Marty Querzoli — July 5, 2019 — July 5, 2019 This is a common blog topic if you work for a public relations (PR) or marketing agency. You want to win new clients, so give prospects a blueprint for selecting your firm, right? Make no mistake, I’m always up for meeting a potential new client. … Continue reading An Insider’s Advice for Hiring the Right Agency
Karl Sakas — June 14, 2019 Follow @KarlSakas — June 14, 2019 Fixing “profit leaks” in client delivery? Good data requires good time-tracking categories. Time tracking—even temporarily—can help you plug Client Delivery “profit leaks” at your agency. But good troubleshooting requires good data. Solution? Use my four baseline time-tracking categories—Billable, Business-Building, Professional Development, and Admin. … Continue reading Increase Your Client Profitability: Why Good Decisions Require the Right Time-Tracking Categories
RJ Jacques — May 29, 2019 — May 29, 2019 Link building is the process of gaining new backlinks to your site through social sharing, content creation, public relations, promotion, and outreach. The purpose of link building is to improve the reach and footprint of your site by appearing on topically relevant and authoritative sites. … Continue reading How to Build Backlinks the Right Way
Jen Spencer — May 27, 2019 — May 27, 2019 You’ve been working with a marketing agency for the last year or so, and things seem to be OK. The only problem is, you have a nagging feeling that’s making you wonder if you’re working with the right agency. Because this is such a significant … Continue reading 4 Signs You’re Working with the Right Agency
Laura Patterson — May 24, 2019 Follow @LauraVEM — May 24, 2019 If you subscribe to Ansoff’s matrix of growth, then you believe there are four primary ways to achieve growth: Sell more of your current solutions to your current customers/markets (Market Penetration) Sell new solutions to your current customers/marketing (Product Development) Sell current solutions … Continue reading Is a Land Grab the Right Growth Strategy for You?
Clyde Logue — May 21, 2019 — May 21, 2019 Why DOM cobrowsing is different (and better) We hear it on our sales calls sometimes: “Oh, we’ve tried cobrowse, it didn’t work.” Cobrowse technology has been around for years and many organizations have tried, with varying success, to deploy it on websites, in SaaS apps, … Continue reading Cobrowse is Cobrowse, Right? Wrong!
Taylor Gordon — May 16, 2019 — May 16, 2019 If you don’t have a few thousand dollars to invest in a custom website, there are thousands of affordable WordPress themes you can choose from instead. Some themes are completely free. Premium options can cost a few hundred dollars and they tend to come with … Continue reading How to Choose the Right WordPress Theme for Your Business
Kristen Deyo — May 10, 2019 — May 10, 2019 At its core, the financial services industry is—and always has been—a relationship business. This client-advisor relationship is built on trust and a financial advisor’s ability to treat clients as people, not portfolios. But with constantly evolving digital expectations of today’s clients, it begs the question: … Continue reading The Right Touch: Email Content Automation for Financial Advisors
Ted K. Jackson — May 8, 2019 Follow @clearpointstrat — May 8, 2019 How do you successfully define, measure, and achieve your strategy? That is the art of corporate performance management, and it’s not easy to do. Performance management is a broad set of knowledge that encompasses the strategies of your entire organization, from goals … Continue reading How To Do Performance Management Right (According To 6 Experts)
Ryan Yaeger — April 28, 2019 Follow @YaegerBomb — April 28, 2019 Advertising is a constantly evolving industry, both for those who work within it and those who rely upon it. While that has been the case for decades, the digital era has put it all in flux on a far more rapid scale. It’s … Continue reading Right Place, Right Time: How Your Peers Are Using Digital Marketing in 2019