Tag Archives: Facebook

What Google And Facebook Can Learn From Alternative Search

What Google And Facebook Can Learn From Alternative Search by Greg Sobiech , Op-Ed Contributor, (October 13, 2018) Digital marketing is an industry driven by innovation. Google did not earn its search crown without demonstrating a penchant for innovative thinking and adaptation. With all that in mind, it’s worth taking a look at what some … Continue reading What Google And Facebook Can Learn From Alternative Search

Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer. Greg Sterling on October 9, 2018   According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018. Video will represent more than half … Continue reading Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

6 Outstanding Facebook Video Ad Examples & What We Can Learn

Ana Gotter — October 8, 2018 Follow @ana_gotter — October 8, 2018 If you’re looking through your Facebook feed, what’s one of the first things that might actually get you to stop scrolling? For many people, the answer to that question is “video.” Auto-playing video– even without sound-– pretty much demands attention long enough that … Continue reading 6 Outstanding Facebook Video Ad Examples & What We Can Learn