Tag Archives: Facebook

5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads

Rob Glover — March 26, 2019 — March 26, 2019 Facebook ads are tricky little beasts. You can’t treat them like direct response ads on Google. Your audience will scroll right on past those product-focused messages if they’re not in the mood to buy. People don’t go to Facebook to make decisions. They often go … Continue reading 5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads

9 Best Facebook Ad Campaigns to Boost eCommerce Sales

Nicole Blanckenberg — March 24, 2019 Follow @https://twitter.com/NicoleBlancken — March 24, 2019 If you want to boost eCommerce sales with the right Facebook campaigns, you’ve come to the right place. The ideal eCommerce marketing strategy should include cold traffic and remarketing campaigns, and Facebook ads and promotions are a big part of eCommerce success. Cold … Continue reading 9 Best Facebook Ad Campaigns to Boost eCommerce Sales

Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads

Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of how they were targeted. Amy Gesenhues on March 19, 2019   Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new … Continue reading Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads

4 Facebook Ad Tools that will Increase Your Sales

Susan Gilbert — March 18, 2019 Follow @SusanGilbert — March 18, 2019 Today I have some Facebook advertising resources to help you improve your strategy and conversion rates. Social media advertising has become almost a must when it comes to building a business online. Many brands and businesses are turning to Facebook ads to increase … Continue reading 4 Facebook Ad Tools that will Increase Your Sales

Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram

Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram by Laurie Sullivan  @lauriesullivan, March 14, 2019 New Engen on Thursday unveiled a self-service platform that enables marketers to run search engine marketing campaigns on Bing and Google, as well as Facebook and Instagram, from one platform. The company, which has been getting feedback from brands … Continue reading Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram

Why 70% of the Small Businesses are Failing with Facebook Ads

Abhishek Shah — March 14, 2019 — March 14, 2019 “Senator, we run ads” replied Mark Zuckerberg when he was quizzed on the court about the revenue source of Facebook. Well, that’s what Facebook is – an 80,000-pound advertising gorilla. 9 out of 10 marketers use Facebook Ads to generate leads and to feed their … Continue reading Why 70% of the Small Businesses are Failing with Facebook Ads

Marketers say they’ll adapt to a changing Facebook

Brands will have to adjust, say marketers, but they see benefits in Facebook’s future vision of privacy, messaging. Amy Gesenhues on March 13, 2019  Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild … Continue reading Marketers say they’ll adapt to a changing Facebook