by Darnelle O’Brien Follow @thekissagencySeptember 16, 2016 With over 1.4 billion active users, Facebook is one social network that all businesses simply cannot ignore. Facebook has established itself as a great paid advertising platform. But just like the organic side of social media communication, without a solid strategy and understanding of how to run a … Continue reading 5 Simple Ways to Improve Your Facebook Ad Campaigns
Daily Archives: October 5, 2016
Understanding The Customer Acquisition Lifecycle
By Omair Siddiqi September 16th, 2016 If you want to drive growth and allocate resources effectively, it is important that you understand the type of visitors you get and which stage of the customer lifecycle they are currently engaged in. The amount of effort required to acquire a new customer (who is visiting your website … Continue reading Understanding The Customer Acquisition Lifecycle
3 Reasons Why Face-to-Face Meetings Are Still Important In Our Digital Day and Age
by Lucas Miller Follow @EchelonCopySeptember 16, 2016 I’m a fairly young guy, but growing up, the older I became, the more my mother would hound me about the importance of not “wasting time” on electronic gadgets and gizmos. And with good reason—what started out as an fascination with Tamagotchis, Game Boys and flip phones soon … Continue reading 3 Reasons Why Face-to-Face Meetings Are Still Important In Our Digital Day and Age
Small Business Marketing: You Don’t Know What You Don’t Know
by Gee Ranasinha Follow @KEXINOSeptember 16, 2016 Any small business marketing plan needs to be based around a clearly-defined business objective. You’d think that much would be obvious, right? You’d be surprised… During an average week we receive maybe 50 inquiries from startups and small businesses looking for help to develop specific marketing projects. Maybe … Continue reading Small Business Marketing: You Don’t Know What You Don’t Know
Gmail Supports Responsive Emails – Myth or Reality?
by Kevin George Follow @imkevin_monkSeptember 16, 2016 Sometimes prayers work real fast. On 14th September 2016, Monks had released an article on various HTML email hacks while coding for Gmail and we were hopeful for a miracle. As a recent update, Google’s Developer Page came out with news that sent shockwaves around the email marketing … Continue reading Gmail Supports Responsive Emails – Myth or Reality?
Millennials Demand Consumer-First Approach
by April Mullen, Op-Ed Contributor, September 15, 2016 Today’s consumers, especially Millennials, are more discerning than ever and demand to have experiences that put them first. As the first generation that doesn’t really remember a time of true privacy, Millennials are also much less reserved about giving information digitally than generations before them. The … Continue reading Millennials Demand Consumer-First Approach
A Marketing Analytics Look Under the Hood, Part 2: Code Classification
by Craig Scribner Follow @craig_scribnerSeptember 15, 2016 Task 2: Classify Codes According to your Own Organization’s Standards Classifications assemble your tracking codes into channels, groups, families, etc. They let you report on the high-level successes, failures, or fall-out of your campaigns, without sacrificing your ability to monitor the individual initiatives when you need to. Classifications … Continue reading A Marketing Analytics Look Under the Hood, Part 2: Code Classification
How to Keep Front of Mind: Keep it Dynamic
by James Potter Follow @thelinkedinmanSeptember 15, 2016 Updating statuses, sharing, liking and tweeting are words common in the lexicon of modern business and any social network user. Most of us have probably done one or more of these things before, and highly engaged users will have done them often across multiple social media accounts many … Continue reading How to Keep Front of Mind: Keep it Dynamic
16 Mistakes Bloggers Make When Building an Email List
by Yohannes BerhaneSeptember 15, 2016 You finally came through. After reading a bunch of blogging guides telling you to start your own email list, you wondered what the fuss was all about. Neil Patel told you that “the money is in the list”. Derek Halpern told you that “if you’re not building an email list, … Continue reading 16 Mistakes Bloggers Make When Building an Email List
Counting The Minutes And Seconds We Spend Online
by P.J. Bednarski, Staff Writer @pjbtweet, September 15, 2016 P.J. Bednarski is on vacation. This is a blog from June. I look at data like the kind Domo compiled for an infographic and say to myself: “This is fascinating. I could study this all day.” But, of course, I couldn’t because my rapid consumption of … Continue reading Counting The Minutes And Seconds We Spend Online
Random Posts on
How to Get a Huge Traffic Boost From Pinterest
Don’t Be Swayed by Tactics. Create Your Story First.
Ecommerce Brand Storytelling: a Growth-Driven Guide
These 4 Mistakes Will Destroy Your Conversion Rate
How to Improve Website Usability to Sell More
10 Interactive Money-Saving Tips for Small Business Owners
3 Ways Founders Can Make Participation Easier for Board Members
Eight Things You Forget When You Work In Email Marketing
Larry Weber: Why Social Media Is Important For Startups
