Tag Archives: retail

Chatbots could drive $112 billion in retail sales by 2023

Chatbots are forecasted to draw sales from other marketing channels and drive major savings for retailers. Jennifer Videtta on May 10, 2019 As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots … Continue reading Chatbots could drive $112 billion in retail sales by 2023

Here’s how brand marketers can use immersive technology to build an effective retail experience

Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. Lisa Peyton on May 1, 2019 It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening … Continue reading Here’s how brand marketers can use immersive technology to build an effective retail experience

How to Use Social Influencer Marketing for Your Retail Business

Brian Mechem — April 26, 2019 — April 26, 2019 Customer preferences have undergone a drastic change in the past decade or so. With the advent of digital media, a massive number of people go to online stores to make purchases. From groceries to clothing, books to accessories, it’s much more convenient for customers to … Continue reading How to Use Social Influencer Marketing for Your Retail Business

Window shopping 2.0: How visual search is revolutionizing digital fashion retail

Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text. Inbal Lavi on April 18, 2019   The future of fashion retail is e-commerce, but the future of e-commerce is unclear. On the one hand, e-commerce grew 15 percent in 2018, but on … Continue reading Window shopping 2.0: How visual search is revolutionizing digital fashion retail

Study: Personalization Important To Young Retail Shoppers

Study: Personalization Important To Young Retail Shoppers by Ray Schultz , April 17, 2019 Younger retail shoppers are driven more by personalization than older people, according to Consumer Shopping Habits—The Generation Gap, a study by BRP, sponsored by Manhattan Associates. They also are more attracted by a retailer’s technology. Of those ages 18-37, 65% want … Continue reading Study: Personalization Important To Young Retail Shoppers

The Future of Retail in an Online World

Rotem Gal — February 20, 2019 Follow @gal_rotem — February 20, 2019 E-commerce has reached a point that it seems to threaten traditional brick-and-mortar stores into extinction. The rise of the “online marketplace” has made physical stores irrelevant to those who crave the instant gratification of an always- available store that delivers your purchases at … Continue reading The Future of Retail in an Online World

How Millennial Online Shopping is Changing the Retail Industry [Infographic]

Stacey Rudolph — February 12, 2019 — February 12, 2019 There is no denying the fact that Millennial online shopping habits have continued to have a major impact on the US economy and the globe in general. According to InvespCro, millennial shopping in the United States is expected to account for about 30% of total … Continue reading How Millennial Online Shopping is Changing the Retail Industry [Infographic]

The 5-step approach to driving retail growth

Here’s what successful retailers are doing to survive and thrive in the current competitive environment. Jordan Elkind on November 2, 2018 at 4:24 pm Most retail marketers are familiar with the concept of the retail apocalypse. Legacy retailers are increasingly losing ground to the one-click convenience, price transparency, and the endless assortment offered by Amazon … Continue reading The 5-step approach to driving retail growth

Reaching More Retail Customers With an Effective Omnichannel Loyalty Program

Zsuzsa Kecsmar — October 30, 2018 Follow @zsuzsakecsmar — October 30, 2018 The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their sales by adding new channels into their mix. Now the same companies are … Continue reading Reaching More Retail Customers With an Effective Omnichannel Loyalty Program

Analysts agree: E-commerce sales set to deliver robust holiday retail growth

Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134 billion. Robin Kurzer on October 15, 2018   There is consensus among analysts that e-commerce will spur holiday retail sales growth this year. Forrester forecasts online sales to grow 13.5 year over year. EMarketer pegs … Continue reading Analysts agree: E-commerce sales set to deliver robust holiday retail growth