by Emelina Spinelli Follow @ecspinelliAugust 14, 2016 Work From Anywhere: 9 Amazing Remote Locations to Build Your Online Empire It’s 2016 and it’s never been easier for entrepreneurs and digital nomads to work on the go. This means you can adventure and work in the same day—pretty bawler! Some of these options will be a … Continue reading How to Work From Anywhere: 9 Amazing Locations
By Heba Hosny August 11th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) This comprehensive series is sequential. For maximum value, I highly … Continue reading Influencer Marketing 101 – How to Become a High Paid Influencer (Part 4)
by Liesha Petrovich Follow @lieshapetrovichSeptember 16, 2016 It’s a myth that all businesses are using social media. In this day and age, when 1.57 billion people log onto Facebook every single day, it seems insane that a business wouldn’t at least try to market something on social media. But in reality, over 5 million businesses … Continue reading Social Media Mastery in 20 Minutes a Day
by Allen BurtSeptember 16, 2016 We all know Black Friday as the opening of the Christmas shopping season and one of the crazies weekends to be a shopper and/or a store owner. Last year’s Black Friday saw 74.2 million shoppers. That’s like multiplying New York City more than 9 times, giving those people money and … Continue reading The 5-Step Checkout Optimization Guide to Prep for Black Friday
by Judy Caroll Follow @JudyCaroll1September 16, 2016 It doesn’t matter where you learned your marketing tip from or how many you have on the list if you do not know the two of the most important rules in startup marketing: 1) A great product alone does not spell success; 2) No amount of marketing will … Continue reading Beat the Giants: Marketing Tips and Tricks for Startups
Instagram’s redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features. Tim Peterson on September 16, 2016 Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it’s getting even more attention-getting features from … Continue reading Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features
SAP’s Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand’s marketing strategy. Amy Gesenhues on September 16, 2016 As SAP’s chief marketing officer, Maggie Chan Jones manages the brand’s global advertising and branding efforts, global sponsorship, audience marketing, and field marketing for each region and … Continue reading A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy
For many marketers, the holiday stress will be even worse this year as political ads drown out pre-holiday marketing messages. Columnist Lewis Gersh offers strategies to make your message stand out from the noise. Lewis Gersh on September 16, 2016 Everyone dreads that ol’ holiday creep. And I don’t mean the unctuous uncle you … Continue reading ’Tis the season to be savvy with your digital marketing
by Toby GrahamSeptember 16, 2016 If you’ve been reading the news over the last few days, I’m sure you’ve come across the trouble that a large financial institution has found itself in with the Consumer Finance Protection Bureau (or CFPB for short). CNN has a great recap of the story, but the quick overview that … Continue reading A Cautionary Tale About the Largest CFPB Fine Ever
by Shelby ClarkeSeptember 16, 2016 Have you ever landed on a webpage that failed to load the images – or all styling whatsoever? You’d probably assume that something went wrong, and you need to refresh the page. But can you imagine what the web would be like without pictures? I am a very visual person, … Continue reading 15 Great Resources and Websites for A+ Product Mockups
