Tag Archives: Look

Want to understand a brand’s vision for future growth? Look to the CMO role

As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy. Anand Thaker on September 3, 2019 Shhh, I’m going to tell you a secret. Want to know the signal to a company’s long-term growth strategy? Start monitoring … Continue reading Want to understand a brand’s vision for future growth? Look to the CMO role

Choosing an eCommerce Platform? Here Are Factors to Look For

Ankush Mahajan — August 26, 2019 Follow @ankushmahajann — August 26, 2019 With the revolution of ecommerce, a user shopping behavior & habits have changed unprecedentedly over the years. Now you can buy online anything with a single click. Many traditional industries such as Finance, Telecom, Pharmaceutical, etc. have started selling their products online. However, … Continue reading Choosing an eCommerce Platform? Here Are Factors to Look For

Affiliate Marketing Efficiency: 4 Things Publishers Should Look For

Hanan Maayan — August 14, 2019 Follow @TrackonomicsLtd — August 14, 2019 Affiliate marketing, once eulogized, is experiencing a renaissance. This entrepreneurial marketing channel allows publishers to team up with advertisers in low-risk, transparent, and performance-based partnerships. E-commerce businesses use affiliate marketing—now worth an estimated $ 5 billion in the U.S. alone—alongside other major paid … Continue reading Affiliate Marketing Efficiency: 4 Things Publishers Should Look For

A look under the hood of profitable e-commerce websites

Tools are only effective if they are simple and straightforward because today’s customers expect a website with self-service tools to answer questions quickly. Sahil Saini on June 10, 2019  Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you … Continue reading A look under the hood of profitable e-commerce websites

Search Queries: Data Suggests People Look Past Page One

Search Queries: Data Suggests People Look Past Page One by Laurie Sullivan  @lauriesullivan, April 12, 2019 Page one search results may not give as incomplete a picture as marketers may think. And all who focus on search engine optimization strive to be as visible as possible. Only 4.32% of respondents participating in an E-Commerce Times … Continue reading Search Queries: Data Suggests People Look Past Page One