Tag Archives: Facebook

Search: How Bing, Facebook Will Predict Consumer Purchases

Search: How Bing, Facebook Will Predict Consumer Purchases by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2018 Google, Microsoft, Facebook and a slew of other companies continue to build algorithms that predict when, where and how consumers will make online purchases. The most recent technology comes from Intent Lab, a research unit of Performics and … Continue reading Search: How Bing, Facebook Will Predict Consumer Purchases

Facebook Responsible For Illegal Ads, Think Tank Says

Facebook Responsible For Illegal Ads, Think Tank Says by Wendy Davis , Staff Writer @wendyndavis, (November 22, 2018) Two years ago, a blockbuster report from ProPublica revealed that Facebook’s ad-targeting tool enabled advertisers to prevent housing ads from being shown to belong to certain “ethnic affinity” groups — including people Facebook has identified as having an … Continue reading Facebook Responsible For Illegal Ads, Think Tank Says

Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. Amy Gesenhues on November 21, 2018 at 1:21 pm The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data … Continue reading Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows by Ray Schultz , November 12, 2018 Internet outfits such as Facebook and Google are the least trusted by consumers when it comes to protecting their personal data, according to The Consumer Brand Trust Survey by Janrain. Of 1,079 consumers polled, 31% rank the internet … Continue reading The Least-Trusted Brand For Data Protection Is Facebook, Study Shows