Use Facebook Live Video to Set Your Small Business Apart

— February 18, 2017

Live broadcasting is the latest trend in social media space. Facebook, Twitter, YouTube, and Snapchat are the major social networking sites where live video content is gaining momentum. Millions of small businesses have already used Facebook to deliver great marketing results. Thus, it is logical for them to take advantage of this relatively new feature to differentiate their business and reach a wider audience base.


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Various statistics suggest that it is the right time to adopt Facebook Live Streaming videos before it becomes overcrowded. According to a study, people watch live videos three times longer than the native videos. Organic reach of video posts is 135% higher than that of the regular posts. Thus, embrace Facebook Live streaming as an inevitable part of your marketing strategy to differentiate your business.


Here are a Few Ideas which Can Help You Get Started with Facebook Live Videos


Include Video content in your Editorial Calendar


Videos are also a form of content with a different format which is more interactive and lively. In 2014, Mark Zuckerberg was quoted as saying that in next five years a majority of content on Facebook will be in the form of video. In 2015 itself, the number of videos posted on the platform per user saw a sharp rise of 75%. That means in next 2-3 years; we are going witness a massive amount of video content. Thus, to stay relevant make video as an integral part of your content strategy and include in the editorial calendar.


Address Blog Comments and FAQs


Many times, you might be getting frequent queries through blogs or social media comments. Although some people ask these questions, the answer may be relevant to a larger audience base. Pick up these issues and answer them through Facebook live videos. If the question doesn’t involve confidential information, you can also tag the users on Facebook to increase reach.


Every business has a list of questions that are most likely to be asked by their prospects or customers. Answer these questions through the live video to increase reach and engagement.


Promote New Products, Offers or Events


Facebook live streaming is a great tool to promote new products, offers or upcoming events. However, you shouldn’t make your live videos overly promotional. Otherwise, it will become annoying for users, and they may never come again. It is a famous saying that irrespective of how boring your business may be, your marketing must be exciting. Therefore, just provide teasers and interesting information about new launch, events or offers through live videos. Moreover, the videos must be made for social media that means it must be short, crisp and engaging.


Engage Your Facebook Group Audience


You can also broadcast live videos to your Facebook group. Thus, live videos present an excellent opportunity to engage community members. Note that any member of the group can broadcast his or her live video. Thus, through appropriate settings, you must ensure that the videos get broadcasted only after your approval. This will help you ensure that only relevant content is posted on your Facebook group.


Use it for Customer Service


Facebook live videos can also be used to address customers’ common concerns. You can use the platform to answer sales related queries or help users migrate or upgrade to newer version of your product or platform. Explaining new features of the products, providing relevant advice and engaging in Q & A session can help you address your customers’ concerns while reaching a wider audience. Thus, you can use Facebook Live videos creatively for providing excellent customer service.


Inside Look at Your Business


You can give an inside look at your office, business operations, team members or other interesting stuff about your business to your social media audience. That is how Facebook had launched the live video feature. Its CEO, Mark Zuckerberg was had used the live video feature to show Facebook office, his workstation, and other stuff about Facebook. You can also use this feature to build trust with your prospects and establish an authentic image of your business.


Conclusion


The organic reach of Facebook posts is on a decline. The text and URL posts have become too ubiquitous to be noticed by a large number of audience. Thus, Facebook Live streaming presents an excellent opportunity to engage more audience. However, before going live make sure that you have made enough preparations. Else, the mistake made during live sessions can’t be undone.

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Author: Hlib Nikk


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