Tag Archives: Facebook

8 Facebook Ad Tools to Help You Increase Leads and Sales

Dan Shewan — February 6, 2017 — February 6, 2017 Facebook advertising has become a core marketing strategy for thousands of businesses, non-profits, and entrepreneurs. In fact, according to WordStream Founder and CTO, Larry Kim, the number of advertisers using Facebook to reach new audiences has doubled during the past 18 months. In today’s post, … Continue reading 8 Facebook Ad Tools to Help You Increase Leads and Sales

Facebook Debuts Marketing Mix Modeling Portal

Facebook Debuts Marketing Mix Modeling Portal by Gavin O’Malley, Staff Writer @mp_gavin, January 31, 2017 As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal where measurement partners can gather information directly from Facebook, Instagram and Audience Network on their clients’ behalf. … Continue reading Facebook Debuts Marketing Mix Modeling Portal

13 Lesser-Known Tricks for Increasing Facebook Engagement

Young Entrepreneur Council — January 29, 2017 Follow @YEC— January 29, 2017 What’s a great trick for increasing engagement on Facebook that most new business owners don’t already know? 1. Create Original Content for Facebook While it can be tempting to just link out to existing content of yours on Facebook, you’ll get much better … Continue reading 13 Lesser-Known Tricks for Increasing Facebook Engagement

What We’ve Learned Using Video in Facebook Ads

Justin Horvath — January 27, 2017 Follow @justin_horvath— January 27, 2017 It’s no secret that video content is quickly taking over Facebook users’ timelines. In fact, back in June of 2016, Facebook’s Vice President of European, Middle Eastern and African operations mentioned that in about 5 years, Facebook “will be probably all video.” Let’s face … Continue reading What We’ve Learned Using Video in Facebook Ads