Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization. By John Premkumar Published on May 28, 2026 AI is changing how buying decisions are made. Consumers increasingly discover products through conversational interfaces that interpret intent, synthesize information, and recommend options in real time. In these environments, advertising is no … Continue reading 3 things you must know to get AI-native advertising right
Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit. By Lisa Shaw Published on April 22, 2026 The first research campaign I managed for a client was… disappointing. A third-party vendor designed the survey and fielded it to their panels. We knew exactly … Continue reading How to choose the right research partner and get better B2B results
April 19, 2026 A leader’s guide to getting AI right BY Art Markman Companies are currently grappling with how to use AI, and results vary. At times it can feel like the blind are leading the blind. As you watch leadership in your organization chart a path to engage with AI, what can you do … Continue reading A leader’s guide to getting AI right
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins. By Angelina Eng Published on April 2, 2026 AI is accelerating how marketing teams analyze performance, but it’s also changing how future leaders are developed. As more of the work moves upstream into … Continue reading As AI does more of the work, are we building the right leaders?
B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles. By Sean Nowlin February 17, 2026 When I talk to B2B brands about potential CTV campaigns, one question comes up over and over: How do you show your ads to the right … Continue reading How to use CRM data to target the right B2B audiences
Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall as advertisers pull back. Mike Pastore on October 30, 2025 Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just … Continue reading Meta announces lead gen product upgrades for ‘Q5’ (yes, you read that right)
October 20, 2025 What is happening to the economy right now, according to the SF Fed president The Federal Reserve’s influence on the economy is immense, and often misunderstood. Mary Daly, president of the Federal Reserve Bank of San Francisco, gives an exclusive, firsthand look into the central bank’s daily decision-making, explaining how the Fed’s … Continue reading What is happening to the economy right now, according to the SF Fed president
September 27, 2025 Cross-cultural communication is more important than ever. Here’s how to get it right Why do so many global projects falter? Often, it isn’t because executives misread market data or underestimate competitors; it’s because they misread each other. Cross-cultural communication is less about translation and more about decoding invisible frameworks—values, norms, and assumptions—that … Continue reading Cross-cultural communication is more important than ever. Here’s how to get it right
Generative AI is reshaping search and brand perception. Learn how to protect and control your story across AI platforms. Shannon Reedy on September 2, 2025 Not long ago, brands could count on SEO and strong storytelling: ranking for valuable search terms while connecting with consumers through compelling narratives. Generative AI has disrupted both sides … Continue reading Generative AI is rewriting your brand story — make sure it gets it right
July 31, 2025 These are the perks workers are looking for right now (and it’s not just to work from home) BY Sander Van’ t Noordende In the current climate of economic volatility, changing workforce expectations, and ongoing systemic talent scarcity, the employer–talent dynamic faces new challenges. But the latest data tells a different story: not … Continue reading These are the perks workers are looking for right now (and it’s not just to work from home)
