August 15, 2026 Why stability might be the smartest career move right now BY Tracy Brower Employees today are stressed, angry and sad, and they’re experiencing these emotions more than even before the COVID-19 pandemic, according to Gallup. A big reason for stress is a sense of job insecurity, according to research published by the American … Continue reading Why stability might be the smartest career move right now
August 15, 2026 Jif’s new logo is a rebrand done right BY Grace Snelling Jif just rebranded for the first time in 30 years, and it’s a (rare) example of how to modernize a beloved brand without killing its quirk. The updated branding will appear across all of Jif’s products starting this fall, and includes … Continue reading Jif’s new logo is a rebrand done right
August 13, 2026 Surprisingly, Cheesecake Factory is one of the hottest food stocks right now. Here’s why BY Jennifer Mattson The Cheesecake Factory, along with a group of sit-down restaurant stocks including Texas Roadhouse and BJ’s Restaurants, have seen a median gain of about 62% over the past three months, according to recent data from Yahoo … Continue reading Surprisingly, Cheesecake Factory is one of the hottest food stocks right now. Here’s why
Build AI literacy, rethink team structures and workflows, and prepare your marketing organization for AI-driven change. By Mike Ruff Published on July 21, 2026 According to a June 2026 McKinsey article, 96% of CMOs surveyed agreed with the statement, “I feel excited about the possibilities of AI at work.” Is that excitement translating to … Continue reading What CMOs should be doing about AI right now
Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization. By John Premkumar Published on May 28, 2026 AI is changing how buying decisions are made. Consumers increasingly discover products through conversational interfaces that interpret intent, synthesize information, and recommend options in real time. In these environments, advertising is no … Continue reading 3 things you must know to get AI-native advertising right
Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit. By Lisa Shaw Published on April 22, 2026 The first research campaign I managed for a client was… disappointing. A third-party vendor designed the survey and fielded it to their panels. We knew exactly … Continue reading How to choose the right research partner and get better B2B results
April 19, 2026 A leader’s guide to getting AI right BY Art Markman Companies are currently grappling with how to use AI, and results vary. At times it can feel like the blind are leading the blind. As you watch leadership in your organization chart a path to engage with AI, what can you do … Continue reading A leader’s guide to getting AI right
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins. By Angelina Eng Published on April 2, 2026 AI is accelerating how marketing teams analyze performance, but it’s also changing how future leaders are developed. As more of the work moves upstream into … Continue reading As AI does more of the work, are we building the right leaders?
B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles. By Sean Nowlin February 17, 2026 When I talk to B2B brands about potential CTV campaigns, one question comes up over and over: How do you show your ads to the right … Continue reading How to use CRM data to target the right B2B audiences
Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall as advertisers pull back. Mike Pastore on October 30, 2025 Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just … Continue reading Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right)
