Tag Archives: Industry

Mass layoffs hit the automotive industry as GM reportedly joins Ford and Rivian

  By Michael Grothaus March 01, 2023 Recent months have not been good for the tech and media industries, which have seen hundreds of thousands of jobs lost as companies look for ways to reduce costs among slowing sales and fears of an economic downturn. But Big Tech and media weren’t the only industries hit … Continue reading Mass layoffs hit the automotive industry as GM reportedly joins Ford and Rivian

Addressing Labor Shortages: 5 Tactics To Help Your Business Mitigate Labor Shortages In Your Industry

Addressing Labor Shortages: 5 Tactics To Help Your Business Mitigate Labor Shortages In Your Industry ValueWalk / 23 Feb 2023   Ever since the onslaught of the pandemic, workers across several industries have been quitting their jobs in record numbers in search of an improved work-life balance, better pay, and more inclusive and healthier company … Continue reading Addressing Labor Shortages: 5 Tactics To Help Your Business Mitigate Labor Shortages In Your Industry

What The Joint Industry Committee Means For Ad Measurement

What The Joint Industry Committee Means For Ad Measurement by Laurie Sullivan  @lauriesullivan, January 9, 2023 OpenAP, an advanced advertising company, worked with national programmers such as Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB to create a committee that will certify multiple cross-platform currencies. The deal, announced Monday, aims to create … Continue reading What The Joint Industry Committee Means For Ad Measurement

When Will The Legal Marijuana Industry Resemble A ‘Real’ CPG Category?

When Will The Legal Marijuana Industry Resemble A ‘Real’ CPG Category? by Steve Ellwanger , January 6, 2023   The legal U.S. marijuana industry is a mess. Blame too much illicit and legal supply—the latter prompted in part by over-optimistic hopes for federal legalization—coupled with the high costs of operating cash- and security-dependent dispensaries. Oversupply … Continue reading When Will The Legal Marijuana Industry Resemble A ‘Real’ CPG Category?

Marketing industry diversity improving, but still lags for senior positions

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. Constantine von Hoffman on December 7, 2022 While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA.  … Continue reading Marketing industry diversity improving, but still lags for senior positions

Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry

Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry by Richard Whitman , Columnist, October 14, 2022 The Ad Council is teaming with a group of Historically Black Colleges and Universities and other partners to launch a new career accelerator program designed to foster greater diversity within the next generation of … Continue reading Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry

Ad industry titan Dan Wieden’s legacy is how to find and cultivate creative talent

  By Jeff Beer October 09, 2022 The advertising industry lost one of its icons with the September 30 passing of Wieden+Kennedy cofounder Dan Wieden at the age of 77.        As I wrote last October, when Wieden’s agency cofounder David Kennedy died at the age of 82, if there was a Mount … Continue reading Ad industry titan Dan Wieden’s legacy is how to find and cultivate creative talent