Tag Archives: time

How to guarantee your marketing wins every time

Ensure every campaign you launch has the highest chance of success by making one simple shift in how you approach your marketing. Tim Parkin on November 4, 2022 How incredible would it be if every marketing activity you pursued and invested in, delivered exactly the results you hoped for and more? Nothing in marketing is … Continue reading How to guarantee your marketing wins every time →

6 Tips for Better Time Management

Time Management

6 Tips for Better Time Management Joe Martin / 31 Oct 2022 Small business owners can sometimes feel there aren’t enough hours in the day to get things done. You may be busy all day, yet at the end of the day, you feel like you haven’t done half the things on your to-do … Continue reading 6 Tips for Better Time Management →

How to make the time to solve marketing problems

Marketing Mistakes

Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list. Ryan Phelan on September 21, 2022 Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do … Continue reading How to make the time to solve marketing problems →

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting

Small Business Marketing

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting by Sarah Bolton , Op-Ed Contributor, September 9, 2022 Small businesses (SMBs) represent the long tail of media advertising. Though small individually, their spend power is mighty in aggregate, as Facebook and Google recognized when they moved first into scalable, self-serve advertising, which … Continue reading Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting →

Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View

Website Special Guidelines

Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View by Laurie Sullivan @lauriesullivan, September 2, 2022 Criteo has released an insights and trends report based on an analysis of millions of consumer transactions from thousands of retailers. Consumers in the U.S. and in the UK last year moved from discovery to … Continue reading Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View →

Effective Time Management for Leaders

Time Management

Effective Time Management for Leaders Calendar / 26 Aug 2022 Countless things can distract business owners and leaders from their primary roles. Often this is to drive sales and push their company forward. To succeed, however, you must manage and guard your time well. The key is not only getting everything done but also avoiding burnout … Continue reading Effective Time Management for Leaders →

Cycle Time: Getting started with the Agile Marketing Navigator

Marketing Agility

Gaining visibility into all the steps involved in a marketing task sets you up to eliminate inefficiencies. Stacey Ackerman on August 25, 2022 In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into the fourth of our 6 Key Practices: Cycle Time. Is work taking too long … Continue reading Cycle Time: Getting started with the Agile Marketing Navigator →

How to recover from burnout if you can’t change jobs or take time off

Productivity Techniques

By Anisa Purbasari Horton August 17, 2022 It seems like everyone is burning out from work. The backlash against hustle culture, the trend of “quiet quitting,” and the Great Resignation indicate that more and more employees are unwilling to make their careers the center of their lives. The pandemic caused many to reevaluate what … Continue reading How to recover from burnout if you can’t change jobs or take time off →

It’s time for CMOs to talk business

Content Management Tools

CMOs are marketing-minded already. Today they need to be business-minded above all. Teresa Barreira on August 15, 2022 I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. According to many surveys, this milestone means I’m on borrowed time – and have been for some time. Median tenure … Continue reading It’s time for CMOs to talk business →

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping

Back to School

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping by Ray Schultz , July 28, 2022 Parents are in a spending mode as their children prepare to go back to school. Of all adults in the U.S., 48% will buy items for the 2022 school season, spending an average of $911, according to the Back-to-School … Continue reading It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping →