Steven Imke — January 16, 2020 Facebook can get your brand in front of people so you can share your story and value proposition. For most businesses, there is a basic four-part Facebook Marketing Sales Funnel. Basic Facebook Marketing Sales Funnel 1, Brand Awareness This is where you post engaging and shareable content, such as … Continue reading How to Master the Powerful Facebook Marketing Sales Funnel
Nicki Kamau — January 8, 2020 With over 2.5 billion users, Facebook has become essential to marketing efforts. And while many brands have set up their pages and even run Facebook ads or boosted posts, not many have explored or even taken the time to understand the wealth of marketing opportunities available to them through … Continue reading Marketing for Facebook Groups
Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic by Laurie Sullivan @lauriesullivan, January 7, 2020 Flipboard on Tuesday rolled out a native paid-content program introduced last year in beta that gives creators the opportunity to promote stories, expand audience development, and support affiliate and marketing efforts. “Think of it as … Continue reading Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Natalie Boyd — December 27, 2019 Of course, by now social media advertising, specifically Facebook marketing, is a key component of your digital marketing strategy. But what may not be so “of course” is what type of Facebook marketing strategy would be best for your business. We’re here to clear up the distinction between boosting … Continue reading Facebook Ads vs. Boosting Posts: Which is Right for Your Business?
Steven Imke — December 23, 2019 Follow @SteveImke Let’s face it: Facebook generates its revenue by renting its audience to businesses and charging them for Facebook ads. Businesses have historically relied on creating meaningful content that created engagement from users in the form of Likes, Comments/Replies, and Shares. This is what is known as achieving … Continue reading Getting Started with Facebook Ads
The company was open that it would continue to identify location by other means in a September blog post. Greg Sterling on December 20, 2019 We might soon see another FTC investigation of Facebook for “consumer deception.” The company acknowledged in a letter to two U.S. senators that it continues to capture and use location … Continue reading Facebook tells senators it still uses location for ads despite user location services opt-out
Jake Baadsgaard — December 19, 2019 Follow @disruptiveads There’s a lot of marketing advice out there for online businesses. Whether you’re a retail business trying to drive sales online, a SaaS company trying to get leads or anything in between, there are plenty of articles, webinars and videos to get you pointed in the right … Continue reading Trying to Promote Your Local Business? 4 Easy Facebook Video Ad Ideas
Susan Gilbert — December 7, 2019 Follow @SusanGilbert Today I have some advertising resources to help you improve your ROI from Facebook. Social media advertising has become the new normal for campaign management and brand growth. Facebook ads can help increase your reach and drive customers to your products and services. Would you like to … Continue reading 4 Advertising Tools That Will Help Increase Your ROI From Facebook
Ana Gotter — November 20, 2019 Follow @ana_gotter Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook sharing birthday messages, their top fans, and their best memories … Continue reading How You Create High Converting Facebook Personalized Video Ads
VerticalResponse — October 26, 2019 Follow @VR4SmallBiz Looking for Halloween marketing ideas? Facebook is a fantastic way to reach customers with targeted messages that endear them to your brand and motivate likes, follows, shares and sales. If you’re not sure which posts will spur engagement, you’re in the right place. Get started with the following … Continue reading 15 Wicked Good Halloween Facebook Post Ideas
