Liz Kislik — March 6, 2020 Scott McCarthy, from the Moving Forward Leadership podcast, and I talked recently about leaders’ responsibility to sustain a productive work culture, even when individuals behave in countercultural or unnecessarily disruptive ways. We agreed that coming up with effective ways to work things out is not an intuitive process. These … Continue reading Leaders, This is How to Help Ensure a Productive Work Culture
Aaron Brooks — March 3, 2020 Influencer generated assets are outperforming those led by brands according to Vamp’s new study of global marketers It wasn’t long ago that marketers were reliant on agencies to create their advertising collateral. Big brands were employing big agencies, for big budget strategies. Assets were created by the few and … Continue reading 75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why
Karl Sakas — February 29, 2020 Do you appreciate how often your Project Managers saved the day? What if someone at your agency were constantly focused on making things run smoothly and profitably? You already have that person at your agency… if you have at least one full-time project manager. PMs love creating order from … Continue reading 42 Ways Your Project Managers Saved Your Bacon This Week
McLean Mills — January 26, 2020 katielwhite91 / Pixabay Augmenting your team with a knowledgeable freelancer can be a game-changing move for your business, but only under one condition: you make the right hire. The reality is, diving into the freelance landscape can be a real hit or miss. If you aren’t doing your due … Continue reading 7 Early Warning Signs That Scream ‘Don’t Hire This Freelancer’
Video, machine learning, and shoppable posts are among the top trends to look out for in 2020. Taylor Peterson on January 10, 2020 Last year saw continued growth and innovation in social media opportunities for brands with new features, content formats and dynamic creative capabilities designed to bring brands closer to their customers. For social … Continue reading Social media 2020: The top features, formats and trends to get familiar with this year
Brandon Redlinger — January 10, 2020 300% growth in 15 months – it sounds like a pipe dream for most marketing and sales leaders, but for Snowflake, a cloud data warehousing company based in San Mateo, it was reality. That’s rocketship growth if I’ve ever seen it! The company is known as one of the … Continue reading How This Company Drove 300% Growth in 15 Months
Veronica Krieg — January 10, 2020 More than 80% of CX professionals said they were starting or in the middle of a digital transformation project in 2019. And, the focal point for these transformative moves is improving customer experience. As disruptors and new competitors emerge in markets, companies continue to seek out ways to level … Continue reading A Guide to Change Management in Your Contact Center: 4 Strategies to Align People and Processes as You Move your Tech to the Cloud and Mature your Systems this Year
Christiaan Verwijs — January 9, 2020 Do you frequently find yourself in Sprint Reviews that only consist of a PowerPoint presentation? Or entirely without users, customers and other stakeholders present? Or bored out of your wits because it keeps turning into a huge group conversation where people talk over others or keep revisiting topics that … Continue reading Create a More Engaging Sprint Review With This String of Liberating Structures
Vartika Kashyap — January 5, 2020 Managing multiple projects and teams simultaneously is difficult. You see your designing, marketing, development, support, sales, and which not teams with all kinds of confusion and project deadlines getting out of hand. Work without business tools is a bit of a porridge. Using email for team collaboration and sheets … Continue reading 5 Types of Business Tools that Will Help You Manage Work This Year
Elliot Begoun — December 31, 2019 Follow @intertwinegroup Canva.com Why would you establish business goals that are just numbers and personal resolutions that set you up to fail? That is what most of us do this time of year. We set business goals based on revenue, distribution, gross profit, and more. All of which are … Continue reading Is This a Better Way to Set Your 2020 Goals and Resolutions?
