The content delivery network points out that marketers need to keep image performance in mind for mobile. Barry Levine on August 22, 2016 Responsive web design across several screens Since the end of the last decade, responsive web design (RWD) has been a popular way for marketers to minimize the amount of website modification they … Continue reading Akamai: When creating responsive sites for mobile, consider dynamic image optimization
Daily Archives: September 7, 2016
Why Your Paradigm for Collaboration is Wrong
by Warren Tanner Follow @warrentannerAugust 22, 2016 Every company wants its people to work together towards the company’s goals. In an earlier post, we suggested that it’s very difficult to create high performance teams by dissecting attributes of great teams because teams and organizations are complex systems. The solution is to not just try to … Continue reading Why Your Paradigm for Collaboration is Wrong
6 SEO Copywriting Mistakes That Are Destroying Your Credibility
by Megan GovenderAugust 22, 2016 These days everyone wants to become a freelancer and work for themselves. The problem is that everyone who doesn’t really have a marketable skill, but DOES have a computer and access to the internet, decides that they are going to be a copywriter. All you have to do is string … Continue reading 6 SEO Copywriting Mistakes That Are Destroying Your Credibility
Creating the Perfect Video Marketing Storm
by Neil Wood-Mitchell Follow @ThreeMotionUKAugust 22, 2016 The Art of Video Marketing – Part II In part I (Why Most YouTube Videos Suck) we looked at why the majority of YouTube videos fail to generate views; instead languishing with little or no interest. Thankfully YouTube is just one of a myriad of platforms and channels … Continue reading Creating the Perfect Video Marketing Storm
How to Customize Your Snaps with Bitmoji for Snapchat
by Jennifer Frances Follow @socialbeesmediaAugust 22, 2016 Bitmoji for Snapchat is the latest and hottest update in the social network right after the recent introduction of Memories. In this article, we are going to teach you how to add your very own custom Snapchat Emojis, and tell you why it is a cool opportunity for … Continue reading How to Customize Your Snaps with Bitmoji for Snapchat
3 Decades of Networking Tips
by Donna Papacosta Follow @donnapapacostaAugust 22, 2016 You never know where you will meet a potential client. How about the airport? When I was a young, green freelance writer, I didn’t know what I didn’t know. And that’s a good thing. If I’d realized how ignorant I was about business, I would never have quit … Continue reading 3 Decades of Networking Tips
A 6-Step Process to Write PPC Ads at Scale
by Brad Smith Follow @bsmarketerAugust 22, 2016 You should have at least two to three ad variations per ad group. Which, if you’re doing a decent job keeping keywords tight in each ad group, means you’re supposed to be creating a LOT of ads across all your campaigns. You should also be A/B testing different … Continue reading A 6-Step Process to Write PPC Ads at Scale
4 marketing trends you need to follow to sell to millennials
How do you win over millennials? Columnist Khalid Saleh discusses four key trends that marketers need to pay attention to if they want to woo this highly sought-after market. Khalid Saleh on August 22, 2016 Millennials are a pretty big deal. They are the largest generation since the Baby Boom. By 2018, millennials will account … Continue reading 4 marketing trends you need to follow to sell to millennials