Tag Archives: Facebook

10 Ways to Scale Customer Engagement with Facebook Chatbots in 2021

Mitul Makadia July 5, 2021 Introduction Automated messages like “Hi, how may I help you?” are quite familiar when a customer requires some service online. Want to know what’s that? These are the chatbots for businesses that have improved customer service by making service available round the clock, and 64% of online users are satisfied … Continue reading 10 Ways to Scale Customer Engagement with Facebook Chatbots in 2021 →

6 Free and Low-Cost Ways to Design Facebook Ads Like a Pro

Facebook Advertisement

Akvile DeFazio June 30, 2021 When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place. But what if you can’t afford a designer or fancy equipment? What if you … Continue reading 6 Free and Low-Cost Ways to Design Facebook Ads Like a Pro →

10 Facebook Ads Tips and Features

Facebook Advertisement

Jock Breitwieser June 24, 2021 When you are trying to run a social media campaign, Facebook is the default option due to its massive reach. More than two billion users worldwide are active on the platform, and a large percentage of them could potentially be your target. Facebook is also replete with features designed to … Continue reading 10 Facebook Ads Tips and Features →

Should My Company Focus on Facebook or Instagram to Reach Gen Z?

Generation Z

Tom Martin June 22, 2021 Should we be on [insert name of new or hot social network here] or [established social media platform]? This is easily the most common question our digital strategy clients pose to us. And interestingly of late, the question tends to focus on two of the biggest social media platforms – … Continue reading Should My Company Focus on Facebook or Instagram to Reach Gen Z? →

Google Ads vs. Facebook Ads: Which Is Right for Your Business?

Google Advertisement

John Bogna June 1, 2021 So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the online ad world, Google and Facebook. But is it actually worth it to buy ads ? If so, which platform … Continue reading Google Ads vs. Facebook Ads: Which Is Right for Your Business? →

How to Get More Conversions with Facebook Ads

Facebook Advertisement

Justin Herring May 23, 2021 I’m willing to bet you already know a lot about Facebook Ads. Facebook is still the most widely used social media platform with roughly 2.54 billion active daily users. Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making Facebook advertising a must … Continue reading How to Get More Conversions with Facebook Ads →

How to Save Money With Facebook A/B Testing—No Matter Your Budget

A/B Testing Process

Akvile DeFazio May 15, 2021 Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you can … Continue reading How to Save Money With Facebook A/B Testing—No Matter Your Budget →

How to Create Facebook Ads that Drive Traffic to Your Site

Facebook Advertisement

Justin Wong May 14, 2021 In 2021, relying on organic traffic is no longer an option. The on-going Google and Facebook updates make it difficult for your website to be discovered without the help of paid advertising. But don’t fret, this guide will help you create the best Facebook ads to solve that issue and … Continue reading How to Create Facebook Ads that Drive Traffic to Your Site →

7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)

Facebook Advertisement

Michelle Morgan May 11, 2021 The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to make a simple mistake that could cause your ad campaigns … Continue reading 7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them) →

Craft the Perfect Post: Facebook and Instagram Content Strategies

Content Strategy

Angela Hausman, PhD May 7, 2021 Readers of this blog should recognize the impact of content marketing on the success and growth of your businesses through a combination of improved awareness and motivating conversion. Today, I’d like to focus on crafting the perfect post. Since platforms vary greatly, there’s no single “best” way to craft … Continue reading Craft the Perfect Post: Facebook and Instagram Content Strategies →