Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer questions quickly. Sahil Saini on June 10, 2019 Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you … Continue reading A look under the hood of profitable e-commerce websites
Jon Zacharias — April 30, 2019 — April 30, 2019 With Facebook advertising becoming more popular it’s important to find a company that knows what they are doing and can get your business the results you’re looking for. Finding the right agency can be hard and not every Facebook advertising company is the same so … Continue reading What to Look For in a Facebook Advertising Agency
Kimberly Zhang — April 17, 2019 — April 17, 2019 When you see a job posting, what catches your eye? The salary? 401(k) benefits? New-age perks like ping-pong tables?If you think compensation or benefits are what matter most in a first job, consider the reasons why workers say they love what they do. When HR … Continue reading 5 Cultural Must-Haves to Look For in Your First Job Out of College
Kenna Griffin — April 16, 2019 — April 16, 2019 I’d like a peek inside your productivity system. You may have read here before that I’m a real nerd when it comes to productivity. Ok, I’m a nerd, in general, but I love the study of productivity. Productivity and leadership are two subjects I just … Continue reading Productivity: What Does Your System Look Like?
Search Queries: Data Suggests People Look Past Page One by Laurie Sullivan @lauriesullivan, April 12, 2019 Page one search results may not give as incomplete a picture as marketers may think. And all who focus on search engine optimization strive to be as visible as possible. Only 4.32% of respondents participating in an E-Commerce Times … Continue reading Search Queries: Data Suggests People Look Past Page One
Hannah Squires — April 5, 2019 — April 5, 2019 Video marketing can change the game. We’ve all been told this. We all know it. Film can change people’s minds, it can get them to act when they were previously idle, it can make you the topic of conversation among people who had previously never … Continue reading What Does Ideal Video Marketing Look Like to You?
Zach Watson — March 1, 2019 — March 1, 2019 Artificial intelligence, automation, and machine learning technology are taking over manufacturing, service work, and many other essential business tasks, moving the world toward what some are calling a Fourth Industrial Revolution. Unlike the Industrial Revolutions of the 19th century or the digital revolution of the … Continue reading What the Digital Workplace of the Future Will Look Like
Tobin Lehman — February 25, 2019 Follow @gonewnorth — February 25, 2019 There’s a lot of excitement in the technology space about taking what would’ve been a traditional product or project-based engagement and turning it into a subscription. Everyone falls in love with recurring revenue and the seeming ease of the sales process -and those … Continue reading Look Before You Leap into Subscription Models
Darleen DeRosa — February 20, 2019 Follow @onpoint_llc — February 20, 2019 In our experience, successful leaders tend to share many of the same characteristics. They possess superior communication and organizational skills, confidence, and an ability to delegate. These strengths are vital to achieving consistent results, but truly transformative leaders have abilities in a few … Continue reading Selecting Future Leaders: 4 Essential Characteristics To Look For
A good campaign uses optimized forms (the result of user testing), well-designed chatbots and a data processing strategy that provides useful insights. Alex Birkett on February 19, 2019 If you ignore the noise and trends that arise each year (and the predictions, so many predictions), the simple truth is that most marketing activities are fundamentally … Continue reading What does online lead generation look like in 2019?