Neil Wood-Mitchell September 7, 2021 Certain inflections and distinct vocal traits can make a person’s voice recognisable in an instant. Large corporations have often employed celebrities to voiceover their products or services in order to capture the viewer’s attention and thus maximising the reach of their marketing campaign; Hugh Dennis’ promotion of the latest washing … Continue reading Finding the Right Voiceover For Your Video
Steven Imke September 7, 2021 I was reading the news the other day and the article was talking about local crime statistics. Specifically, the piece was talking about the number of arrests that were made. Having recently written a post about the importance of a business’s Economic Engine and finding the right denominator to measure … Continue reading Why You Need to Be Measuring the Right Things
Laura Krajewski September 5, 2021 As a hiring manager, there’s a lot riding on your ability to have a productive interview and find the right agents and supervisors for your call center. If taken too lightly, interviews can end up being a formality that wastes time and doesn’t help you find the right person for … Continue reading Asking the Right Questions: 5 Questions to Use in Your Next Call Center Interview
Chirag Mehta August 24, 2021 “Right staffing solution”- the phrase that we utilize a lot in our daily communications, but what does it exactly mean? The meaning of the right staffing solution would vastly differ from one industry to another. For a hospitality staffing agency, a staffing solution that enables them to assign the staff … Continue reading How to Select the Right Staffing Solution?
Pallavi Tyagi August 18, 2021 Social network marketing, simply put, is any marketing that takes place on social networks. Needless to say, this is a key tool in every entrepreneur’s arsenal these days. Typically, paid ads are shown to new people who do not know about your brand. So, in a sense it is a … Continue reading Approaching Your Social Network Marketing Strategy the Right Way
Pam Aungst August 13, 2021 Marketing strategies are key to any business’s success. For small businesses, developing the right digital marketing strategies is vital to their success. While it might be tempting (and convenient) to put all of your marketing spend behind one digital marketing promotion idea, it’s better to spread the wealth between different … Continue reading Create the Right Digital Marketing Strategies for Your Small Business
Before evaluating a martech solution, be ready with a methodical approach and a set of key questions. Jarrod Gingras on August 5, 2021 When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. Perhaps you believe you already learned enough from your peers, or perhaps you trust your gut … Continue reading Ask the Right Reference Questions
Tanvir Zafar July 19, 2021 The development of financial technologies, decentralized finance, and decentralized autonomous organizations (DAO) has contributed to creating and popularizing fundamentally new banking institutions – neo-banks that offer traditional banking products and innovative ones, such as crypto loans and crypto payments, and much more. Here are the top 5 main reasons why … Continue reading Top 5 Reasons to Use the Services of a Neo-bank Right Now
Brendan Hughes July 11, 2021 Revenue-based financing is fast becoming a popular financing model for revenue-generating startups and eCommerce businesses, and for good reason. The qualification process is fast and easy, enabling founder-led, direct to consumer brands to address inevitable short-term cash flow needs. Typically, these funding gaps arise when a large inventory order is … Continue reading Is Revenue-Based Financing the Right Choice for Your eCommerce Business?
Liz Papagni July 7, 2021 Making the decision to hire a fractional CMO for your business is only the first step. Once you’ve determined that additional C-level support is needed, even if only on a part-time basis or in an interim capacity, you still have more important decisions to finalize—such as how to choose the … Continue reading How to Choose the Right Fractional CMO