Sandra Wrobel-Konior — December 3, 2018 Follow @sandricz — December 3, 2018 It’s the time of a year when customers feel fuzzy when they think about shopping. This is why online businesses start to prepare for a holiday season even from June in order to make the shopping experience as smooth as possible. So, if … Continue reading Quick Fixes for e-Commerce Right Before the Holidays
Nasrullah Patel — November 26, 2018 Follow @Peerbits — November 26, 2018 Software development has taken a critical role in transforming businesses across the industries. As organisations and firms grow, they need IT solutions to handle new consumer demands, changing business environment, and increasing competition. For continuous and sustainable growth, companies should deliver timely innovations … Continue reading How to Choose the Right Agile Methodology for Project Development in a Frugal Way
Laura Patterson — November 22, 2018 Follow @LauraVEM — November 22, 2018 StartupStockPhotos / Pixabay How do you assign value to your channels and touch points? There are a variety of attribution model methods. For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar … Continue reading How to Use Attribution Models to Decipher the Right Mix
Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools. Alex Yoder on November 19, 2018 With the proliferation of martech and adtech tools over the past ten years, there’s no shortage of technology platforms available to help marketers understand, … Continue reading The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
Rick Lepsinger — November 14, 2018 Follow @onpoint_llc — November 14, 2018 cuncon / Pixabay With about 70 percent of employees working remotely at least one day a week and a little more than half working remotely for multiple days, it’s easy to see why virtual teams play such a prominent role in today’s workplace. … Continue reading Is a Virtual Team Right for Your Organization?
Veronica Green-Gott — November 8, 2018 — November 8, 2018 More and more, companies are focused on creating events to engage with potential customers. As companies have realized the benefits to brand and value, event marketing has become all the rage. But should you do a webinar or seminar? The answer is not always that … Continue reading Webinar vs Seminar: Picking the Right One
Derek Gleason — November 7, 2018 — November 7, 2018 It’s the early 1980s. You’re in charge of a fledgling ESPN, and you have two choices: Add more college basketball—you’re highest-rated programming—to the schedule. Stick with the skiing and billiards you’ve aired for years (because you couldn’t afford anything else). Which creates the more profitable … Continue reading Product Bundling Strategy: How to Get It Right
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge. Tim Vanderhook on November 6, 2018 Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter on guiding principles for the programmatic marketplace. This … Continue reading Why the SaaS model is right for programmatic
Susan Friesen — November 1, 2018 Follow @eVisionMedia — November 1, 2018 A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all … Continue reading How to Make the Right First Impression with Your Homepage Headline
Marc Schenker — October 18, 2018 — October 18, 2018 Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing … Continue reading Top 10 Ways to Improve Your Local SEO Right Now
