Kathy Steele — February 14, 2017 Follow @kathysteele— February 14, 2017 Lack of engagement and poor employee retention rates are growing global issues in the workplace. Studies and reports conducted by Gallup, Deloitte LLC., and Quantum Workplace, chart employee engagement in 2016 at 30-35%. This means nearly 70% of the time employees are disengaged, and … Continue reading Wake Up! How to Create a More Engaged Workplace Culture
Mark Miller — February 14, 2017 Follow @MMtwopointfive— February 14, 2017 One of the easiest ways for a marketer to throw away a pile of hard-earned cash is to hand it to an “expert” resume writer rather than making one yourself. From freelance writers to specialized companies, there are innumerable resources out there offering resume … Continue reading Why Marketers Should Always Write Their Own Resumes—Not Pay a Professional
Sarah Jordan — February 14, 2017 Follow @http://www.twitter.com/sarahmcjordan— February 14, 2017 When it comes to improving your small business, there are a lot of ways you can give it some love and show your customers that you care. These answers may sound like what you might hear from anyone involved in a long-term relationship: provide … Continue reading 4 Ways to Show Your Small Business Customers You Care
Rahis Saifi — February 14, 2017 Follow @57rahis— February 14, 2017 In today’s world, data is a very potent force. Data analytics is the act of extracting actionable information, trends and patterns from (big) data. There used to be a time when people were ignorant about of keeping record of small business details, but today … Continue reading 4 Reasons Your Small Business Needs Advanced Data Analytics
Matthew Baker — February 14, 2017 — February 14, 2017 According to several sources, many small business owners and self-employed individuals do not have separate business and personal bank accounts. A survey from Citizens Bank reported 26% of small business owners say they don’t have a separate bank account for their company. Another survey from … Continue reading 3 Steps to Open a Business Bank Account
Columnist Alison Lohse notes that in today’s complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data — and machine learning does just that. Alison Lohse on February 14, 2017 Until six or seven years ago, econometric models offered the best way to measure multi-touch … Continue reading Why machine learning is critical to multi-touch attribution
Dustin Goot — February 14, 2017 — February 14, 2017 If you saw Forbes’ second annual list of the highest-paid YouTube stars, you know that big name digital influencers are bringing in big money. That means that if your brand is looking to reach the millennial and Gen Z viewers who rabidly consume the content … Continue reading The Next Influencer Wave and How to Find It
Jordan Con — February 14, 2017 Follow @jordanmcon— February 14, 2017 B2B marketers are always looking for ways to reach their target audience and drive more demand. Simultaneously, there are tons of vendors and media that sell opportunities to drive that demand — that could be ad buys on a cost per click (CPC) or … Continue reading How to Evaluate Demand Opportunities in 5 Steps
Justin Wilson — February 14, 2017 Follow @Jus_Wilson— February 14, 2017 Social media is a big opportunity for most organisations, whether they are B2B or B2C, or whether they operate online or from a physical location. And while the theory of social media is simple (i.e. if I write great content, people will be able … Continue reading Common Social Media Mistakes
Karen Repoli — February 14, 2017 Follow @karenrepoli— February 14, 2017 Is email marketing history? Here is what the thought leaders say: “Not all email marketing is dead – only email considered “noise on the line,” boring email and spam. What is alive and well is smart email marketing.” Aaron Agius in Entrepreneur.com. “Email marketing … Continue reading Email Marketing: Dead or Alive?
