Brad Smith — March 24, 2020 Over 86% of marketers in the U.S. advertise on Facebook, and it’s easy to see why. 74% of Facebook users visit the site at least once a day, and more than half of them visit it multiple times a day. So the question isn’t if you should run ads … Continue reading Best Time to Run Facebook Ads? Look at Your Own Data
Rilee Viggers — March 22, 2020 With multiple social media platforms out there, it can sometimes feel overwhelming trying to decide where exactly to invest your time and money. Each platform captivates it’s own audience, and caters to a specific demographic of people. LinkedIn is considered a business platform, Instagram is for the creative millennial … Continue reading Your Business Needs Facebook, More Than You Think
Michelle Morgan — March 15, 2020 Every marketer gets excited to see the performance they’re generating from their marketing campaigns. None of us set up ad campaigns without having some expectation of results. So it’s understandably frustrating when you log in to see … nothing. Zeros across the board for your campaigns. We always start … Continue reading 4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)
Callum Coard — March 13, 2020 Of all of the major advertising channels, it’s fair to say that Facebook has the most advanced targeting options available. Almost 2.5 billion users worldwide provide the network with a wealth of data that you can use to pinpoint the most niche of target audiences – anyone from people … Continue reading Facebook Targeting Options Explained
Lauren Snyder — March 12, 2020 With over 2.50 billion active users on Facebook, it’s safe to say that it’s the most popular social media platform for personal and business use. With that many users, mistakes are bound to happen. This blog will break down four top mistakes that business owners make and what can … Continue reading 4 Facebook Mistakes You Need to Stop Making
Clair Kim — March 10, 2020 Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital … Continue reading What Experts Don’t Want You to Know About Facebook Ads Targeting
Nicole Blanckenberg — March 10, 2020 Here’s the bottom line: the path to high-converting Facebook ads starts with ensuring you have the best Facebook account and campaign structure for success. Why? Because the right Facebook ad campaign structure will enable you to build your strategies and optimize your campaigns at every level to ensure you … Continue reading How to Create the Best Facebook Ad Campaign Structure for Conversion Success
Anand Srivastava — March 6, 2020 Advertising on Facebook isn’t only about following the basic principles but also about adding a hint of creativity to the mix. Moreover, instead of reading about the best ad creating principles, opting for a more practical approach works best for amplifying the social visibility. This is where the Creative … Continue reading What is the Role of Creative Hub in Improving the Quality of Facebook Ads?
Brett McHale — March 5, 2020 joshborup / Pixabay Facebook has recently revealed that advertisers will soon no longer be able to optimize their budget at the ad set level. Instead, anyone who is currently advertising on the platform or plans to will have to manage their ad spend at the campaign level. On the … Continue reading Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know
Josh Barney — February 27, 2020 Facebook does not rank the order of their ad’s appearance (on the newsfeed) based purely on the amount of cash an advertiser puts behind them. ^This might surprise a few of you^ In the rest of this (500 word) article, I’m going to explain how the Facebook ad algorithm … Continue reading How The Facebook Ad Algorithm Works (in 500 Words)
