by Ken Sterling Follow @ken_sterlingSeptember 13, 2016 In the business world, there are plenty of ways to take a chance without putting yourself on the chopping block. For many would-be entrepreneurs, the CEOs of major companies have become mythical figures — like Bill Gates, who risked it all by dropping out of school to pursue … Continue reading Taking the Risk Out of Risk-Taking
by Ray Schultz, Columnist, September 12, 2016 Marketers may be warming up to multi-channel attribution, but they’re not yet getting much out of the iteration known as algorithmic attribution. What’s that? It’s a “scientific” measurement method. Instead of relying on the last click or touch, it applies statistical methodologies to assign a weight to each … Continue reading Speeding Up And Optimizing Your Media Spend
Plan a commercially viable marketing and content strategy using search data. No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build … Continue reading E-commerce trends: the difference between winning and almost winning
by Liz KislikSeptember 13, 2016 I just got a call from a senior leader: A community outreach staffer was causing his management team some consternation. When he was hired 18 months ago, he’d approached every job with zest, volunteered for extra responsibilities, and was considered a standout contributor. But he no longer seemed as engaged, … Continue reading The Painful Responsibility of Staff Failure
by Michael LambourneSeptember 13, 2016 The secret to exactly how to find an email address by name, so rather than leading with a dreaded cold call, you can warm up the interaction ahead of time! Cold Calling has been around for a long time and it has a deservedly bad reputation. Ask 100 people what … Continue reading How to Find an Email Address by Name – The Best Sales Teams Can Find ANY Email Address
by Orinna WeaverSeptember 13, 2016 Intent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about the pros and cons of leveraging intent data. Predictive companies that offer intent data usually position it as the most important factor to reach prospects, while … Continue reading Intent Data Is Just One Piece Of The Predictive Puzzle
A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails. Jason Warnock on September 13, 2016 Like hundreds of thousands of other travelers, I was a victim of the Delta flight fiasco in early August. After a day filled with … Continue reading The genius of easy-click emails
by Erin SaginSeptember 13, 2016 It’s official – Expanded Text Ads (ETAs) are coming to Bing Ads! Here are the top five things you need to know to gear up for them. #1. We’ve Got a Couple More Months Before Bing’s ETAs Hit the Shelves According to the crew at Bing Ads, they’ll be rolling … Continue reading Bing Expanded Text Ads: 5 Things You Need to Know
By Jimmy Rodela September 13th, 2016 It’s 4 in the morning, and you still can’t sleep. You spent the last 3 hours or so trying to figure out why your aren’t getting the spike in sales that you were hoping to get from your automotive e-commerce site. I mean, you just ran a special discount … Continue reading How I Use SEMrush & Discount Marketing To Get Massive Sales
by David WitherSeptember 13, 2016 There are many things an investor needs to know. You need to know your specialist area inside and out if you’re going to make a killing. For the majority of people, they start by learning some of the general terms of investment. This guide is going to introduce you to … Continue reading 8 Terms Every Investor Needs to Know
