Stella Lincoln January 12, 2021 Almost 4.14 million people are part of the social network community. But do you believe it? Is there a specific time to post content on social media? I think, yes.
Not when you are using it for personal use. Only when using it for business. There are some particular time slots to post in order to get better engagement.
The adequate time is when your post receives most viewership and likes. But are those similar for all? Let me explain.
There are different appropriate timings for other platforms. Now how you will find the proper time for posting?
This article will provide you with the best technique to select timings.
I’ll also elaborate on the best timing for different social media platforms. The ideal time is in between the 9 to 12 am EST in early weekdays.
How to find the best time
The best time to post on social media is dependent upon the audience.
Consider yourself as a B2B ecommerce store. A part of almost $ 3.53 trillion industry. Your market is other individuals. If you post on regular working hours, many people will be at their work.
Your efforts will not completely go in vain. But it may lose its effectiveness. Three significant elements need to be catered before the estimation of posting.
These include; demographics data, social media platform, and user persona. Now imagine you have to share a post on LinkedIn.
It is a platform used by professionals. Now if you post on LinkedIn during day time. Who is going to view that post?
Therefore, the ideal combination of these three elements is obligatory.
Which is the best time?
As we all are aware, the economic and time-efficient platform is a new phase. It is a unique custom of marketing.
There are different ideal timings for every platform. Please don’t get confused I’ll explain to you all the perfect timings for every forum.
1. Best time to post on Facebook
We all have used Facebook. It is one of the most popular social media platforms. There are almost 2.7 billion active users of Facebook.
I guess posting day time will increase visibility. No, that’s not the case. In 2019, Facebook management slightly shifted there News Feed algorithm.
The new algorithm prioritizes meaningful interactions only. This creates trouble for the brands to promote their business without paying any amount.
This is why; they require more engaging and meaningful content in their ads. By using the Facebook Page Insight and Hootsuite Analytics, you can find your ideal time.
Though it varies from business to business, the generalized time is till 12 am. And it should be in early weekdays; that is, in between Monday to Thursday.
2. Best time to post on Instagram
Our all-time favorite Instagram is the second most popular social media platform. The alone USA has 140 million active users. It is mostly used by the Millennial and is an ideal platform for business promotions. People post everything on Instagram.
As you know, it is also owned by Facebook; they offer similar features for promotions. The app has witnessed lower traffic on the weekend and higher traffic in evening time during weekdays.
I mean, it is the preferred app to use while returning from work to home. The overall statistics reflect that the best time to post shall be somewhere between Wednesday and Friday.
No, it’s not weird. See, if you are posting an advertisement for a clothing brand on Monday. A friend will share with another friend, and they will plan to shop on the weekend.
But what if you post it on Wednesday to Friday? The weekend is near, and there is more potential that the ad will turn into a lead.
Based on my analysis, it can be concluded that the best time for posting on Insta is from Wednesday to Thursday.
The time should be; after 11 am and before 9 pm. The app has launched new features that may create an effect on this ideal time.
3. Best time to post on Twitter
Did you know? There are almost 500 million that is equal to 5,787 tweets per second. That is one significant figure.
But will you be able to stand alone in all of these tweets? Seems difficult? Don’t worry; I have a solution.
Use the ideal time strategy that will increase the visibility of your tweet. The algorithm of Twitter is based on a simple principle. It prefers to show the tweet to a larger number of people.
Rather than arranging the post in chronological order. So, the best days to post are in between Monday to Thursday.
The best time is between 11 am to 1 pm, but what if you post the story to promote your consumer good brand?
The social customer care is a special key provided by the app. This is why the brands have to drat their strategies according to the incoming traffic and queries.
Majority of studies suggest that Sunday at 11 am the best time for consumer goods.
4. Best time to post on LinkedIn
This platform is only to cater to the niche market. This app is considered ideal for doing B2B marketing firms.
The US has almost 174 million users.
The corporate audience is generally consumed throughout the week. You can post on Wednesday from 9 am to 12 pm.
It is difficult to explain the psychological behavior behind this consumption.
But according to the algorithm, this is the time with the most traffic. The worst day is Sunday.
I mean, who will log in LinkedIn on Sunday? I at least won’t do that.
Final Word
The adequate timing used for posting advertisement on social media is highly effective. The time when each platform has heavy traffic streams are considered ideal to post any material. If you want to get an instant hit to your post, this is the suitable strategy to adopt.
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