Tag Archives: Industry

How the auto sales industry is transforming into digital dealerships

Bringing the car-buying experience into the 21st century. Rodric Bradford on August 11, 2020 Of all the digital transformations that have occurred in sales in the first two decades of the 21st century, the one purchasing experience with roots still deep in the 20th century is the car-buying process.  Then COVID hit.  Operations went from … Continue reading How the auto sales industry is transforming into digital dealerships

Ad industry groups launch effort to push for addressable media standards

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Ginny Marvin on August 4, 2020 Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking are causing upheaval across the digital ad … Continue reading Ad industry groups launch effort to push for addressable media standards

Impact of the Covid-19 Pandemic on the Fintech Industry

Tanvir Zafar July 20, 2020 Technology has completely revolutionized everything. Traditional industries have had to hop onto the trend or be left behind. The Fintech industry is one such industry that has quickly adapted in its operations in recent years. ‘Fintech’, simply put, is financial technology and refers to any business that uses technology to … Continue reading Impact of the Covid-19 Pandemic on the Fintech Industry

Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’

Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’ by Michael McLaren , Op-Ed Contributor, June 30, 2020 Interest in “Content Personalization” has reached an all-time high among brands, with agencies following suit, according to this week’s analysis of advertiser and ad agency content consumption indexed by Bombora for MediaPost. This week’s analysis, based on data … Continue reading Ad Industry Interest Spikes For ‘Content Personalization,’ ‘Demographics’

Updated Google Ads Benchmarks for Your Industry During COVID-19

Mark Irvine — April 10, 2020 Every year, we update our Google Ads industry benchmarks to account for the new changes and trends that advertisers are experiencing on the largest online ad platform. Earlier this month in March, we shared a sneak preview of Google Ads industry benchmarks for 2020 and we felt great about … Continue reading Updated Google Ads Benchmarks for Your Industry During COVID-19

How Marketing Teams Can Adapt to Having Fewer Industry Events

Tom Wozniak — March 17, 2020 If you’re involved in marketing or sales for just about any industry where traveling to industry events is part of your strategy, you’re almost certainly being impacted by the growing number of cancellations for large events right now. Many companies depend on these types of events to generate new … Continue reading How Marketing Teams Can Adapt to Having Fewer Industry Events

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry by Laurie Sullivan  @lauriesullivan, February 14, 2020 The economic cost of Coronavirus remains uncertain, International Monetary Fund (IMF) spokesman Gerry Rice told reporters Thursday in Washington, DC — but that hasn’t stopped advertising industry insiders from speculating about the impact. On Friday … Continue reading Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry