Jake Rheude — November 21, 2019 Follow @jakerheude Email newsletters are an invaluable tool for lead cultivation. Whether you’re trying to sell something or taking a softer approach, the medium of email is a broad canvas that allows for plenty of experimentation. Like any other facet of your sales and marketing flow, you should be … Continue reading 7 Variables You Can A/B Test in Your Email Newsletters Right Now
Johannes Geske — November 21, 2019 Scrum.org?offers different courses to provide you the best learning experience based on your focus of Scrum. The variety of courses makes choosing the best course difficult sometimes. This blog post aims at helping you choose the best course for you. We will look at the differences between the Professional … Continue reading What’s the Right Scrum Training for Me? Professional Scrum Foundations (PSF) or Professional Scrum Master (PSM)?
Kevin George — November 15, 2019 Follow @imkevin_monk If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. No wonder, insufficient staffing is listed as one of the top three biggest challenges that hinders the success of email marketers. Lack of … Continue reading Staffing Right for Your Email Marketing Team
Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital experiences. Amy Gesenhues on November 6, 2019 Do you know why people show up on your website? Why they are interested in your brand? Do you know why they want to talk to your company? These … Continue reading To gain actionable customer insights, ask the right questions
While personalization can be tremendously valuable, it has to be relevant in your user’s journey. Laura Robinson on November 5, 2019 Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience can do wonders for … Continue reading Back to Basics: Personalization only adds value if you do it right
Jennifer Soares — November 3, 2019 Hate to bust your bubble, pal, but the answer is “Not really.” 85% deliverability means 15% of your emails triggered a spam filter somewhere along the way and didn’t make it to the inbox. What’s happening is that 15 of every 100 recipients are not seeing your emails unless … Continue reading I Have 85% Deliverability! That’s Great, Right?
Sandra Wrobel-Konior — October 2, 2019 Follow @sandricz Running an online business can be tricky, so you need to buckle up for the rocky road. One of the hardest parts is to stand out from the crowd of competitors that offer similar products or services. How to promote your online business? The technological change and … Continue reading How to Promote Your Online Business — 7 Ideas to Try Right Away
Nick Veneris — October 1, 2019 · Affiliate marketing is one marketing strategy that’s uniquely beneficial to a wide range of operations, including small- and medium-sized businesses. · This type of marketing follows a performance-based payment model, which promises the flexibility and low spend that appeals to smaller companies. · Some business types that tend … Continue reading Is Affiliate Marketing Right for My Business?
Lindsey Peacock — September 21, 2019 — September 21, 2019 Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. But it’s on the rise—60.8% of businesses are making CRO a priority. As more companies think about starting or expanding CRO programs, the “agency or in-house?” question is also earning … Continue reading How to Hire a CRO Agency: A Process to Get It Right
Jennifer Karpus-Romain — September 13, 2019 Follow @jenniferkarpus — September 13, 2019 One key to the success of your project is finding the right person to lead CRM migration. Since CRM is a technology-driven tool, businesses often toss the job at the CTO or COO. Other times, the director of marketing or sales gets tasked … Continue reading How to Find the Right Project Manager for Your CRM Project