Tag Archives: Facebook

Facebook Ad Performance Trends you Should Know [Infographic]

Maria Ganta September 8, 2020 Apart from organic social media posts, email marketing campaigns, competitors’ research, and SEO, Facebook ads are also vital if you want to reach a new audience and boost your brand’s visibility. You can indeed do it all organic, but you have to try paid ads if you want faster results. … Continue reading Facebook Ad Performance Trends you Should Know [Infographic]

Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales)

Steve Chou August 28, 2020 If you’re not yet using Facebook Messenger to market your Ecommerce business, you’re at a serious disadvantage. With over 1.3 billion monthly users, not only is Messenger one of the largest chat platforms in the world, it’s also the #2 most downloaded iOS and Android apps of all time. Right … Continue reading Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales)

Did the Facebook Ads boycott actually work?

Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook’s revenues. Greg Sterling on July 30, 2020 Despite the participation of more than 1,100 companies, including many household brands, it’s unlikely that the Stop Hate for Profit Facebook ad boycott had a significant impact on the company’s revenues. The social … Continue reading Did the Facebook Ads boycott actually work?

Should You Advertise on Facebook Amidst “Stop Hate for Profit” Campaign?

Emily Carroll July 30, 2020 The Anti-Defamation League launched the Stop Hate for Profit campaign early this summer to shine a light on tech companies failing to do enough to stop the spread of hate speech and misinformation on their digital platforms. Facebook specifically has received a great amount of this backlash. As a result, … Continue reading Should You Advertise on Facebook Amidst “Stop Hate for Profit” Campaign?

The Ultimate Guide to Facebook Insights for Advertisers

Adam Enfroy July 30, 2020 Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the channel, you can reach your target audience for a relatively … Continue reading The Ultimate Guide to Facebook Insights for Advertisers