Love it or hate it, columnist Kerry Jones explains how to skillfully craft controversial content that attracts attention. Kerry Jones on August 22, 2016 It’s no secret. Content marketing is driven by results; the higher the number of shares, links and publicity, the greater the mark of success. But to get those high numbers of … Continue reading How to responsibly create content that pushes the envelope
by Personal Branding BlogAugust 22, 2016 Whatever you do, at whatever level, we all want to have an impact. Some of us have minds that are constantly thinking of new ideas, while others will stumble on that golden solution less frequently. Either way, getting these ideas out there can be a great way to further … Continue reading How to Get THAT Boss to Listen to Your Ideas
by Danielle Foley, July 22, 2016 Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series) Many factors influence the market; retailers who do not want to be left behind should carefully monitor trends and develop strategies for responding to and … Continue reading Small Business Retail Strategies for Success (Part 2): Tracking and Monitoring Trends
by Roee Ganot Follow @RoeeGanotAugust 22, 2016 Brand monitoring is an important yet often overlooked aspect of online marketing. You might be doing a great job identifying the right keywords and employing the right strategies to rank for them, but if your customers are dissatisfied with your service and are widely sharing that dissatisfaction online, … Continue reading Top 10 Brand Monitoring Tools for 2016
by Sahail Ashraf Follow @TalcontentAugust 22, 2016 Digital agencies are fast becoming a major factor in the growth of businesses. This is surpassing the simple sales factor, and becoming a situation where a digital agency can jump in and literally help to transform how a business makes its money. There are a few digital agencies … Continue reading 7 Digital Agencies That Are Transforming Social Media
By Lyena Solomon August 22nd, 2016 Let’s get straight to the point and make it simple. Metric is a number. It is a Count (a total or a sum), an average, or a Ratio (one number divided by another number). Metrics are measurable. Dimension is an attribute of a visitor to your website – where … Continue reading Dimensions & Metrics: Which Is What In Analytics
by Sunil Bagai Follow @ZenithtalentAugust 22, 2016 Independent recruiters are on the rise, and this movement is creating tremendous wealth potential for the professionals getting involved. It makes sense to me. With the expansion of the gig economy and the boost in freelancing, 2016 seems to have ushered in the era of the micropreneur. The … Continue reading Independent Recruiters: Embrace Your Entrepreneurial Spirit and Thrive
by Rachel Foster Follow @CopywriterTOAugust 21, 2016 B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here’s how to take your white papers from “snooze fest” to “lead magnet”… White papers are a B2B marketing workhorse. B2B … Continue reading The Top 9 White Paper Mistakes That Kill Your Credibility and Chase Away Leads
by Callie HinmanAugust 21, 2016 You know the saying, “Never trust a skinny chef”? Well, we have another one: “Never trust a SaaS provider with a subpar site.” It’s a big red flag for buyers if a company that offers software as a service (SaaS) has a poorly executed website. We took a look at … Continue reading 6 Superior Examples of the Best SaaS Websites
by Larry KimAugust 21, 2016 I was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants. According to the FTC complaint: … Continue reading How to Apply Game Theory in PPC Marketing
