Eric V. Holtzclaw — April 21, 2017 — April 21, 2017 A preference center represents a centralized location for your customers to manage communications and interactions with your company. But more importantly, your preference center also represents an opportunity for customers to become empowered and begin to understand the ways in which they can personalize … Continue reading How Should I Organize My Preference Center?
Daily Archives: May 9, 2017
6 Innovative Activities That Can Boost Team Building
Paul Keijzer — April 21, 2017 Follow @Paul_Keijzer— April 21, 2017 It’s no doubt that teams work miracles when they really know each other. Having strong synergy and a deeper understanding of each other’s motivators can transform groups of people into high-performing teams. Over the years I’ve worked with several teams and helped them understand … Continue reading 6 Innovative Activities That Can Boost Team Building
How to Fail Successfully
Bulldog Drummond — April 21, 2017 Follow @BULLDOGDRUMMOND— April 21, 2017 My youngest daughter is a skateboarder. With her, I’ve spent a fair amount of time at skateboarding events and at skate parks. While I’ve been wowed many times by bold and amazing stunts, I’ve also noticed one thing: skateboarders fall. A lot. Pros, beginners, … Continue reading How to Fail Successfully
How Not To Fail In Social Media Marketing
Catherine Hayden — April 21, 2017 — April 21, 2017 Ever wondered how some people seem to own everything they do on social? All of the answers you need are here. We’ve rounded up tips from three social media superstars, with practical ideas for applying them in your marketing. Dan Wieden – The Guy Who … Continue reading How Not To Fail In Social Media Marketing
2 Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game
David Richeson — April 21, 2017 Follow @dricheson— April 21, 2017 Opinion: With a text-based analytics mindset, you can free yourself from the optimization hamster wheel Sigmund Freud once wrote, “Dreams are the royal road to the unconscious.” If he were alive today, he might say the same of our social media posts. Through language, … Continue reading 2 Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game
3 Targeting Ideas To Scale Your Facebook Advertising
By Stefan Des April 21st, 2017 In today’s world, there are three basic types of marketers: Those who LOVE Facebook Ads; Those who HATE Facebook Ads; Those who swing between the poles of LOVE and HATE, depending on their Ads results. In fact, you’ve probably read hundreds of stories of how people run “Crazy-ROI” Facebook … Continue reading 3 Targeting Ideas To Scale Your Facebook Advertising
SEO – Back To Basics
Rachel Hand — April 21, 2017 Follow @GroMarketingLtd— April 21, 2017 Search Engine Optimisation is all about your website being seen at the top of search engines for your chosen keywords. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how … Continue reading SEO – Back To Basics
7 Important Invoice Types That Will Boost Your Small Business
Uwe Dreissigacker — April 20, 2017 Follow @uwedreiss— April 20, 2017 Invoices are the lifeline for most small businesses for one particular reason: it is the main source of cash flow, which is often more important than profits. While profits are important in the long-term of a business, cash flow is crucial in the short-term … Continue reading 7 Important Invoice Types That Will Boost Your Small Business
An Introduction to Impulse Buying Persona [Infographic]
Stacey Rudolph — April 19, 2017 — April 19, 2017 You have probably made an impulse buying decision before. According to Invespcro, 80% of shoppers have at one time made an impulse purchase. Moreover, UIE found that impulse purchases account for nearly 40% of all ecommerce purchases. As such, many retailers are strategizing on how … Continue reading An Introduction to Impulse Buying Persona [Infographic]
4 Key Performance Areas for Your Business
Rob Wood — April 19, 2017 — April 19, 2017 Your business has probably never moved faster. And the competition has probably never been more cutthroat. But there’s one thing that will give you a leg up in business—and that’s your data. That is, if you can stay on top of its non-stop growth and … Continue reading 4 Key Performance Areas for Your Business