Action
How to Run a Facebook Share Contest: A Step-by-Step Guide
James Scherer — April 21, 2017 — April 21, 2017 The most challenging part of any Facebook contest is getting new people to the page. Sure, your newsletter and social media posts can get your current customers and leads to enter, but what about new prospective customers? You could advertise, of course. And perhaps you … Continue reading How to Run a Facebook Share Contest: A Step-by-Step Guide
Digital Marketing & Usability: Critical Considerations
Kara Jensen — April 21, 2017 Follow @BopDesignSD— April 21, 2017 At one time or another, you’ve had a frustrating online experience with a brand. Whether it was trying to access a website that took forever to load, or a website that kept important information well-hidden, or you left a website having no clue what … Continue reading Digital Marketing & Usability: Critical Considerations
How To Comment On Other Blogs Effectively (and Get Results)
Andrew Warner — April 21, 2017 Follow @CopyWarner— April 21, 2017 When I started out online, I had no idea about the importance of commenting. And though it’s changed over the years, it can still be a solid strategy to: Build relationships with other bloggers and influencers Contribute to your exposure Of course, if you … Continue reading How To Comment On Other Blogs Effectively (and Get Results)
Employer Branding Strategy for Professional Services Firms
Lee Frederiksen — April 21, 2017 Follow @hingemarketing— April 21, 2017 Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put … Continue reading Employer Branding Strategy for Professional Services Firms
A Presentation without Stories is a Lecture – Lessons from TV Commercials
Maurice DeCastro — April 21, 2017 Follow @mindfulpres— April 21, 2017 A presentation, a conversation or a lecture, which would you prefer to take part in? In my experience, a great number of presentations in business feel far more like lectures because of the absence of stories and the essential elements of a great conversation. … Continue reading A Presentation without Stories is a Lecture – Lessons from TV Commercials
Understanding Heat Maps: What Data Can Tell You About Your Website User Experience
Ben Gallant — April 21, 2017 — April 21, 2017 User experience (UX) on a website is obviously important. This fact is drilled into every Web developer and designer, every inbound marketer, and every digital creative from day one. Just how important is UX? According to one commonly cited study, 88 percent of users are … Continue reading Understanding Heat Maps: What Data Can Tell You About Your Website User Experience
An Old Fashioned Direct Mail Job Search Campaign Can Land Your Next Job
Richard Sellers — April 21, 2017 — April 21, 2017 After you’re exhausted calling your executive search firm contacts, friends, peers, and receptive ex-bosses several times each, it’s time to go back to the future to get in front of more executive job opportunities. You need a “new” approach, direct mail job search, even if … Continue reading An Old Fashioned Direct Mail Job Search Campaign Can Land Your Next Job