Counting The Minutes And Seconds We Spend Online




  • by , Staff Writer @pjbtweet, September 15, 2016



    P.J. Bednarski is on vacation. This is a blog from June.


    I look at data like the kind Domo compiled for an infographic and say to myself: “This is fascinating. I could study this all day.”


    But, of course, I couldn’t because my rapid consumption of data, like yours, is so overpowering I can only ponder “Data Never Sleeps 4.0” for just a moment. Or, in this case, a minute.


    Domo, the business management platform, mooshed together usage data about some of the biggest video and social sites and put it all in one great big package that breaks it down, minute by minute.


    All of it flips me out because I’m one of the numbers in many of these stats, and so are you. Minute by minute, for example, we are:


    –consuming 18,264,840 megabytes of wireless data


    –sharing 216,302 photos via Facebook Messenger


    –streaming a total of 86,805 hours of Netflix


    –”liking” 2,430,55 Instagram posts


    –viewing 159,380 pieces of Buzzfeed content


    –sending 3,567,850 text messages in this country alone


    –making 99,206 Siri requests


    –sharing 400 hours of new video via YouTube


    –watching 6,944,444 videos on Snapchat


    –making 13,888,889 forecast requests to The Weather Channel


    –and swiping at 972,222 hot (or not) Tinder dates.


    I have to admit, there’s something irresistible about data like this. Somebody could count up the aggregate minutes we spend doing any number of time-eating online pursuits — and that wouldn’t prove we’re brilliant or complete jackasses. But added up into great big numbers, it’s a stunning collection, like the way you might feel if you counted up how many drinks you really consumed in a week.


    Scary.


    As the title of the infographic makes clear, Domo has compiled this data for the last four years, and you can compare the figures above with the ones from 3.0 on Domo’s Web site, but not precisely because Domo measured some different sites or collected some different data.


    But, where it’s possible, it says something. Like Netflix’s hours of video streamed per minute lifted from 77,160 to 86,805, as noted. And this year, Instagram users liked 2.4  million posts every minute, up from 1,736,111 last time.


    There were just 590,278 Tinder swipes per minute last year–381,944 less than this year. Which proves, emphatically, that despite an Internet where we tend to believe we can find anything, some people are still searching for even more.


    pj@mediapost.com (returning Sept. 22)



     


    MediaPost.com: Search Marketing Daily

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