by Jess Nelson, August 24, 2016 Branch, a linking platform for mobile app marketing, launched a new tool on Tuesday that connects email marketing directly to mobile applications for a faster, streamlined marketing experience. Branch has launched two new linking solutions for mobile marketers, Journeys and Deep Linked Email. Branch’s Journeys Web to App Marketing … Continue reading Deep-Linking Emails Offers Opportunity To Engage With Mobile Audiences
by Andre Oentoro Follow @breadnbeyondAugust 24, 2016 You may have heard of Dollar Shave Club, a startup company that sells monthly razor subscriptions for $ 1. In July, the company was acquired by Unilever for $ 1 billion US. Huge, isn’t it? Michael Dubin, the founder of Dollar Shave Club, started the beta website for … Continue reading Dollar Shave Club’s Secret: An Explainer Video (and a Brilliant Concept)
After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean — renewed focus on single-point solutions and on the bottom line. Chris Elwell on August 24, 2016 Two companies in the martech space … Continue reading Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
by Emma McCarthy Follow @TinyWriterAugust 24, 2016 An email campaign provides an immediate way to connect with your audience and generates one of the highest ROI. During the dawn of social media, email campaigns were dismissed as being past it. However, this year experts have noted resurgence in email marketing and with buzzwords such as … Continue reading 6 Tips for Creating an Effective Newsletter
By Joydeep Bhattacharya August 24th, 2016 Content Marketing is an increasingly popular strategy for online user engagement and a successful brand identity. The budget for a quality content keeps growing and the momentum does not seem to lose. The reason is quite simple. Content marketing provides various benefits to a brand and its marketing strategies: … Continue reading How To Really Make A Content Marketing Strategy
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. Chris Liversidge on August 24, 2016 I recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you should go!) … Continue reading Integrate lifetime value to benefit a customer-led SEO strategy
Email automation can help marketers win with the inbox. Contributor Cynthia Price shares tips for using email automation to engage with consumers. Cynthia Price on August 24, 2016 When done right, an automated email is like a breath of fresh air in the inbox. It’s relevant, personalized and timely — everything your subscribers want when … Continue reading Why the best email marketing happens when you don’t hit “send”
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections. Ryan Shelley on August 24, 2016 Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good … Continue reading The human side to SEO: the power of personas
by Personal Branding BlogAugust 24, 2016 A professional email is just the first step to generating new leads and sales for your personal brand. In order to be successful, there must be a way to capture your reader’s attention and compel them to want to know more. How is your email communication with your subscribers? … Continue reading Boost Your Brand’s Email Conversions With These 5 Tips
