by Personal Branding Blog July 28, 2016July 28, 2016 It is well-known that in today’s economy, job seekers face unprecedented challenges. One of them is the large numbers of applicants chasing just a few openings, but another is their lack of understanding of the rules of the competition. Many discount the fact that employers use … Continue reading How to Win in Today’s Job Market
by James Scherer July 28, 2016July 28, 2016 What are you doing with your leads once you get them? Are you turning them into customers? Hopefully the answer to that is “We’re trying our hardest!” No matter if you’re sending your leads to a CRM or leads database or straight to a sales associate, the … Continue reading The Most Significant Information You Need to Get from Leads
by Jacob Baadsgaard July 28, 2016July 28, 2016 If you’re like most marketers, you don’t live an ivory tower. You try to follow “best practices” with your marketing campaigns and site, but with your limited resources, you have to spend your time on the tactics that make the biggest difference. Unfortunately, most best practice recommendations … Continue reading Are You Optimizing Your Site When You Should Be Optimizing Your Traffic?
by Laurie Sullivan @lauriesullivan, July 28, 2016 Facebook is preparing to enter the search advertising business supported by the company’s more than 2 billion daily searches. During the company’s second-quarter earnings call with analysts and investors, CEO Mark Zuckerberg called out three stages of the strategy. While Phase One focused on building out Knowledge Graph … Continue reading Facebook’s Three-Stage Search Advertising Strategy Underway
Marketers on the forefront of live video tell what they’ve learned about content creation, production details and managing comments. Amy Gesenhues on July 28, 2016 at 9:30 am For brands and agencies wanting more engagement and wider exposure, live video is where it’s at – but producing a live broadcast that gets real results isn’t … Continue reading How to go live: Brands & agencies share their top tips for live video broadcasts
Marketers, looking to land more clients? Columnist Amy Bishop has the inside scoop on what type of information your prospects really want. Amy Bishop on July 28, 2016 I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time, I developed a pretty … Continue reading Perfect your agency pitch: tips from an in-house marketer
by Jennifer Harmel July 28, 2016July 28, 2016 Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington, DC. It wasn’t long after the move that he recognized a huge void in his life – there was no place for him to grab healthy, prepared meals. Working … Continue reading Lessons Learned From a Startup
by Sunil Bagai July 28, 2016 Follow @ZenithtalentJuly 28, 2016 Companies today are experiencing major issues with employee retention. The lure of the gig economy has grown from a “necessary evil” in the aftermath of the recession to a lucrative business opportunity for driven professionals. These individuals seek the flexibility, freedom, self-direction and higher income … Continue reading In-Demand Employee Retention Strategies for an On-Demand Workforce
by Lizzie Davey July 28, 2016July 28, 2016 You’ve spent months creating and compiling your product. It’s jam-packed full of all your juicy knowledge and advice, and you’re ready to put it out there into the world. You’re ready to let it loose on the public to cure all their woes. But launch day comes … Continue reading Why Your Product Isn’t Selling (and How You Can Turn it Around)
Are you really listening to your client? Columnist Matt Umbro discusses key ways to tune in to what your client is saying — and ultimately improve your relationship with them. Matt Umbro on July 28, 2016 I think we all can agree that it’s paramount to listen to our clients. They know their businesses … Continue reading 4 tactics you can use today to become a better listener
