Ashley Hill — February 17, 2020 There are nearly as many strategies for online marketing as there are business websites, and each has its own theory of how to best bring in traffic to its site. But which one is right for your unique business? Many of these strategies are based on two ideas: creating … Continue reading SEO vs. PPC: When is the Right Time to Pay?
Elijah Masek-Kelly — February 18, 2020 Starting a business can be a rewarding experience, both financially and personally. The challenge of cultivating a successful company can be motivating in and of itself, though various pitfalls will eventually get in your way. Operating a business in today’s digitally-driven climate means embracing all the tools available to … Continue reading 3 Awesome Business Hacks That Save Time and Money
Karl Sakas — February 8, 2020 Things changed? Use “Overcome by Events” (O.B.E.) to avoid the dangers of “get-there-itis.” What if three letters of the alphabet could help you prevent a big mistake at your agency? As I shared last week, we’re susceptible to “get-there-itis” (aka “plan-continuation bias”). Fortunately, there are some concrete things you … Continue reading Things Changed? Time to Use ‘Overcome by Events’ (O.B.E.)!
Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs. Amy Gesenhues on February 6, 2020 U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according … Continue reading Is it time marketers take more ownership over their identity resolution platforms?
Dhariana Lozano — January 30, 2020 If you’re a social media professional you know how much time building and keeping up a social media presence can take up. For entrepreneurs who are managing their own social media marketing and running a business it can be very difficult to keep up with everything. So in this … Continue reading 4 Effective Ways to Shave Time Off of Your Social Media Management
Beata Staszkow — January 30, 2020 Right now, the new roaring twenties has just begun, and it doesn’t feel like a 100 years since the dawn of the ‘Golden Twenties’. That decade was known for exciting breakthroughs in social change and saw dramatic geopolitical events. It was a time for dancing, a time for rebuilding, … Continue reading The New Roaring Twenties Could be the Time your Career Transforms
Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing. Brooke Osmundson on January 3, 2020 Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering … Continue reading Machine learning will free up time to be more strategic with accounts in 2020
Saajan Sharma — December 26, 2019 Follow @saajansharma3 Employers, managers and HRs, aren’t all of you quite aware of the fact that all your employees do waste time intentionally & unintentionally? Certainly, you do. 60% of the time or less at work is spent productively.Imagine the impact it has on your business productivity. Nevertheless, instead … Continue reading These Tips to Make Employees Waste Less Time Can Increase Productivity By 3x
Lisa De Nicola — December 23, 2019 It’s no surprise as we look to the future of work the needs of employees are becoming increasingly demanding. In fact, many of what we continue to call benefits are simply expectations of what new generations are looking for in their work. Careers and jobs are very much … Continue reading It’s Time to Put the “Human” Back in Human Resources
Dan Fries — December 19, 2019 Influencer marketing agencies can be a real asset to your business, delivering rapid customer engagement and expansion of your audience base. However, many companies are hesitant to enter into the world of influencer marketing, either by hiring an agency or by pursuing this strategy in-house. In some ways, this … Continue reading When is it Time to Hire an Influencer Marketing Agency?