As the online holiday shopping season begins, columnist Andrew Waber analyzes e-commerce Facebook advertising trends to help you map out your own campaign strategies. Andrew Waber on September 14, 2016 For e-commerce marketers looking to capitalize on the largest shopping season of the year, online advertising becomes a game of inches. While the underlying motivations … Continue reading The stat-backed holiday advertising tips to know for 2016
Daily Archives: October 2, 2016
Targeting Your Digital Marketing: Building A Buyer Persona
by Matt CurtisSeptember 13, 2016 Picture times square, one of the most iconic locations on the face of the earth; imagine standing in the very center of it, that place where all the pictures are taken from. What you see around you is the physical representation of the digital market place. The cascade of flashing … Continue reading Targeting Your Digital Marketing: Building A Buyer Persona
Does Your Digital Marketing Matter?
by Jon-Mikel Bailey Follow @jonmikelbaileySeptember 13, 2016 Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence… “Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?’” – Ann Handley Think about that. Marketing today is … Continue reading Does Your Digital Marketing Matter?
Why Getting Your Product On the Checkout Counter May Make or Break Your Success
by Joel Goldstein Follow @joelgoldsteinSeptember 13, 2016 Has your eye ever started to wander towards the items merchandised around you at the checkout counter? Do you find yourself giving into temptation and adding one last product to your grocery cart or shopping basket because you just can’t resist? You’re not alone. Items placed at the … Continue reading Why Getting Your Product On the Checkout Counter May Make or Break Your Success
7 advanced tips for Google Shopping ads
As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch. David Rekuc on September 13, 2016 Have you ever been frustrated by the lack of control you have over a Google … Continue reading 7 advanced tips for Google Shopping ads
LinkedIn Company Page: New Ways to Stand Out
by Colleen McKenna Follow @Colleen_InteroSeptember 13, 2016 This post is to encourage you to get ready for LinkedIn’s newly designed LinkedIn Company Pages. Rethink, re-write, and re-focus your LinkedIn Company Page, so it conveys the message and brand you’ve spent a whole lot of time, money and energy building. The time is coming when your … Continue reading LinkedIn Company Page: New Ways to Stand Out
Local Political Campaigns and Programmatic Advertising
by Andrew Fischer Follow @AndrewFischer_1September 13, 2016 Political campaigns have always spent heavily on advertising. The earliest American elections featured candidates circulating expensive printed pamphlets to help convince voters. Dwight D. Eisenhower was the first U.S. Presidential candidate to seize the power of television advertising in 1952 with a series of commercials entitled “Eisenhower Answers … Continue reading Local Political Campaigns and Programmatic Advertising
How Can We Help Millennials Become Entrepreneurs? [Infographic]
by Brian Wallace Follow @nowsourcingSeptember 13, 2016 Are Millennials Poised To Be The Next Great Entrepreneurial Generation? Small businesses are the cornerstone of our nation’s economy. Over half of the nation’s workforce work for companies with fewer than 500 employees, according to the Wall Street Journal.These companies produce: 46% of private economic output nationwide, and … Continue reading How Can We Help Millennials Become Entrepreneurs? [Infographic]
How to solve duplicate content local SEO issues for multi-location businesses
It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that. Joy Hawkins on August 18, 2016 Earlier this year, I wrote an article on Moz that talked about one of the issues … Continue reading How to solve duplicate content local SEO issues for multi-location businesses
Optimizing your blog for the social and mobile reader
Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience. Jordan Kasteler on September 13, 2016 We live in an attachment society. Take a look … Continue reading Optimizing your blog for the social and mobile reader