Gleb Tsipursky December 17, 2020 What are you paying attention to during this pandemic? What you’re focusing on can make a big difference to your business, your career, and your health. If you enjoy video, here’s a videocast based on this blog: And if you like audio, here’s a podcast based on the blog: Or … Continue reading Are You Paying Attention to What Matters in This Pandemic?
Ashley Perssico December 1, 2020 It goes without saying that 2020 has been quite the year. In fact, you’re probably sick of hearing things like “in these unprecedented times,” and “now more than ever,” just as much as I’m sick of typing them. But, it’s true. We are in unprecedented times. And, now more than … Continue reading How to Support Your Community this Giving Tuesday
Julius Cerniauskas November 30, 2020 Today is Cyber Monday, yet marketers have already shifted into highest gear to connect with desired audiences. The battle between businesses has begun, driving competition higher as they compete for a share of the shrinking consumer pie. COVID restrictions and decreased spending power have made online sales more important than … Continue reading Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)
Kiran Patil November 25, 2020 With a stronger inclination towards online shopping, the holiday season this year will be more critical and competitive for Amazon sellers than ever before. To stay ahead of the competition and to ensure that their products stand out in the market, sellers must employ a comprehensive Amazon advertising strategy to … Continue reading Stand Out This Holiday Season With a Comprehensive Amazon Ads Strategy
David DeCorte November 21, 2020 The holidays are now upon us. Of course, against the backdrop of COVID-19, we’re looking at a season unlike anything we’ve ever seen before. Unsurprisingly, many consumers are opting to do the bulk of their shopping online. But, while skipping out on the crowds and the chaos at the mall … Continue reading Protect Your Business Against Gift Card Fraud This Holiday Season
Amy Copperman November 20, 2020 As a small business owner, there’s a lot to celebrate this holiday season. You’ve beaten the odds during a pandemic, an election year, and a myriad of other changes and challenges. Perhaps you’ve pivoted your operating model, explored new ways of reaching customers online, or created whole new offerings to … Continue reading 3 Ways Small Businesses Can Win the Holidays This Year
Jay Yu November 18, 2020 How hard is it to build a URL shortener? The simple answer is that it’s not too difficult. A software engineer can quickly spin up code to shorten a link, and there are lots of resources and tutorials online that walk you through how to do it. However, there are … Continue reading Want to Build Your Own URL Shortener? Read This First.
Stefan Palios November 12, 2020 When Black Friday became entrenched in retail tradition, a few innovative nonprofits developed the idea of Giving Tuesday. Instead of door crasher deals or online shopping, charities asked people to make donations on the Tuesday after American Thanksgiving. This tradition continues today, but like all things it will be a … Continue reading Small Businesses Could Win Giving Tuesday This Year, According to a New Survey
Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend
David Parks October 27, 2020 Halloween is here and that means pumpkins and costumes, candy and bonfires. While trick or treating may look very different in a world with COVID-19, this is still the time of year when we delight in hearing ghoulish myths and horror stories. Fictional horror stories, that is. The real-life horror … Continue reading Avoid the Scariest Ways to Manage Contracts This Halloween