Tag Archives: Look

Why the departure of OpenAI’s data center chief is not a good look

August 27, 2026 Why the departure of OpenAI’s data center chief is not a good look BY Mark Sullivan Welcome to AI Decoded, Fast Company‘s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. Sign … Continue reading Why the departure of OpenAI’s data center chief is not a good look →

What Does Today’s Marketing Performance Look Like?

What Does Today’s Marketing Performance Look Like? by Laurie Sullivan , Staff Writer, November 28, 2025 Marketers using an integrated framework or digital platform that consolidates data, processes, and tools from various sources into one view to manage and improve performance across different domains face fewer barriers when it comes to proving value for the company. … Continue reading What Does Today’s Marketing Performance Look Like? →

Trump’s administration may look to buy a stake in Intel

Trump’s administration may look to buy a stake in Intel A possible deal with the US government could boost the chipmaker’s domestic manufacturing business. Anna Washenko ASSOCIATED PRESS Intel has had some recent struggles in delivering results for its shareholders, but the company could soon be answering to an additional boss. The current administration is … Continue reading Trump’s administration may look to buy a stake in Intel →

What would a truly customer-centric B2B buyers journey look like?

What would a truly customer-centric B2B buyers journey look like? It would make content easily accessible, provide helpful resources and back off on the sales pressure. May 19, 2025     In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech … Continue reading What would a truly customer-centric B2B buyers journey look like? →

7 reasons your conversion metrics look great — but your sales don’t

Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI. Tav Laskauskas on April 3, 2025   Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do … Continue reading 7 reasons your conversion metrics look great — but your sales don’t →