Daily Archives: October 2, 2016

The stat-backed holiday advertising tips to know for 2016

As the online holiday shopping season begins, columnist Andrew Waber analyzes e-commerce Facebook advertising trends to help you map out your own campaign strategies. Andrew Waber on September 14, 2016  For e-commerce marketers looking to capitalize on the largest shopping season of the year, online advertising becomes a game of inches. While the underlying motivations … Continue reading The stat-backed holiday advertising tips to know for 2016

Why Getting Your Product On the Checkout Counter May Make or Break Your Success

by Joel Goldstein Follow @joelgoldsteinSeptember 13, 2016 Has your eye ever started to wander towards the items merchandised around you at the checkout counter? Do you find yourself giving into temptation and adding one last product to your grocery cart or shopping basket because you just can’t resist? You’re not alone. Items placed at the … Continue reading Why Getting Your Product On the Checkout Counter May Make or Break Your Success

Local Political Campaigns and Programmatic Advertising

by Andrew Fischer Follow @AndrewFischer_1September 13, 2016 Political campaigns have always spent heavily on advertising. The earliest American elections featured candidates circulating expensive printed pamphlets to help convince voters. Dwight D. Eisenhower was the first U.S. Presidential candidate to seize the power of television advertising in 1952 with a series of commercials entitled “Eisenhower Answers … Continue reading Local Political Campaigns and Programmatic Advertising

How Can We Help Millennials Become Entrepreneurs? [Infographic]

by Brian Wallace Follow @nowsourcingSeptember 13, 2016 Are Millennials Poised To Be The Next Great Entrepreneurial Generation? Small businesses are the cornerstone of our nation’s economy. Over half of the nation’s workforce work for companies with fewer than 500 employees, according to the Wall Street Journal.These companies produce: 46% of private economic output nationwide, and … Continue reading How Can We Help Millennials Become Entrepreneurs? [Infographic]

How to solve duplicate content local SEO issues for multi-location businesses

It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that. Joy Hawkins on August 18, 2016   Earlier this year, I wrote an article on Moz that talked about one of the issues … Continue reading How to solve duplicate content local SEO issues for multi-location businesses