Christopher Hutchens June 11, 2021 As the digital landscape continues to evolve and mature, marketers need to be aware of what’s changing in search engine results pages (SERPs) and major search algorithms, in order to stay ahead of the curve and drive business results. Here are four important SEO trends that marketers should keep in … Continue reading 4 SEO Trends That Marketers Should Focus on This Year
Liz Kislik May 14, 2021 As the U.S. continues opening up after the pandemic’s multiple waves, it’s likely that there will be surges in turnover even as many employers need more staff, not less. Research from Eagle Hill Consulting suggests that 25 percent of current employees are already planning to leave their jobs, and … Continue reading Why This Is the Time to Hold “Stay” Interviews with Your People
Liz Kislik April 21, 2021 Honestly, recent national events have put me completely on edge. What we see in the news just doesn’t make sense — except that it is the logical conclusion of everything that has come before. Here’s what makes sense: If there were fewer guns throughout the U.S., there would also … Continue reading When Things Look This Bad, How Can You Move Forward?
Jared Atchison April 7, 2021 Spring is here, and many business owners take this opportunity to revise their marketing plan for the year ahead. If you’re in this position and here today, it’s because you want to get more traffic to your website, increase subscriptions, and turn people who have already visited your website into … Continue reading 4 Ways to Boost Ecommerce Sales this Spring
Tom-Chris Emewulu March 3, 2021 PayPal disputes can suck the life out of your business if you don’t handle them properly. Before we dive into excavating the tips and strategies that can help you respond to PayPal disputes better, you need to know the definition of the terms in focus. The word, Dispute came from … Continue reading This Is the Most Insightful PayPal Disputes Response Advice You Will Find on the Internet
Julie Winkle Giulioni March 2, 2021 Photo by Ryan ‘O’ Niel on Unsplash March 5 is National Employee Appreciation Day – a time to celebrate your most precious resource, the people who toil day after day to build products, sell and deliver services, help customers, solve problems, and drive business results. While cards, flowers, muffins … Continue reading How to Celebrate Employee Appreciation Day this Year
What CMOs Know: They Expect An Uptick In Digital Spending This Year by Ray Schultz , Columnist, March 1, 2021 CMOs are reasonably optimistic as they move into 2021. For starters, 48% feel business conditions will be positive this year, up from 20% in 2021. Granted, 35.6% say conditions will be negative, but 62.5% believe … Continue reading What CMOs Know: They Expect An Uptick In Digital Spending This Year
Lacy Boggs February 24, 2021 You’ve probably heard the metaphor. If you have a container, and you have some sand, pebbles, and big rocks, what order should you add them in order to get the most material into the container? If you add the sand first, there won’t be any room for the rocks. If … Continue reading Lack of Attention to This “Big Rock” in Your Business is Costing You
Ashley Kimler February 8, 2021 COVID-19 impacted most of the globe. With little time for preparation, businesses across the world had to move out of their offices and adapt to working remotely. This includes continuing to provide employees with training, which has caused many with many unexpected challenges that needed to be resolved. Luckily, edTech … Continue reading This is How Ed Tech is Improving the Way Businesses Train Employees
Lacy Boggs February 3, 2021 The robots are coming for my job. Over the past week I saw two different people post about two different websites that use AI (that’s artificial intelligence) to help people write sales copy, social media content, blog posts, emails, and more. And I — being human and a copywriter — … Continue reading I Used AI to Write This Blog (Sort Of)
