Critics challenge Kalshi rebuttal over retail trading loss classifications and transparency Suswati Basu Kalshi’s attempt to counter a Roosevelt Institute analysis of retail trading losses has triggered a wider public dispute, drawing criticism from gambling industry figures and prediction market observers. What began as a disagreement over research methods has changed into questions … Continue reading Critics challenge Kalshi rebuttal over retail trading loss classifications and transparency
Will Ace Hardwire RedVest Into An AI Retail Media Network? by Laurie Sullivan , Staff Writer, July 8, 2026 Ace Hardware advertisers now have options to manage and run retail RedVest Media campaigns alongside Amazon, Walmart and other major retail media networks following an integration with a commerce network. The partnership with Pacvue and integration through Epsilon gives brands … Continue reading Will Ace Hardwire RedVest Into An AI Retail Media Network?
Retail Media Network Surprises As Cannes Lions Swings Into French Riviera by Laurie Sullivan , Staff Writer, June 19, 2026 Advertisers’ pay-for-performance models and attention metrics are based on measurable outcomes that increasingly attract them to retail media. But when Cannes Lions festival comes around, an onslaught of announcements from the biggest companies fuels big … Continue reading Retail Media Network Surprises As Cannes Swings Into French Riviera
June 15, 2026 Buzzy tech IPOs are overwhelming retail trading platforms BY Chris Stokel-Walker SpaceX’s initial public offering lived up to expectations, making Elon Musk the world’s first trillionaire and minting more than 4,000 millionaires in an instant as the stock price blew past its asking price and kept rising—up 27% in the first few hours … Continue reading Buzzy tech IPOs are overwhelming retail trading platforms
As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data. By MarTechBot Published on April 6, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading Three first-party data strategies retail brands are prioritizing now
Trade budgets are drying up, measurement remains uneven and AI is reshaping discovery, forcing a more complex path forward. By Collin Colburn Published on April 1, 2026 After five years as one of marketing’s fastest-growing areas, retail media is transitioning from its early growth phase to maturity. IAB’s latest ad spend study projects … Continue reading Retail media’s durability is tested as easy growth fades
Digital audio is no longer a niche channel. Learn how streaming audio fits into media buying, from incremental reach to measurable performance. By Elizabeth Marsten Published on March 31, 2026 Until recently, digital audio was treated as a nice-to-have line item, layered in after TV, social and search were funded, often left in … Continue reading Why digital audio is a must-have for your retail media plan
Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network by Laurie Sullivan , Staff Writer, March 17, 2026 Yassir, a North African on-demand daily services such as ride-hailing, payment, and food and grocery delivery company, entered a rapid-acquisition phase this month, acquiring a programmatic and trading desk technology company, as well as a grocery-store chain to … Continue reading Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers shoppers now trust most. By Shama Hyder January 9, 2026 A consumer opens ChatGPT and types, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI provides three specific recommendations, each with detailed explanations. Your … Continue reading The retail visibility gap most DTC brands still miss
Will AI Recommendations Reduce Risk Of Retail Returns? by Laurie Sullivan , Staff Writer, December 17, 2025 Consumers spent $187.3 billion so far this holiday season between November 1 and December 12, which represents 6.1% growth year-over-year (YoY), according to Adobe Analytics data. Online spending is set to reach $253.4 billion, up 5.3% YoY. The data provides a view into U.S. ecommerce by … Continue reading Will AI Recommendations Reduce Risk Of Retail Returns?
