Renata Ekine September 11, 2020 Typically when we create a Facebook campaign we tend to focus on targeting the right audience and setting the right budget and bid strategy, and we forget about the most crucial success factor of them all! In this article I will be sharing with you the type of audiences you … Continue reading Audiences to Exclude From Your Facebook Campaigns
Maria Ganta September 8, 2020 Apart from organic social media posts, email marketing campaigns, competitors’ research, and SEO, Facebook ads are also vital if you want to reach a new audience and boost your brand’s visibility. You can indeed do it all organic, but you have to try paid ads if you want faster results. … Continue reading Facebook Ad Performance Trends you Should Know [Infographic]
Brian Meert August 31, 2020 Video has become the premier way to engage potential customers online, squeezing a ton of information into one minute (or less) and conveying more about your brand than you could with any other type of creative content. While video marketing is undeniably compelling, as more marketers catch on to the … Continue reading 7 Tips for Designing Engaging Facebook Video Ads
Steve Chou August 28, 2020 If you’re not yet using Facebook Messenger to market your Ecommerce business, you’re at a serious disadvantage. With over 1.3 billion monthly users, not only is Messenger one of the largest chat platforms in the world, it’s also the #2 most downloaded iOS and Android apps of all time. Right … Continue reading Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales)
Ruby Rusine August 14, 2020 Is it worth spending your marketing dollars in Facebook advertising? In this article, instead of bombarding you with a checklist of to-dos as a Facebook Ad newbie, let us work backwards and touch on these points. 1 – Are my clients on Facebook? 2 – How will I know if … Continue reading New to Facebook Advertising: Here’s What You Need to Know
Michelle Morgan August 1, 2020 Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video. The only problem? Video marketing can be intimidating for those who haven’t done it. In this post, I’m … Continue reading 9 Ways to Level Up Your Facebook Video Marketing
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook’s revenues. Greg Sterling on July 30, 2020 Despite the participation of more than 1,100 companies, including many household brands, it’s unlikely that the Stop Hate for Profit Facebook ad boycott had a significant impact on the company’s revenues. The social … Continue reading Did the Facebook Ads boycott actually work?
Emily Carroll July 30, 2020 The Anti-Defamation League launched the Stop Hate for Profit campaign early this summer to shine a light on tech companies failing to do enough to stop the spread of hate speech and misinformation on their digital platforms. Facebook specifically has received a great amount of this backlash. As a result, … Continue reading Should You Advertise on Facebook Amidst “Stop Hate for Profit” Campaign?
Adam Enfroy July 30, 2020 Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the channel, you can reach your target audience for a relatively … Continue reading The Ultimate Guide to Facebook Insights for Advertisers
Samuel Larson July 28, 2020 Simon / Pixabay Increasing the reach of your Facebook campaigns can be challenging due to a variety of factors outside of your control as a digital marketer, such as spending more money, changing your end goal, or altering the Facebook algorithm. Since updating campaigns based on those components is usually … Continue reading 5 Ways to Improve Your Facebook Reach