Treating generative search as business as usual risks shrinking the very market search marketers should be expanding. By Andrew Holland Published on June 3, 2026 Search has managed to do something impressive. At the precise moment it should be becoming more important and valuable to clients, large parts of the industry have chosen to … Continue reading Why ‘it’s just SEO’ could cost the industry billions
Flat growth masks a deeper shift as AI moves to the center of value creation and forces a rethink of how martech stacks are built. By Frans Riemersma Published on May 5, 2026 In 2026, the marketing technology landscape grew by just 0.7%, increasing from 15,384 to 15,505. At first glance, it appears … Continue reading Martech 2026: AI drives a major industry reset
When AI Becomes Tech Running The Ad Industry by Laurie Sullivan , Staff Writer, April 30, 2026 AI technology has shifted from a background tool to the central operating system that handles nearly every part of an advertising or marketing campaign. This has led some to question what will become of traditional operating systems like … Continue reading When AI Becomes Tech Running The Ad Industry
April 09, 2026 Hollywood layoffs 2026: Disney, Sony, Bad Robot slash jobs in a bruising week for the entertainment industry BY Michael Grothaus April is off to a bruising start for people working in Hollywood. Since the month began, two major studios and one of Hollywood’s most high-profile production companies have announced layoffs totaling more than … Continue reading Hollywood layoffs 2026: Disney, Sony, Bad Robot slash jobs in a bruising week for the entertainment industry
March 10, 2026 Why is Volkswagen suddenly planning one of the biggest job cuts in auto industry history? BY Anna-Louise Jackson Volkswagen plans to slash 50,000 jobs in Germany by 2030 after reporting a sharp drop in annual operating profit for 2025. Europe’s largest automaker is more aggressively cutting costs as increased competition in China and … Continue reading Why is Volkswagen suddenly planning one of the biggest job cuts in auto industry history?
Research Lab Agents Automate Brief-To-Campaign For Ad Industry by Laurie Sullivan , Staff Writer, March 5, 2026 Agentic agents have become a disruptive tool for brands and agencies to develop complete advertising strategies — encompassing the entire process from initial concept to campaign execution — and are reshaping how the entertainment industry conceptualizes and produces … Continue reading Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Where your industry falls on the disruption curve will determine whether you gain ground or get left behind. By Constantine von Hoffman January 23, 2026 AI is changing how people discover, compare and choose — across every industry. But not every industry is equally vulnerable. New research from BCG maps where large language … Continue reading Find out if AI-driven disruption is coming for your industry
Ad Industry Descends On Davos by Laurie Sullivan , Staff Writer, January 20, 2026 Artificial intelligence (AI), agentic services, privacy regulations, social media, media buying, and geopolitical causes are how brands communicate to shape business worldwide. This year at Davos, advertising and marketing executives have a voice. Dentsu Group, Omnicom Group, Publicis Groupe, and WPP … Continue reading Ad Industry Descends On Davos
Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty Sophie Atkinson Suswati Basu The United States’ Gaming Industry Outlook has a sense of renewed optimism in Q3 of 2025, as industry leaders are citing rising revenues and stronger balance sheets. “The Gaming Conditions Index indicates that real … Continue reading Optimism returns as US Gaming Industry reports strong Q3 2025 growth despite economic uncertainty
An Industry Push For Ad Auction Transparency Standards by Laurie Sullivan , Staff Writer, October 8, 2025 Nearly two years ago, executives at OMD Worldwide, an Omnicom agency, approached the Media Rating Council (MRC) and then began developing standards to bring transparency to the ad industry. Now the agency wants companies across the ad industry … Continue reading Ad Industry Pushes Standards For Transparency In Auctions
