Tag Archives: *this*

Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)

Julius Cerniauskas November 30, 2020 Today is Cyber Monday, yet marketers have already shifted into highest gear to connect with desired audiences. The battle between businesses has begun, driving competition higher as they compete for a share of the shrinking consumer pie. COVID restrictions and decreased spending power have made online sales more important than … Continue reading Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)

Stand Out This Holiday Season With a Comprehensive Amazon Ads Strategy

Kiran Patil November 25, 2020 With a stronger inclination towards online shopping, the holiday season this year will be more critical and competitive for Amazon sellers than ever before. To stay ahead of the competition and to ensure that their products stand out in the market, sellers must employ a comprehensive Amazon advertising strategy to … Continue reading Stand Out This Holiday Season With a Comprehensive Amazon Ads Strategy

Protect Your Business Against Gift Card Fraud This Holiday Season

David DeCorte November 21, 2020 The holidays are now upon us. Of course, against the backdrop of COVID-19, we’re looking at a season unlike anything we’ve ever seen before. Unsurprisingly, many consumers are opting to do the bulk of their shopping online. But, while skipping out on the crowds and the chaos at the mall … Continue reading Protect Your Business Against Gift Card Fraud This Holiday Season

3 Ways Small Businesses Can Win the Holidays This Year

Amy Copperman November 20, 2020 As a small business owner, there’s a lot to celebrate this holiday season. You’ve beaten the odds during a pandemic, an election year, and a myriad of other changes and challenges. Perhaps you’ve pivoted your operating model, explored new ways of reaching customers online, or created whole new offerings to … Continue reading 3 Ways Small Businesses Can Win the Holidays This Year

Small Businesses Could Win Giving Tuesday This Year, According to a New Survey

Stefan Palios November 12, 2020 When Black Friday became entrenched in retail tradition, a few innovative nonprofits developed the idea of Giving Tuesday. Instead of door crasher deals or online shopping, charities asked people to make donations on the Tuesday after American Thanksgiving. This tradition continues today, but like all things it will be a … Continue reading Small Businesses Could Win Giving Tuesday This Year, According to a New Survey

Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Avoid the Scariest Ways to Manage Contracts This Halloween

David Parks October 27, 2020 Halloween is here and that means pumpkins and costumes, candy and bonfires. While trick or treating may look very different in a world with COVID-19, this is still the time of year when we delight in hearing ghoulish myths and horror stories. Fictional horror stories, that is. The real-life horror … Continue reading Avoid the Scariest Ways to Manage Contracts This Halloween