Tag Archives: retail

The 5-step approach to driving retail growth

Here’s what successful retailers are doing to survive and thrive in the current competitive environment. Jordan Elkind on November 2, 2018 at 4:24 pm Most retail marketers are familiar with the concept of the retail apocalypse. Legacy retailers are increasingly losing ground to the one-click convenience, price transparency, and the endless assortment offered by Amazon … Continue reading The 5-step approach to driving retail growth

Reaching More Retail Customers With an Effective Omnichannel Loyalty Program

Zsuzsa Kecsmar — October 30, 2018 Follow @zsuzsakecsmar — October 30, 2018 The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their sales by adding new channels into their mix. Now the same companies are … Continue reading Reaching More Retail Customers With an Effective Omnichannel Loyalty Program

Analysts agree: E-commerce sales set to deliver robust holiday retail growth

Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134 billion. Robin Kurzer on October 15, 2018   There is consensus among analysts that e-commerce will spur holiday retail sales growth this year. Forrester forecasts online sales to grow 13.5 year over year. EMarketer pegs … Continue reading Analysts agree: E-commerce sales set to deliver robust holiday retail growth

Setting Up a Retail Business – A Guide for Entreprenuers

Chris Smith — September 18, 2018 Follow @officialsilb— September 18, 2018 It’s no secret that a lot of people have ambitions to give up their current jobs and start their own businesses. This is particularly acute in the services industry sector, where online platforms like Etsy and Redbubble have allowed independent designers and manufacturers to … Continue reading Setting Up a Retail Business – A Guide for Entreprenuers

Is it Worth Paying Experienced Retail Associates Higher Salaries?

Richard Shapiro — August 21, 2018 Follow @RichardRShapiro — August 21, 2018 MetsikGarden / Pixabay In a recent article in The Washington Post, Minimum Wages are Rising, Pay for Experienced Retail Workers is Not, the authors write,“Retailers have made headlines for raising their minimum hourly wages in quick succession — CVS to $ 11, Costco … Continue reading Is it Worth Paying Experienced Retail Associates Higher Salaries?

You vs. data: Where people fit in modern retail marketing strategy

Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. Steve Tutelman on April 27, 2018     Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. … Continue reading You vs. data: Where people fit in modern retail marketing strategy

Report: Millennials least influenced by retail advertising, most active tech adopters

The bar is getting higher for retailers, and most of them won’t clear it. Greg Sterling on April 26, 2018   It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report … Continue reading Report: Millennials least influenced by retail advertising, most active tech adopters