Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier. David Rodnitzky on August 23, 2016 About eight years ago, I founded 3Q Digital (initially named PPC Ad Buying, then PPC Associates). I founded the company mainly because I was tired of working … Continue reading Selling your agency, a how-to guide: Part 1 — Starting out right
by Jordan Con Follow @jordanmconAugust 23, 2016 Paid Media – whether it’s search, social, display, etc. – is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. But as any paid media practitioner … Continue reading How To Measure Paid Media ROI (ROAS)
by Richard Smith Follow @MeRichardsmithAugust 23, 2016 Your social media catalogue might be brimming with options but the marketing outputs often seem less than satisfactory. While written content is good to share, social platforms are actually getting saturated with the same. There has been an influx of writers and every genre is being covered with … Continue reading 4 Ways Videos Can Propel Your Social Media Marketing Performance
by Jonny Rosen Follow @ohjonnyAugust 22, 2016 Twitter doesn’t get nearly as much attention as Facebook when it comes to social media advertising or even social media marketing, for that matter. However, Twitter remains one of the largest social media platforms available, and it has 320 million active daily users. Twitter also has a truly … Continue reading Top Tips for Success with Twitter Ads
by Susan Gilbert Follow @SusanGilbertAugust 22, 2016 Give Your Blog Strategy a Boost with These 4 Online Tools Today I have some blog resources to help you improve your content marketing strategy. Here’s four links with tips and tricks to kick start your Monday. Blogging online is always evolving, especially with the proliferation of mobile … Continue reading Improve Your Blog With These 4 Tools
by Mark Parent Follow @inbound281August 22, 2016 How do you know which type of ice cream is your favorite? You try all of them and compare the taste. Otherwise, you might stick with coconut crunch all your life when you actually prefer buttered pecan. A/B testing for website design works the same way: You can … Continue reading How Can I Use A/B Testing on My Website?
by Tony Messer Follow @AntonyMesserAugust 22, 2016 Let’s admit, we’ve all done it. Hit the back button when a website doesn’t load. It’s really frustrating isn’t? There’s something you want to check out and then you’re waiting for ages whilst the page slowly loads. There could be a number of reasons behind this, but if … Continue reading Slow Website? Here’s Why It’s Damaging Your Business (And How To Fix It)
by Ken Sterling Follow @ken_sterlingAugust 22, 2016 Healthy competition among coworkers breeds excellence—here’s how to cultivate it in your workplace. Building a healthy, competitive work environment can increase innovation, efficiency, and companionship. However, competition that becomes too cut-throat can be detrimental to your company’s success. Learn how to strike this delicate balance and encourage healthy, … Continue reading 6 Ways to Cultivate Healthy Competition in the Workplace
by Caitlin Zucal Follow @Caitlin_ZucalAugust 22, 2016 Launching an online community is an exciting new business initiative that needs to be aligned with your company’s goals and objectives. However, many companies fail to create a well-thought out launch plan, a mistake that can quickly and easily result in a failed online community. With the right … Continue reading Scratch Off Your Community Launch Checklist
by Angela Southall Follow @mentionmeshareAugust 22, 2016 The hyper-connected digital age has permanently changed how brands need to communicate with consumers. Marketing has grown up, with traditional broadcast sales and advertising methods giving way to a new permission-based model of marketing built on trust and reciprocation. Three particular areas epitomise this new form of modern … Continue reading Affiliates, Influencers & Referrals. The Pros and Cons you Need to Know
