A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections. Mike Pastore on February 5, 2025 Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from … Continue reading Despite challenges, marketers say retail media is the channel of choice
Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS. Kim Davis on January 10, 2025 Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. This … Continue reading Salesforce launches Agentforce for Retail
The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites. Constantine von Hoffman on January 9, 2025 Amazon’s new Retail Ad Service is making retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell … Continue reading Amazon’s new Retail Ad Service brings RMN to the masses
We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures. Chris Wood on January 2, 2025 Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to … Continue reading Retail media networks continue to grow: 2025 predictions
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns. Chris Wood on December 5, 2024 IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for … Continue reading IAB finalizes retail media networks standards for in-store
October 19, 2024 Wealthier Americans are driving retail spending Lower-income consumers, by contrast, have been disproportionately squeezed by higher-priced rent, groceries, and other necessities, leaving them less able to spend on discretionary items. BY Associated Press It’s a trend that has surprised many: Why, despite being squeezed by high prices, have Americans kept spending at retail … Continue reading Wealthier Americans are driving retail spending
Inside Home Depot’s And Walmart’s Retail Media Buying by Laurie Sullivan , Staff Writer @lauriesullivan, October 8, 2024 A shakeup in retail media networks is underway as Home Depot and Walmart separately strengthen their respective positions to support brands and the millions of dollars being invested in ad media buys. Vantage, founded in 2013, began powering … Continue reading Inside Home Depot’s And Walmart’s Retail Media Buying
Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. Chris Wood on September 19, 2024 Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in … Continue reading Retail media networks evolve with new in-store measurement standards and omnichannel strategies
CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. Chris Wood on August 8, 2024 Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ … Continue reading Retail media networks and advertisers going from guesswork to growth
Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant. Chris Wood on August 1, 2024 This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is … Continue reading Experian rolls out retail media network solution
