Tag Archives: retail

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites by Laurie Sullivan  @lauriesullivan, April 8, 2022 Retailers continue to focus on ecommerce and online offerings — especially when it comes to advertising — but the top retail sites and the areas where brands spent the majority of their budgets … Continue reading Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites

Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys

Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys by Laurie Sullivan  @lauriesullivan, April 5, 2022 The 63rd Grammy Awards hosted by South African comedian Trevor Noah hit record low ratings, down nearly 53% compared with 2020, according to one media outlet. Music’s biggest night delivered an average of 8.8 million viewers for … Continue reading Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys

Google Builds On Web Search For Retail Websites

Google Builds On Web Search For Retail Websites by Laurie Sullivan  @lauriesullivan, April 4, 2022 Google Cloud Retail Search, now available to all retailers, provides the ability to integrate Google-like search features on digital properties without the need to preprocess data, train or tune machine learning models. It is part of Product Discovery Solutions for … Continue reading Google Builds On Web Search For Retail Websites

Apple to offer paid parental leave and more sick days to retail employees

Apple to offer paid parental leave and more sick days to retail employees Apple Store workers have complained of subpar working conditions during the pandemic A. Khalid @askhalid February 9th, 2022 Noah Berger / reuters Apple will expand benefits for all of its retail employees in the US, beginning April 4th. Bloomberg reports the new … Continue reading Apple to offer paid parental leave and more sick days to retail employees

What retail apocalypse? These 10 brands are proving physical stores still matter in 2022

By Connie Lin January 28, 2022 We could write essays about the beating that retail has suffered over the past decade (see: COVID-era bankruptcies, supply-chain throttling, the pre-pandemic mall-pocalypse), but not today! Right now, we’re here to focus on the positives—of which, lucky for us, there are plenty. For example, take this list of top … Continue reading What retail apocalypse? These 10 brands are proving physical stores still matter in 2022

83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds

83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2022 Retailers have leaned on search engines to reach consumers for years, but despite all the spending, the vast majority participating in a report released today by RSR Research and Coveo say they do … Continue reading 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds

Retail Media Overtakes CTV As Advertising’s Biggest Impetus

Retail Media Overtakes CTV As Advertising’s Biggest Impetus by Joe Mandese  @mp_joemandese, January 14, 2022   Retail media has overtaken connected TV (CTV) as the biggest trend on the mind of advertising and media executives heading into the new year, according to an ad industry tracking panel organized by the equities research team at BMO … Continue reading Retail Media Overtakes CTV As Advertising’s Biggest Impetus