by Susanna PerkinsAugust 25, 2016 What happens to your website when you decide to change the direction your business is going? Do you have to start all over from scratch? If you’re making a huge change, say, from blogging about car racing to selling books and videos about holistic health remedies, you probably do. But … Continue reading How To Change Your Business But Keep Your WordPress Site
by Marcie WiehagenAugust 25, 2016 Most often I work with large corporate clients, but I also enjoy using my marketing skills with small and mid-size businesses. Currently, I have the pleasure of working with a professional services startup led by two amazing cofounders who came out of the corporate sector. Over the past four months, … Continue reading Three Marketing Strategy Principles for a Startup
by Meera MurthyAugust 25, 2016 When thinking about marketing attribution and ROI measurement, many marketers tend to get a little anxious. As a marketer, you are spending a tremendous amount of time and budget to drive people to your websites and apps, engage them while they are there, and encourage them to return. Isolating the … Continue reading The Truth Behind Attribution Reporting
By Tim Dugan August 25th, 2016 No matter what time of the year, it’s never too late to amp up your SEO strategy. We’ve got 10 items to add to your SEO strategy to-do list that you should probably tackle before the next wave of SEO trends crop up. Some of these tips are based … Continue reading 10 SEO Tactics To Accelerate Your Existing Strategy
Portions of video ads can be customized dynamically with images and copy depending on a viewer’s location, weather conditions and more. Ginny Marvin on August 25, 2016 Ad personalization technology firm Jivox has launched dynamic video to complement its dynamic offerings in display. “Instead of delivering the same video ad to every viewer, marketers now … Continue reading Jivox launches dynamic personalization for video ads
Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs and how to ultimately obtain your goals. Peter Isaacson on August 25, 2016 Helping create a new technology category is unquestionably one of the most satisfying experiences of my career. It’s also one … Continue reading The wonderful, horrible world of creating a new product category
by Kristen Dunleavy Follow @KristenWritesItAugust 24, 2016 Do you feel as though your attention span is getting shorter? You are probably right. And you are not alone. In fact, if the results of a Microsoft study are accurate, the attention span of a human being is now about eight seconds – down from 12 seconds … Continue reading How to Write Email Content for Short Attention Spans
by Laurie Sullivan, Staff Writer @lauriesullivan, August 24, 2016 Marketers will need to become more serious about knowing their customers this year. They will want to get the timing perfect, and determine whether they should reach out to them initially on a mobile device or desktop computer. In fact, long before the online holiday shopping … Continue reading Data Suggests Early, Mobile, Search Top Trends For Holiday Shopping
by Claude HarringtonAugust 24, 2016 Google believes that “as more people have access to data, better decisions will be made.” And, in typical Google fashion, they’ve put their money where their mouth is. In the form of Google Data Studio, a free-to-use (for individuals and small teams) suite of data collaboration and visualization tools. So … Continue reading Tell Stories with Your Data: What Google Data Studio Can Do For You
by Jaime Nacach Follow @bloominariAugust 24, 2016 Pokémon GO is more than just a trend. It’s a marketing phenomenon. The wild success of this augmented reality (AR) game is a tribute to the importance of putting consumers’ needs first and staying on top of current crazes. Today, many businesses are capitalizing on the Pokémon GO … Continue reading 3 Ways Your Business Can Benefit from Pokémon GO’s Incredible Success
