Tag Archives: Right

The Missing Puzzle to the Recruitment System: Placing the Right Cultural Fit in the Workplace

Stacy Lee April 2, 2021 We talked about company diversity in the previous article. Now, we’re discussing how placing the right cultural fit in the workplace could be the missing puzzle to your recruitment system. Wait… there’s a difference between company diversity and cultural fit? Definitely! However, it’s not completely different as the two go … Continue reading The Missing Puzzle to the Recruitment System: Placing the Right Cultural Fit in the Workplace

How to Hire the Right People: 4 Tips to Improve Recruitment

Angela Hausman, PhD March 30, 2021 People often think of marketing as advertising. Period. Well, that’s not even half true. In fact, marketing is a whole lot more than just advertising. Marketing involves the four Ps: product, price, promotion, and place (distribution). Newer concepts of marketing include people as a 5th P or even a … Continue reading How to Hire the Right People: 4 Tips to Improve Recruitment

How to Say Goodbye to Old Unengaged Subscribers the Right Way

Nicole Blanckenberg March 15, 2021 There are three key reasons why it may be time to say goodbye to inactive subscribers: Decreased ROAS: The bigger your email marketing list is, the higher your email marketing platform costs will be. Higher costs, combined with reduced engagement, mean reduced ROAS. Decreased deliverability: The more inactive email subscribers … Continue reading How to Say Goodbye to Old Unengaged Subscribers the Right Way

Make Sure CTA Measures Are on the Right Place on Your Dashboard

Laura Patterson March 3, 2021 The purpose of every marketing effort, whether delivered via email, a landing page, social media, or a digital ad, etc., is to motivate the recipient to take a real next step in their buying journey. We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and … Continue reading Make Sure CTA Measures Are on the Right Place on Your Dashboard

Building the Right Tech Stack to Support your Revenue Operations Goals

Kristin Grages March 2, 2021 The idea of revenue operations (RevOps) continues to gain mindshare among B2B and B2C leaders. How could it not, with its lofty goals of efficiency, alignment, and success? The idea is a simple one: Combine the efforts of sales, marketing, and customer service to maximize revenue opportunities across the customer’s … Continue reading Building the Right Tech Stack to Support your Revenue Operations Goals

How to Do Guest Posting the Right Way to Enhance Your SEO

Anthony Gaenzle February 24, 2021 Building backlinks is one of the most effective tactics your business can use to boost your website’s presence. The more backlinks you acquire from relevant, high-quality websites pointing back to your website, the greater the signal to Google and other search engines that your site offers quality info to visitors. … Continue reading How to Do Guest Posting the Right Way to Enhance Your SEO

Why Businesses Fail to Solve the Right Problem

Steven Imke January 26, 2021 In business as in politics, people are too often looking for easy, short-term solutions to demonstrate action and therefore fail to solve the right problem resulting in making the real problem harder to solve in the long run. For example, Twitter and Facebook, seeking an easy-to-implement short-term solution, after some … Continue reading Why Businesses Fail to Solve the Right Problem