Daily Archives: September 6, 2016

Paid vs. Free LinkedIn – Which Option Makes Sense for Me?

by Virginia Franco Follow @VAFrancoResumesAugust 21, 2016 As LinkedIn continues to grow and expand, it’s account offerings continue to evolve. As has always been the case, members still have free and paid options from which to choose. Choosing between paid or free depends on a variety of factors unique to you including your current business … Continue reading Paid vs. Free LinkedIn – Which Option Makes Sense for Me? →

6 Tips To Help You Design A Landing Page That Converts

Website Landing Pages

by Camille FrancAugust 21, 2016 There’s a lot of confusion over the “ideal” landing page conversion rate. In reality, a good conversion rate depends a great deal on your goals, your target audience, and your industry. Search Engine Land performed a detailed study in 2014 and found that: 25% of the landing pages it reviewed … Continue reading 6 Tips To Help You Design A Landing Page That Converts →

Field Activity Management: What Is It and Why Look into It?

Marketing Platforms

by Cam GarrantAugust 21, 2016 The Merriam-Webster dictionary defines management as “the act or art of managing: the conducting or supervising of something (as a business)”. For organizations with employees who operate in the field on a daily basis, this definition only scratches the surface of what management means. Merchandising companies, organizations that perform routine … Continue reading Field Activity Management: What Is It and Why Look into It? →

If You Were Going to Build a Social Media Team From Scratch How Would You Do It?

Social Media Utilization

by Arik HansonAugust 21, 2016 Look, I’m comfortable in my current position as an independent consultant. In fact, I’m thrilled I get to do this job day-in and day-out. I’ll do it as long as my clients let me. But, from time to time, I’ve given thought to what it would be like to take … Continue reading If You Were Going to Build a Social Media Team From Scratch How Would You Do It? →

PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing

PPC Strategies

by Allen Finn, August 21, 2016 If you’ve read my posts in the past, you’ll know I came to paid search from the world of advanced degrees and elbow patches. While the academia wasn’t quite for me, I’ve managed a number of accounts where I had to use paid search and social ads to find … Continue reading PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing →

How To Create An Eye-Popping Infographic Your Audience Will Love

Infographics

by Latasha DoyleAugust 21, 2016 Infographics are used heavily in just about every niche now, and vary from deadly boring to downright amazing. But what makes the difference between the two? It all boils down to this: infographics go viral because they catch the attention of the audience they are intended for. If the person … Continue reading How To Create An Eye-Popping Infographic Your Audience Will Love →

Empowering Entry-Level Employees and Staff to Succeed

Effective Hiring

by Brian Stupp Follow @IOUFinancialAugust 21, 2016 There is a difference between supervisors and real leaders. Supervisors simply manage their employees, making sure they accomplish their daily tasks and follow the organization’s rules and regulations. A business leader, while being responsible for the workload, also makes it a priority to empower employees to advance in … Continue reading Empowering Entry-Level Employees and Staff to Succeed →

In-Browser Viewability Can Move Advertising Away From Legacy Of Waste

Ad Blockers

by John Douglas, Op-Ed Contributor, August 17, 2016 Viewability is one of the hot-button topics that larger marketers have continued to focus on over the past few years. The increased importance has led to a rise in companies offering viewability solutions for advertisers. Each of these companies has its own technology to collect and measure … Continue reading In-Browser Viewability Can Move Advertising Away From Legacy Of Waste →