Dave Sutton April 2, 2021 Is AI reshaping the digital marketing industry? Yes! In recent years, Artificial Intelligence (AI) has become a vital entity in the realms of digital marketing, with digital marketers across the globe leveraging AI to streamline and optimize digital marketing campaigns and gain client loyalty in the digital age. For most … Continue reading Myth or Truth: AI is Reshaping the Digital Marketing Industry?
Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs by Laurie Sullivan @lauriesullivan, March 12, 2021 Marketing Edge has partnered with three organizations that will help the marketing and advertising nonprofit advance its diversity and inclusion efforts to support job opportunities for students in marketing and advertising. The partnerships were announced Friday. The organizations … Continue reading Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs
Alejandra Melara February 27, 2021 Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way? Should we … Continue reading COVID-19 Email Marketing Impact for the SaaS Industry
Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke by Charlene Weisler , Op-Ed Contributor, (February 02, 2021) Once again CIMM launches its Cross-Platform Video Measurement & Data Summit, which brings together experts from the industry. This year, its tenth, is virtual and can offer insights into how the industry is adjusting during … Continue reading Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke
Maria Ganta January 22, 2021 Given the hectic year that just passed, more and more people had turned to social media platforms because this was the only way they could have stayed connected with the world. And we can’t blame them. Brands felt the same, so they kept posting on these platforms, not to lose … Continue reading 2021 Social Media Industry Benchmarks [Infographic]
Chirag Mehta December 17, 2020 On reaching the end of 2020, it is relatively safe to say that year has been nothing short of uncertainty. What’s certain is the fact that businesses are gradually transitioning to technological solutions over conventional approaches. Digitalization, Automation, technological transformation, etc., are the phrases that we have been lately witnessing … Continue reading How is Modern Technology Reshaping the Staffing Industry?
Chirag Mehta December 2, 2020 71% of staffing firms expect the industry to come back stronger than before. – The 2020 State of Staffing Industry Growth The staffing companies are set to emerge as stronger than before post-COVID-19 pandemic- the pandemic that is closely synonymous with crisis and uncertainties. While most of the verticals within … Continue reading Trends to Witness in the Staffing Industry Post-COVID-19
Hate The Industry, Love The Craft by Kamran Asghar , October 30, 2020 Many are lured into the agency business because they find the craft — the art, in some cases — of persuasion compelling. But our industry is becoming less alluring. People like to blame the ’90s. Agencies got unbundled and media channels and … Continue reading Hate The Industry, Love The Craft
Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains by Laurie Sullivan @lauriesullivan, October 29, 2020 Under the spotlight of the Department of Justice alleging a monopoly, Alphabet, Google’s parent company, on Thursday released third-quarter financial results. The numbers show that business is excellent. “We had a strong quarter, consistent with … Continue reading Google Shows Ad Industry How To Excel Under Pressure, Reports Huge Revenue Gains
Sandra Wrobel-Konior August 15, 2020 The last few months have brought challenging times to all industries. COVID-19 has sped up the shift in payments as many companies move to digital to survive. Payment platforms need to respond to demand. Many companies had two options for facing the crisis: close the business down or adjust rapidly. … Continue reading COVID-19’s Impact on the Online Payment Industry