Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and ‘go beyond the demo.’ Robin Kurzer on October 2, 2018 Tony Byrne thinks that technology should not slow marketers down. But, he says, many marketers feel just that. “Getting the right technology isn’t … Continue reading Building your martech stack: Try design thinking to identify the right solutions
Choncé Maddox — September 28, 2018 — September 28, 2018 I’ve heard people joke about cloning themselves so they could get more done in their business. While I’m not sure whether or not that’s truly a thing (if it were I’d imagine it might cost a fortune), there are ways to duplicate yourself in business … Continue reading How Entrepreneurs Can Duplicate Themselves With the Right Systems
Written by: Doug Malcom , September 7, 2018 What are you After? Brand equity is a bit of an elusive term in the CX and marketing research world. When asked what it is, you are likely to get a very different answer depending on who you ask. The guy from accounting is likely to … Continue reading Pursuing Your Brand Equity? Get the Big Picture Right
Nicole Blanckenberg — September 21, 2018 Follow @https://twitter.com/NicoleBlancken — September 21, 2018 To understand the fundamentals of how to scale an eCommerce business, try to picture your online store as an apartment complex or house. To build a solid building, you first need a strong foundation. Next, you need building materials and labor to help … Continue reading How to Scale an eCommerce Business the Right Way
Mike Monroe — September 7, 2018 Follow @VectorMarketing— September 7, 2018 Recent news stories about popular or scandal-ridden founders have had serious impact on public perceptions of the brands they represent. Just look at Uber: While original founder Travis Kalanick seriously damaged the company’s goodwill, current CEO Dara Khosrowshahi has been responsibly popular, taking major … Continue reading 3 Instagram Strategies Working for Brands Right Now
Bob Van Rossum — August 20, 2018 Follow @BobVR — August 20, 2018 When interviewing for a new job, it’s important to evaluate all of the ins and outs of the role and company. Ensuring your skills are the right match for the role and that the company culture aligns with your personality and work … Continue reading 7 Ways Marketers Can Evaluate Their Next Boss to Ensure It’s the Right One
David Kiger — July 24, 2018 Follow @davidkiger — July 24, 2018 Anyone who has bought a house or had other real estate dealings has likely heard the familiar phrase “location, location, location.” The quality of the area where a residence sits is tied to the home’s overall value. The same can be true for … Continue reading Community and Competition Are Key Factors in Finding the Right Location For a Startup
Jenn Villa — July 22, 2018 — July 22, 2018 377053 / Pixabay Knowing what searchers type to find your product or service might seem obvious, until you Google search a fitting phrase and your business doesn’t appear in the results. Wait a minute. What gives? Why aren’t you showing for those Google keywords? Your … Continue reading How to Find the Right Google Keywords for Your Business
Miranda Marquit — July 21, 2018 — July 21, 2018 Pixelkult / Pixabay When promoting your business online, sometimes it makes sense to use an influencer for your social media campaign. There are plenty of influencers out there who can provide you with a chance to get your brand in front of new audiences and … Continue reading How to Choose the Right Influencer for Your Next Social Media Campaign
By Victoria Klochkova July 20th, 2018 1. Demonstrate Your Product In Use Your visitors don’t want the description of your product or the assurance of its awesomeness – they want to see how it looks when it is being used. Use large images to demonstrate it. It can be an image of a product by … Continue reading How The Right Use Of Visuals Can Boost Landing Page Conversion
