Tag Archives: Look

5 Differentiators to Look For in a Consolidated ESP Marketplace

Matt Harris — January 16, 2019 Follow @mrmch — January 16, 2019 The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $ 4.75 billion purchase of Marketo and Twilio’s $ 2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far more often, … Continue reading 5 Differentiators to Look For in a Consolidated ESP Marketplace

An Inside Look at How 3 Job Seekers Made a Successful Career Change

Virginia Franco — January 16, 2019 Follow @VAFrancoResumes — January 16, 2019 As a career storyteller and executive resume writer, my favorite part of the job is hearing about the fascinating journeys of others. In this article, I present three job seekers from three different industries, and yet all have one thing in common. Three … Continue reading An Inside Look at How 3 Job Seekers Made a Successful Career Change

To Build a Lasting Business, Look to Scalability [Infographic]

Brian Wallace — December 19, 2018 Follow @nowsourcing — December 19, 2018 Startups are some of the most powerful money-making machines on earth, globally generating $ 2.3 trillion in total value between 2015 and 2017. This seemingly unstoppable force of business shows the extent of the entrepreneurial spirit, but it’s keeping a business going that’s … Continue reading To Build a Lasting Business, Look to Scalability [Infographic]

Taking A Second Look: Why Bigger is Not Always Better When it Comes to Investing

J. Frank Sigerson — December 5, 2018 — December 5, 2018 “Think big.” If you’re someone who wants to get their hands wet by dipping them into the world of investing, then chances are, you’ve already heard of that motto one too many times. In fact, it’s the motto that most successful investors live by. … Continue reading Taking A Second Look: Why Bigger is Not Always Better When it Comes to Investing

What to Look for During a Conversion Rate Optimization Audit

Benji Bateman — October 1, 2018 — October 1, 2018 Tumisu / Pixabay As a marketer, your job responsibility is simple: produce results. You’re likely familiar with questions like, “How many customers did this close?” or “How much revenue did this produce?” Unfortunately, most marketers stumble over their answers because they aren’t able to back … Continue reading What to Look for During a Conversion Rate Optimization Audit

A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing

David Hoos — May 31, 2018 Follow @davidhoos — May 31, 2018 Let’s start with the good news. You’re running a fairly successful ecommerce site. You’re making a decent amount of revenue and things are chugging along nicely. But it’s not all bubblegum and roses. Frankly, you’re having challenges. Your store’s ecommerce conversion rate – … Continue reading A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing