Tag Archives: Retailers

Retailers struggle with basics for generative AI

Retailers can’t wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey. Kim Davis on March 18, 2024 Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling … Continue reading Retailers struggle with basics for generative AI →

Google unveils new set of AI-powered tools for retailers

Google AI

The solutions aim to make it easier to train and deploy chatbots, improve product image generation and provide consumers with better search. Constantine von Hoffman on January 12, 2024 On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. They are designed to ease … Continue reading Google unveils new set of AI-powered tools for retailers →

Paid Search Fueled Highest Holiday Sales For Retailers

Holiday Sales

Paid Search Fueled Highest Holiday Sales For Retailers by Laurie Sullivan , Staff Writer @lauriesullivan, January 4, 2024 Paid search drove U.S. consumers to spend, but a payment strategy allowed them to pay overtime helped retailers reach a record $222.1 billion in online holiday sales Nov. 1 through Dec. 31, up 4.9% from the same period … Continue reading Paid Search Fueled Highest Holiday Sales For Retailers →

Amazon Prime Big Deal Days sales hold steady for other retailers too

Amazon Shopping

Shoppers waited patiently for deals throughout the two-day event and were nudged by predictive AI, according to Salesforce. Chris Wood on October 12, 2023 Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, … Continue reading Amazon Prime Big Deal Days sales hold steady for other retailers too →

Bloomreach Builds Whitebox AI For Retailers, Integrates Media Buying With TikTok

Retail Industry Using AI

Bloomreach AI White Label, Integrates Media With TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, September 11, 2023 Most advertisers by now have heard of artificial intelligence (AI), but few have felt the full extent of its repercussions. Overhead expenses are enormous — approximately $694,000 per day for computer-hardware costs, or 36 cents per query, to … Continue reading Bloomreach Builds Whitebox AI For Retailers, Integrates Media Buying With TikTok →

A Jolly Holiday For Retailers Previously Anticipating Q4 Recession

Economic Recession

A Jolly Holiday For Retailers Previously Anticipating Q4 Recession by Corinne Casagrande , August 25, 2023 All summer, retailers have been wondering, will people have any money left after all the concert and plane tickets? Consumers threw around cash in July everywhere as retail sales rose 0.7% (up 2% over last year). Prime Day helped … Continue reading A Jolly Holiday For Retailers Previously Anticipating Q4 Recession →

What brands and retailers need to know about RMNs

Branding Awareness

Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful. Constantine von Hoffman on August 23, 2023 Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Current. Walmart’s RMN, Walmart Connect, is responsible for … Continue reading What brands and retailers need to know about RMNs →

Retailers invest in GenAI and media networks

Generative AI

Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce. Kim Davis on August 18, 2023 Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers … Continue reading Retailers invest in GenAI and media networks →

CTV Drove 50% Of Global Ad Impressions For Retailers In 2022

CTV Advertisement

CTV Drove 50% Of Global Ad Impressions For Retailers In 2022 by Karlene Lukovitz @KLmarketdaily, July 6, 2023 Connected TV solidified its dominance of advertising video impressions among retail advertisers globally in 2022, generating 50% of these impressions, according to Innovid’s latest report on retail advertising trends. That was virtually flat with 2021’s 52%, and … Continue reading CTV Drove 50% Of Global Ad Impressions For Retailers In 2022 →

Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization

Retail Industry

Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization by Laurie Sullivan @lauriesullivan, March 22, 2023 Insights from real purchases, returns, and customer journeys across digital and physical channels reveals common attributes of successful retailers and opportunities for others to improve customer value and modernize operations, according to research released this week from Google, … Continue reading Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization →