Tag Archives: Facebook

Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers

Says group is too diverse to be granted class-action status. Constantine von Hoffman on April 18, 2022 Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers.  The company filed papers on Friday with the 9th Circuit Court of Appeals for permission to immediately … Continue reading Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers

Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds

Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds by Laurie Sullivan  @lauriesullivan, March 31, 2022 Facebook’s Interest Category targeting may be up to 33% inaccurate, according to researchers at North Carolina State University who conducted two separate controlled experiments. The first experiment focused on determining the activities associated with “interest” on Facebook, and … Continue reading Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds

New Meta Partnership Streamlines 3D Ads On Facebook, Instagram

New Meta Partnership Streamlines 3D Ads On Facebook, Instagram by Karlene Lukovitz  @KLmarketdaily, March 25, 2022 In a step toward bringing advertising into the metaverse, a new tech integration will make it easier for advertisers in several categories to create and employ 3D creative on Facebook and Instagram. The social platforms’ parent, Meta, granted 3D … Continue reading New Meta Partnership Streamlines 3D Ads On Facebook, Instagram

WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It

WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It by Laurie Sullivan  @lauriesullivan, March 16, 2022 Reddit’s partnership with WPP, announced today, comes with a multiyear commerce advisory agreement to assist brands in leveraging the purchase power of online communities. The long-term partnership will help brands with counseling and support. The partnership … Continue reading WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It

Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy

Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy Elena Cucu / 10 Feb 2022   Wherever we turn our ears these days, we hear about TikTok – the hottest social media platform of the moment. Or how Instagram is the crown jewel of social platforms – having not one, but two shining stars … Continue reading Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy

Increase Your Sales With These 4 Facebook Ad Tools

Susan Gilbert January 13, 2022 Today I have some Facebook advertising resources to help you improve your social commerce conversion rates. Social media advertising has become almost a must when it comes to building a business online. Many brands and businesses are turning to Facebook ads to increase their brand growth and sales. Would you … Continue reading Increase Your Sales With These 4 Facebook Ad Tools