Ana Gotter — October 11, 2018 Follow @ana_gotter — October 11, 2018 Facebook Ads has long been used to attract cold audiences and usher them along the digital sales funnel with the hopes of turning them into leads and then customers. Retargeting made that process easier, but lead generation, in particular, was sometimes still difficult … Continue reading How to Run Exceptional Facebook Lead Generation Ads
What Google And Facebook Can Learn From Alternative Search by Greg Sobiech , Op-Ed Contributor, (October 13, 2018) Digital marketing is an industry driven by innovation. Google did not earn its search crown without demonstrating a penchant for innovative thinking and adaptation. With all that in mind, it’s worth taking a look at what some … Continue reading What Google And Facebook Can Learn From Alternative Search
Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer. Greg Sterling on October 9, 2018 According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018. Video will represent more than half … Continue reading Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
Ana Gotter — October 8, 2018 Follow @ana_gotter — October 8, 2018 If you’re looking through your Facebook feed, what’s one of the first things that might actually get you to stop scrolling? For many people, the answer to that question is “video.” Auto-playing video– even without sound-– pretty much demands attention long enough that … Continue reading 6 Outstanding Facebook Video Ad Examples & What We Can Learn
Ana Gotter — October 4, 2018 Follow @ana_gotter — October 4, 2018 Let’s say that you love hiking, and you see a Facebook ad for a pair of hiking boots. The ad looks interesting, but it’s a brand you aren’t familiar with, and you don’t really need them. Do you buy? Probably not. But then … Continue reading How to Create a Facebook Sales Funnel With Video
Asi Dayan — September 9, 2018 — September 9, 2018 Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts. Retargeting in general is so … Continue reading 7 Facebook Retargeting Tactics You Must Try
Ben Heath — August 30, 2018 — August 30, 2018 The Facebook Ads brand awareness objective is undoubtedly underused. The majority of Facebook advertisers want to generate leads and sales as soon as possible, and there’s nothing wrong with that. But that doesn’t mean you can’t dedicate a small proportion of your ad budget to … Continue reading Facebook Ads Brand Awareness Objective Explained
What Part Of Free Google And Facebook Traffic Does Corbyn Not Get? by Sean Hargrave , Staff Writer, August 23, 2018 It’s hard to fathom the logic behind Jeremy Corbyn’s latest suggestion about how to tackle the power of the US tech giants. Just about every news outlet in the UK is reporting today that … Continue reading What Part Of Free Google And Facebook Traffic Does Corbyn Not Get?
Marc Schenker — August 25, 2018 — August 25, 2018 Facebook ads are one of the most cost-effective ways to get attention on your brand these days. Not only are they affordable, but the potential reach is huge. Unfortunately, though, not many small businesses are getting the most from their Facebook ads! A survey released … Continue reading Facebook Ad Guidelines Cheat Sheet
Debbie Harris — August 20, 2018 Follow @DebbieLeeHarris— August 20, 2018 Workforce development and Facebook can be a good match. As the economy continues to rebound, particularly in certain fields and in certain places, workforce development can be a challenge. Here in the Las Vegas area, construction is booming again and labor is hard to … Continue reading 5 Tips to Using Facebook for Workforce Development
